The IMC planPro handbook PDF Download
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Author: Kenneth E. Clow
Publisher: Prentice Hall
ISBN: 9780131866300
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
This supplemental package consists of booklet and disk, and is available from Prentice-Hall. The IMC Plan Pro disk provides an exercise for a student or business-person to prepare an entire marketing communications program. The booklet provides step-by-step instructions about how to use the disk and gives brief explanations of the IMC concepts that are part of the program.
Author: Kenneth E. Clow
Publisher: Prentice Hall
ISBN: 9780131866300
Category : Business & Economics
Languages : en
Pages : 210
Get Book Here
Book Description
This supplemental package consists of booklet and disk, and is available from Prentice-Hall. The IMC Plan Pro disk provides an exercise for a student or business-person to prepare an entire marketing communications program. The booklet provides step-by-step instructions about how to use the disk and gives brief explanations of the IMC concepts that are part of the program.
Author: Kenneth E. Clow
Publisher: Prentice Hall
ISBN: 9780132090704
Category : Business & Economics
Languages : en
Pages :
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Book Description
Author: Kenneth E. Clow
Publisher: Prentice Hall
ISBN: 9780137154166
Category : Advertising
Languages : en
Pages : 193
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Book Description
Author: Karen King
Publisher: Prentice Hall
ISBN: 9780135034880
Category : Business & Economics
Languages : en
Pages :
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Book Description
0135034884 / 9780135034880 Kleppner's Advertising Procedure Value Pack (includes IMC PlanPro Handbook featuring IMC PlanPro Software & VangoNotes Access) Package consists of: 0131998129 / 9780131998124 IMC PlanPro Handbook featuring IMC PlanPro 0132308290 / 9780132308298 Kleppner's Advertising 0136017851 / 9780136017851 VangoNotes Coupon
Author: Jerome M. Juska
Publisher: Routledge
ISBN: 1315526794
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
This book is an up-to-date resource that shows students how to achieve their marketing objectives through a campaign that coordinates marketing, advertising, and promotion. It provides essential information about planning, implementing, and assessing a comprehensive marketing plan to help students appreciate integrated marketing communications as a business strategy. The author describes the processes and considerations needed to appeal to consumers, identifying how geographic segmentation, timing, competitive environments, and cost contribute to planning. He considers the integration of digital technology, such as social media platforms and mobile apps, and how these can be used for advertising, sales promotion, and public relations. The book’s concise, easy to read explanation of marketing components and their interconnected relationships is solidified by a series of visual summaries as well as examples and useful demonstrations. Students are given the opportunity to prepare their own integrated marketing communication plan based on consumer, product, and market research along with original creative materials and media spreadsheets. Students of marketing communication, advertising and promotion, and digital marketing will love this book’s abbreviated, but thorough format. An interactive companion website rounds out a stellar set of features that encourage quick understanding, participation, and utilization of IMC concepts.
Author: Kenneth E. Clow
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 548
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Book Description
This volume takes a broader approach than Advertising or Promotions surveys and gives readers anintegratedlearning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives.
Author: Kenneth E. Clow
Publisher: SAGE Publications
ISBN: 1483342956
Category : Business & Economics
Languages : en
Pages : 719
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Book Description
This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM — all areas of work that students will encounter in their future marketing careers. Unique to this text is its customer orientation, reflected in its content, but also in the way that the authors organize the material through the sequence of customer acquisition, interactions, and retention. Each chapter includes topical mini-cases such as the launch of the iPhone, e-Harmony.com, and Southwest Airlines. In addition, there are eight full cases in the back of the book, together with a helpful student guide to analyzing a case.
Author: Eric Koester
Publisher: CRC Press
ISBN: 1439817316
Category : Business & Economics
Languages : en
Pages : 460
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Book Description
Written by a practicing business attorney with startup experience in the environmental and technology sectors, this comprehensive handbook assists entrepreneurs in tackling the wide variety of opportunities to go green. A one-stop resource for entrepreneurs, it helps readers incorporate clean technology, environmental practices, and green business approaches into the work environment. The book discusses how to sell to utilities, explores fundraising outlets for green businesses, covers government incentives, presents key startup tools aimed at green businesses, and addresses challenges of many new businesses, such as raising money and making sales. Additional resources are available on the book's website.
Author: Kenneth E. Clow
Publisher: SAGE Publications
ISBN: 1412996031
Category : Business & Economics
Languages : en
Pages : 561
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Book Description
This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Author: ANONIMO
Publisher: Prentice Hall
ISBN: 9780131628281
Category : Education
Languages : en
Pages :
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Book Description
