The IDEATE Method PDF Download

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The IDEATE Method

The IDEATE Method PDF Author: Dan Cohen
Publisher: SAGE Publications
ISBN: 1544393261
Category : Business & Economics
Languages : en
Pages : 101

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Book Description
Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.