The Illustrated Guide to the Mass Communication Research Project PDF Download
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Author: Patricia Swann
Publisher: Taylor & Francis
ISBN: 100078830X
Category : Business & Economics
Languages : en
Pages : 343
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Book Description
This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows the universal format of the academic research paper: abstract, introduction, literature review, methodology, hypotheses/research questions, quantitative and qualitative analysis/findings, discussion, and conclusion. It guides the reader through using key methods central to much of mass communication research: observation, interviews, focus groups, case studies, content analysis, surveys, experiments, and sampling. Each chapter contains examples of the segment under discussion, using excerpted research studies that provide writing models for the student’s own research report. Ideal for students in research-centered courses in mass media, communication studies, marketing, and public relations, whether at the undergraduate or graduate level, this text will continue to serve as a valuable resource into a future communications and marketing career. Online resources are provided to support the book: examples of an in-depth interview guide, a focus group moderator guide, a content analysis coding form, observation field notes and an experiment cover story; templates for a personal SWOT analysis and an informed consent form; a research topic worksheet; a literature review matrix; and coding exercises. Please visit www.routledge.com/9781032080758.
Author: Patricia Swann
Publisher: Taylor & Francis
ISBN: 100078830X
Category : Business & Economics
Languages : en
Pages : 343
Get Book Here
Book Description
This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. The Illustrated Guide to the Mass Communication Research Project’s unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows the universal format of the academic research paper: abstract, introduction, literature review, methodology, hypotheses/research questions, quantitative and qualitative analysis/findings, discussion, and conclusion. It guides the reader through using key methods central to much of mass communication research: observation, interviews, focus groups, case studies, content analysis, surveys, experiments, and sampling. Each chapter contains examples of the segment under discussion, using excerpted research studies that provide writing models for the student’s own research report. Ideal for students in research-centered courses in mass media, communication studies, marketing, and public relations, whether at the undergraduate or graduate level, this text will continue to serve as a valuable resource into a future communications and marketing career. Online resources are provided to support the book: examples of an in-depth interview guide, a focus group moderator guide, a content analysis coding form, observation field notes and an experiment cover story; templates for a personal SWOT analysis and an informed consent form; a research topic worksheet; a literature review matrix; and coding exercises. Please visit www.routledge.com/9781032080758.
Author: Patricia Swann
Publisher: Routledge
ISBN: 0429887221
Category : Business & Economics
Languages : en
Pages : 281
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Book Description
The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students’ most common sticking-points when learning and applying research methods. Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.
Author: Christopher H. Sterling
Publisher: Routledge
ISBN: 1136694544
Category : Language Arts & Disciplines
Languages : en
Pages : 316
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Book Description
This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 684
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Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 1116
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Author: Melvin Lawrence DeFleur
Publisher:
ISBN: 9780395297223
Category : Language Arts & Disciplines
Languages : en
Pages : 532
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Book Description
Author: Christopher Simpson
Publisher: Open Road Media
ISBN: 1504056523
Category : Political Science
Languages : en
Pages : 621
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Book Description
Three provocative exposés from a National Jewish Book Award–winning journalist address the CIA’s recruitment of Nazis and use of psychological warfare. The Splendid Blond Beast: This groundbreaking investigation into the CIA’s post–World War II liberation and recruitment of Nazi war criminals—including the pivotal role played by CIA director Allen Dulles—traces the roots not only of US government malfeasance, but of mass murder as an instrument of financial gain and state power, from the Armenian genocide during World War I to Hitler’s Holocaust through the practice of genocide today. “Revelatory and shocking.” —Kirkus Reviews Blowback: The true story of how US intelligence organizations employed Nazi war criminals in clandestine warfare and propaganda against the USSR, anticolonial revolutionaries, and progressive movements worldwide that were claimed to be Soviet pawns. “The story is one that needs to be told, and Blowback makes a major contribution to its telling, supplementing a thorough collation of known cases with ample new research.” —The New York Times Science of Coercion: Drawing on long-classified documents from the Pentagon, the CIA, and other national security agencies, Simpson exposes secret government-funded research into psychological warfare and reveals that many of the most respected pioneers in the field of communication science were knowingly complicit as their findings were employed for the purposes of propaganda, subversion, intimidation, and counterinsurgency during the Cold War era. “An intriguing picture of the relations between state power and the intellectual community.” —Noam Chomsky, Massachusetts Institute of Technology
Author: Joe Kraynak
Publisher: Que Publishing
ISBN: 9780789732521
Category : Computers
Languages : en
Pages : 1156
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Book Description
When you have to make a phone call and you don't know the telephone number, what do you pull out? The yellow pages. When you have to look up something on the Internet and you don't know the Website address, what should you pull out? Que's Official Internet Yellow Pages, 2005 Edition . The only Internet directory to incorporate a rating system into its listing, it provides specific traits and features for each website listed. Informational blurbs with each link describe exactly what you'll find and a foreword entitled "The Secrets to Successful Searching" provides you with background information, tips and techniques on safe searching for children and effective searching techniques. This is the ultimate guide for finding out whats what on the Internet.
Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 1092
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Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 1366
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