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Author: Paul Nugent
Publisher: Cambridge University Press
ISBN: 100920405X
Category : History
Languages : en
Pages : 375
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Book Description
Offers a detailed history of Cape wine from the late nineteenth century to the present, exposing how race has shaped patterns of consumption through statistics, marketing and advertising materials. Considers how regulation of the industry arose, why it failed, and what the impact of this has been locally and globally.
Author: Paul Nugent
Publisher: Cambridge University Press
ISBN: 100920405X
Category : History
Languages : en
Pages : 375
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Book Description
Offers a detailed history of Cape wine from the late nineteenth century to the present, exposing how race has shaped patterns of consumption through statistics, marketing and advertising materials. Considers how regulation of the industry arose, why it failed, and what the impact of this has been locally and globally.
Author: Tim James
Publisher: Univ of California Press
ISBN: 0520260236
Category : Cooking
Languages : en
Pages : 337
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Book Description
Sought after by European aristocrats and a favorite of Napoleon Bonaparte, the sweet wines of Constantia in the Cape Colony were considered to be among the worldÕs best during the eighteenth and nineteenth centuries. During the first democratic elections in 1994, South Africa began to re-emerge onto the international wine scene. Tim James, an expert on South African wines, takes the reader on an information-packed tour of the region, showing us how and why the unique combination of terroir and climate, together with dramatic improvements in winemaking techniques, result in wines that are once again winning accolades. James describes important grape varieties and wine stylesÑfrom delicate sparkling, to rich fortified, and everything in betweenÑincluding the varietal blends that produce some of the finest Cape wines. Anchoring his narrative in a rich historical context, James discusses all the major wine regions, from Cederberg to Walker Bay, complete with profiles of more than 150 of the countryÕs finest producers.
Author: Adeline Alonso Ugaglia
Publisher: Springer
ISBN: 3319986333
Category : Business & Economics
Languages : en
Pages : 548
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Book Description
This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient? What are the most relevant factors for optimal performance? How do reputation and governance impact the industry? Should different models co-exist within the wine countries for global success? This comprehensive volume is essential reading for students, researchers and professionals in the wine industry.
Author:
Publisher:
ISBN:
Category : Economic policy
Languages : en
Pages : 616
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Book Description
Author: G. Campbell
Publisher: Springer
ISBN: 0230609902
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors focus on the development of the wine business and its overall importance and impact in terms of the regional and domestic economy and the international economy
Author: Matt Harvey
Publisher: Routledge
ISBN: 1135079749
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
Author: Geoffrey Lawrence
Publisher: Routledge
ISBN: 1351760467
Category : Political Science
Languages : en
Pages : 251
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Book Description
This title was first published in 2002. One of the greatest concerns facing the world is how to ensure that sustainable outcomes are generated as globalization proceeds apace. Quite simply, many people are finding their life chances deteriorating - with resistance to globalization being a common response. The question is: is it possible to guarantee sustainable livelihoods for individuals, families and communities as global processes increasingly shape local social relations? This volume is a collection of 16 chapters from leading rural sociologists and human geographers based in Europe, Australasia, and the Americas. The book, in three parts, deals with globalization and food; the restructuring of local agriculture; and communities and resistance in a globalizing world. The introduction to the book compares and contrasts the various experiences of communities in countries such as Australia, Brazil, Finland, Norway, South Africa and the United States as they "struggle" to cope with globalization and its effects. Each chapter discusses options to ameliorate the local consequences of global change.
Author: Kym Anderson
Publisher: Edward Elgar Publishing
ISBN: 9781845420765
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
"This work will appeal to students enrolled in wine marketing and business courses, those studying industrial organization, and economists and other social scientists interested in case studies of globalization at work. As well, wine industry participants interested in understanding the reasons behind the recent dramatic developments in the industry will find this book of great value."--BOOK JACKET.
Author: Douglas Zhihua Zeng
Publisher: World Bank Publications
ISBN: 0821373072
Category : Business & Economics
Languages : en
Pages : 144
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Book Description
Africa is on the move, demonstrating in recent years a significant potential for economic growth. Although the region still faces many challenges, it is also generating pockets of economic vitality in the form of enterprise clusters that are contributing to national, regional, and local productivity. Through case examples from Ghana, Kenya, Mauritius, Nigeria, South Africa, Tanzania, and Uganda, this book provides an understanding of how these dynamic enterprise clusters were formed and have evolved, and how knowledge, human capital, and technology have contributed to their success.
Author:
Publisher: Routledge
ISBN: 1134002637
Category :
Languages : en
Pages : 257
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Book Description
