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Author: Taiwo Odunsi
Publisher: Tai Odunsi
ISBN: 1419652206
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
Welcome to the Creative Era where people are competing more, collaborating more, and connecting more. In a global economy dependent on creativity, they can now discover how to become more effective. Using Collabetition's three basic principles, Odunsi uses a cause and effect template to show readers how to draw links between key behaviors and the creative process.
Author: Jon Gertner
Publisher: Penguin
ISBN: 1101561084
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
The definitive history of America’s greatest incubator of innovation and the birthplace of some of the 20th century’s most influential technologies “Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” —Walter Isaacson, The New York Times Book Review “Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” —The Wall Street Journal From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.
Author: Andrii Sedniev
Publisher:
ISBN: 9781074384111
Category :
Languages : en
Pages : 124
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Book Description
The Business Idea Factory is an effective and easy-to-use system for creating successful business ideas. It is based on 10 years of research into idea-generation techniques used by the world's best scientists, artists, CEOs, entrepreneurs and innovators. The book is entertaining to read, has plenty of stories and offers bits of wisdom necessary to increase the quantity and quality of ideas that you create multiple times. Once you begin applying strategies described in this book, you will create successful business ideas regularly and make your life more adventurous. You will realize that there are few things that can bring as much joy and success in business as the moment when an excellent idea comes to your head.
Author: Taiwo Odunsi
Publisher: Tai Odunsi
ISBN: 1419652206
Category : Business & Economics
Languages : en
Pages : 146
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Book Description
Welcome to the Creative Era where people are competing more, collaborating more, and connecting more. In a global economy dependent on creativity, they can now discover how to become more effective. Using Collabetition's three basic principles, Odunsi uses a cause and effect template to show readers how to draw links between key behaviors and the creative process.
Author: Peter Fisk
Publisher: John Wiley & Sons
ISBN: 1841127892
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
Time and space. Genetics and robotics. Education and fashion. Possibilities limited only by our imaginations. The future is yours to create. Could you be the Leonardo da Vinci of our times? Most ideas are incremental, quickly copied and suffocated by conventions. "Future back" thinking starts with stretching possibilities then makes them a reality "now forward". The best ideas emerge by seeing what everyone has seen, and thinking like nobody else. Newness occurs in the margins not the mainstream. Solutions emerge through powerful fusions of the best ideas into practical, useful concepts. Creative people rise up. Visionaries, border crossers and game changers. Engage your right brain, open your eyes, think more holistically... intuition rules. From Apple to Blackberry, GE to Google, innovative companies stand out from the crowd not so much for their exceptional products, despite what one might assume, but for the way they challenge conventions, redefine markets, and change consumer expectations. Apple didn't just create the iPod; it envisioned the future of music and then made a product to service that future. And the same holds true for every highly innovative company. In Creative Genius, Peter Fisk presents ten tracks for innovation and provides business blueprints for making that innovation happen. Creative Genius is inspired by the imagination and perspective of Leonardo da Vinci, in order to drive creativity, design and innovation in more radical and powerful ways. It includes practical tools ranging from scenario planning and context reframing to accelerated innovation and market entry, plus 50 tracks, 25 tools, and 50 inspiring case studies. Creative Genius is "the best and last" in the Genius series by bestselling author Peter Fisk. Others include Business Genius, Marketing Genius and Customer Genius.
Author: Andy Boynton
Publisher: John Wiley & Sons
ISBN: 0470767766
Category : Business & Economics
Languages : en
Pages : 198
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Book Description
A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places. Shows how to expand your capacity to find and develop winning business ideas Explains why ideas are a critical asset for every manager and professional, not just for those who do "creative" Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving "idea" companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.
Author: DR. Subramani R
Publisher: Notion Press
ISBN: 1946869236
Category : Self-Help
Languages : en
Pages : 217
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Book Description
What academicians and industry leaders say about SHAPE ITThe job market is shifting fromqualification-based to skill-based setupTo stay relevant you have toSHAPE IT or ship-outOne needs to be a life-long learner tosurvive and succeed at workplaceSHAPE IT takes acommonsensical approach to skill enhancementto make budding engineers industry readyThe 50+ student stories are aPerfect Prescription for Success,and motivates young graduates toexplore new opportunitiesThe SHAPE IT traits arevital ingredients to enrich your career,have to practiced in actual settings and perfected over time
Author: Jeff Bollow
Publisher: Embryo Films
ISBN: 0975213903
Category : Language Arts & Disciplines
Languages : en
Pages : 219
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Book Description
A simple step-by-step process for breaking any writing project large or small into bite-sized chunks and then turning them into the desired finished format at lightning speed. A must-read book for all levels.
Author: Ruth Mortimer
Publisher: John Wiley & Sons
ISBN: 1119965160
Category : Business & Economics
Languages : en
Pages : 445
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Book Description
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.
Author: Robert I. Sutton
Publisher: Simon and Schuster
ISBN: 0743215451
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
A breakthrough in management thinking, “weird ideas” can help every organization achieve a balance between sustaining performance and fostering new ideas. To succeed, you need to be both conventional and counterintuitive. Creativity, new ideas, innovation—in any age they are keys to success. Yet, as Stanford professor Robert Sutton explains, the standard rules of business behavior and management are precisely the opposite of what it takes to build an innovative company. We are told to hire people who will fit in; to train them extensively; and to work to instill a corporate culture in every employee. In fact, in order to foster creativity, we should hire misfits, goad them to fight, and pay them to defy convention and undermine the prevailing culture. Weird Ideas That Work codifies these and other proven counterintuitive ideas to help you turn your workplace from staid and safe to wild and woolly—and creative. In Weird Ideas That Work Sutton draws on extensive research in behavioral psychology to explain how innovation can be fostered in hiring, managing, and motivating people; building teams; making decisions; and interacting with outsiders. Business practices like "hire people who make you uncomfortable" and "reward success and failure, but punish inaction," strike many managers as strange or even downright wrong. Yet Weird Ideas That Work shows how some of the best teams and companies use these and other counterintuitive practices to crank out new ideas, and it demonstrates that every company can reap sales and profits from such creativity. Weird Ideas That Work is filled with examples, drawn from hi- and low-tech industries, manufacturing and services, information and products. More than just a set of bizarre suggestions, it represents a breakthrough in management thinking: Sutton shows that the practices we need to sustain performance are in constant tension with those that foster new ideas. The trick is to choose the right balance between conventional and "weird"—and now, thanks to Robert Sutton's work, we have the tools we need to do so.
Author: Catherine Quinn
Publisher: A&C Black
ISBN: 1408123568
Category : Reference
Languages : en
Pages : 194
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Book Description
There are plenty of books on the market which tell you how to write stylish prose, attention-grabbing headlines or market yourself better as a freelance writer. But how do you get that first piece published in a national publication? This book shows you the techniques that real freelancers use to sell their ideas and get into print. Professional freelancer Catherine Quinn, who built a successful freelance career from scratch, guides you through a step-by-step process to get your first article in print, from how to format your pitch, to identifying the undersold freelance hotspots. Her tried and tested step-by-step approach: • Shows you how to scope the market and pick the most likely potential customers • Gives the inside track on how to convince editors who've never heard of you to commission your work • Tells you what to expect at every step along the pitching process • Includes a four week plan with a day-by-day process to kick start your freelance career
