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Author: Chris Brogan
Publisher: Penguin
ISBN: 1101572434
Category : Business & Economics
Languages : en
Pages : 297
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Book Description
“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
Author: Chris Brogan
Publisher: Penguin
ISBN: 1101572434
Category : Business & Economics
Languages : en
Pages : 297
Get Book Here
Book Description
“Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
Author: Chris Brogan
Publisher:
ISBN: 9780670922406
Category : Creative thinking
Languages : en
Pages : 0
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Book Description
Examines how to be successful in the social media arena, combining trust, having a good idea, and getting the word out through followers.
Author: Chris Brogan
Publisher: Penguin UK
ISBN: 0670921955
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
Chris Brogan and Julien Smith, authors of Trust Agents, are back with The Impact Equation to show you how to make social media pay. What can the IMPACT EQUATION do for you? IMPACT = C × (R+E+A+T+E) Contrast: Does your idea stand out? Reach: How many people do you connect to? Exposure: How often does your audience hear from you? Articulation: Is your idea clear enough? Trust: Do people believe you? Echo: Does your idea connect to your audience? When Chris Brogan and Julien Smith wrote their bestseller Trust Agents, being interesting on the Web was enough to build an audience. Now everybody has a platform. But most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above - and more. As traditional channels for marketing and selling disappear and more people interact mainly online, the very nature of attention is changing. Use the Impact Equation to figure out what you're doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. The Impact Equation will give you the tools to guarantee your message will be heard. 'Their advice on the importance of being able to write to make a splash online is solid...when it comes to building a brand online Brogan and Smith have been there and done that' -The Financial Times Chris Brogan and Julien Smith are consultants and speakers who have worked with Fortune 500 companies, including PepsiCo, General Motors, American Express, and Microsoft. They have been involved in online communities and blogging for more than fifteen years. Their first book, Trust Agents, was a New York Times bestseller.
Author: Hal Elrod
Publisher: Harmony
ISBN: 0593232305
Category : Self-Help
Languages : en
Pages : 273
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Book Description
The bestselling author of The Miracle Morning shares the secret to unlocking your full potential—all day, every day. “A simple, proven formula for creating extraordinary results in your life.”—Lewis Howes, New York Times bestselling author of The School of Greatness Even after the incredible success of his book The Miracle Morning, Hal Elrod realized that he still had more to share with the world. What he had discovered was a timeless but overlooked formula for success. The world’s top achievers have used it for centuries. He used it to thrive against seemingly insurmountable odds, from overcoming life-threatening health challenges to near financial collapse. That formula is The Miracle Equation, and it couldn’t be any simpler: Unwavering Faith + Extraordinary Effort = Miracles By establishing and maintaining Unwavering Faith that you can achieve anything you desire, and then putting forth Extraordinary Effort until you do, you’ll create results beyond what you believe to be possible. In The Miracle Equation, you’ll learn how to • Replace fear with faith • Move from resistance to acceptance • Let go of negative emotions • Turn off your stress response • Overcome your limitations to unlock your limitless potential • Develop emotional invincibility • Grow from happiness, which is fleeting, to inner peace, which is lasting And with the Miracle Equation 30-Day Challenge to guide your way, you’ll create a step-by-step plan to actualize your miracles and become the person you need to be in order to succeed. No goal is out of reach! Praise for The Miracle Equation “The Miracle Equation isn’t just a book, it’s the formula that I myself have used to achieve greatness beyond what I ever believed was possible. Hal Elrod has taken the mystery out of miracles and gives you a simple, proven formula for creating extraordinary results in your life. Highly recommended.”—Lewis Howes, New York Times bestselling author of The School of Greatness "You're only two decisions away from achieving everything you want. And my friend, Hal Elrod, has simplified these two decisions into a simple equation for achieving results. Follow it, and your success is virtually guaranteed. If you want your biggest goals to move from possible, to probable, to inevitable, you better read The Miracle Equation."—Mel Robbins, bestselling author of The 5-Second Rule
Author: Matt Ferguson
Publisher: McGraw Hill Professional
ISBN: 0071827129
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
Is your HR department prepared to flip the big data switch? At every stage of the employee life cycle, a data-driven approach to HR can help companies make smarter decisions about their most important asset: their people. This title shows you how to navigate hiring climate and drive your business forward.
Author: David Bodanis
Publisher: Bloomsbury Publishing USA
ISBN: 0802718213
Category : Science
Languages : en
Pages : 356
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Book Description
Generations have grown up knowing that the equation E=mc2 changed the shape of our world, but never understanding what it actually means, why it was so significant, and how it informs our daily lives today--governing, as it does, everything from the atomic bomb to a television's cathode ray tube to the carbon dating of prehistoric paintings. In this book, David Bodanis writes the "biography" of one of the greatest scientific discoveries in history--that the realms of energy and matter are inescapably linked--and, through his skill as a writer and teacher, he turns a seemingly impenetrable theory into a dramatic human achievement and an uncommonly good story.
Author: David Stipp
Publisher: Hachette UK
ISBN: 0465093787
Category : Mathematics
Languages : en
Pages : 204
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Book Description
An award-winning science writer introduces us to mathematics using the extraordinary equation that unites five of mathematics' most important numbers Bertrand Russell wrote that mathematics can exalt "as surely as poetry." This is especially true of one equation: ei(pi) + 1 = 0, the brainchild of Leonhard Euler, the Mozart of mathematics. More than two centuries after Euler's death, it is still regarded as a conceptual diamond of unsurpassed beauty. Called Euler's identity or God's equation, it includes just five numbers but represents an astonishing revelation of hidden connections. It ties together everything from basic arithmetic to compound interest, the circumference of a circle, trigonometry, calculus, and even infinity. In David Stipp's hands, Euler's identity formula becomes a contemplative stroll through the glories of mathematics. The result is an ode to this magical field.
Author: Corey Powell
Publisher: Simon and Schuster
ISBN: 0684863499
Category : Religion
Languages : en
Pages : 290
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Book Description
Identifies the impact of Einstein's theories of relativity on the history of religion, citing his self-rejected invention of Lambda to cite God's metaphysical role in the universe and considering such topics as dark energy and dark matter.
Author: Jörg Henseler
Publisher: Guilford Publications
ISBN: 1462545610
Category : Social Science
Languages : en
Pages : 387
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Book Description
This book presents powerful tools for integrating interrelated composites--such as capabilities, policies, treatments, indices, and systems--into structural equation modeling (SEM). Jörg Henseler introduces the types of research questions that can be addressed with composite-based SEM and explores the differences between composite- and factor-based SEM, variance- and covariance-based SEM, and emergent and latent variables. Using rich illustrations and walked-through data sets, the book covers how to specify, identify, estimate, and assess composite models using partial least squares path modeling, maximum likelihood, and other estimators, as well as how to interpret findings and report the results. Advanced topics include confirmatory composite analysis, mediation analysis, second-order constructs, interaction effects, and importance–performance analysis. Most chapters conclude with software tutorials for ADANCO and the R package cSEM. The companion website includes data files and syntax for the book's examples, along with presentation slides.
Author: Michael J. Mauboussin
Publisher: Harvard Business Press
ISBN: 1422184234
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
In this provocative book, Michael Mauboussin offers the structure needed to analyze the relative importance of skill and luck, offering concrete suggestions for making these insights work to your advantage by making better decisions.
