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Author: Jim Stengel
Publisher: Crown Currency
ISBN: 0307720373
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Author: Jim Stengel
Publisher: Crown Currency
ISBN: 0307720373
Category : Business & Economics
Languages : en
Pages : 338
Get Book Here
Book Description
Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Author: Annie Dalton
Publisher: A&C Black
ISBN: 1408126494
Category : Juvenile Fiction
Languages : en
Pages : 33
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Book Description
One day, a princess is told she must move from her luxurious palace andlive in the gatekeepers cottage… But the cottage is tiny and theprincess is miserable. A wise old man suggests she should fill thehouse with more and more of her relatives, and that makes mattersworse! But when everyone finally moves out, has the princess got whatshe wanted? The House that Grew is a retelling of an Ethiopian folk tale.
Author: Laurence Fearnley
Publisher: ReadHowYouWant.com
ISBN: 1459616340
Category : Fiction
Languages : en
Pages : 358
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Book Description
"'As a boy in the late 1930s, young Boden's life is changed for ever the day his neighbour Dudley drives him over the mountains into the vast snow-covered plains of the Mackenzie Country. He realises he will never be the same again. Years later, the 20-year-old Boden, now a university student, helps build an alpine hut high up on the eastern slopes of Mount Cook. Living in snow caves while the hut is built, Boden forms important relationships with members of his working party, most notably with Walter, a conscientious objector from the Second World War" --Back cover.
Author: Charles Henshaw Ward
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 342
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Book Description
Author: Lloyd Harrison Whitling
Publisher: iUniverse
ISBN: 1469757885
Category : Fiction
Languages : en
Pages : 241
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Book Description
A story whose characters you'll fall in love with. Grab hold of your seat and, before you start reading, get ready to stay put a while. Go with this zany cast while they set out to right the wrongs of This World and rescue She from the Tyrant of Lakeland's evil clutches. Experience laughter, shock, and quirky twists while the human race learns to start over with nothing more than the remnants of a previous civilization.
Author: Kristin Hanssen
Publisher: Routledge
ISBN: 135135759X
Category : Social Science
Languages : en
Pages : 269
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Book Description
Noted for their haunting melodies and enigmatic lyrics, Bauls have been portrayed as spiritually enlightened troubadours traveling around the countryside in West Bengal in India and in Bangladesh. As emblems of Bengali culture, Bauls have long been a subject of scholarly debates which center on their esoteric practices, and middle class imaginaries of the category Baul. Adding to this literature, the intimate ethnography presented in this book recounts the life stories of members from a single family, shining light on their past and present tribulations bound up with being poor and of a lowly caste. It shows that taking up the Baul path is a means of softening the stigma of their lower caste identity in that religious practice, where women play a key role, renders the body pure. The path is also a source of monetary income in that begging is considered part of their vocation. For women, the Baul path has the added implication of lessening constraints of gender. While the book describes a family of singers, it also portrays the wider society in which they live, showing how their lives connect and interlace with other villagers, a theme not previously explored in literature on Bauls. A novel approach to the study of women, the body and religion, this book will be of interest to undergraduates and graduates in the field of the anthropology. In addition, it will appeal to students of everyday religious lives as experienced by the poor, through case studies in South Asia. The book provides further evidence that renunciation in South Asia is not a uniform path, despite claims to the contrary. There is also a special interest in Bauls among those familiar with the Bengali speaking region. While this book speaks to that interest, its wider appeal lies in the light it sheds on religion, the body, life histories, and poverty.
Author: Trudi Canavan
Publisher: Orbit
ISBN: 0316324965
Category : Fiction
Languages : en
Pages : 519
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Book Description
The third book in the Millennium's Rule fantasy series by international bestseller Trudi Canavan. Five years have passed since the Rebels confronted the Raen. Five years, in which the boy Rielle rescued, Qall, has safely grown up among the Travellers. Five years, in which Tyen has made a new home for himself, hidden from those who call him a traitor and the Spy. Five years of chaos in the world, barely contained by Baluka and the Restorers. Worlds are at war, some overrun by machines, some drained of magic as sorcerers seek immortality. As war threatens Rielle and Tyen's hard-won peace, and Qall comes of age, loyalties will be decided and tested. The promises they have made could change everything. Qall's very existence depends on them. Because Dahli has the means to restore the Raen to power, and he will stop at nothing to succeed.
Author: Horatia K. F. Gatty Eden
Publisher:
ISBN:
Category :
Languages : en
Pages : 778
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Book Description
Author: G.W. Mullins
Publisher: Light Of The Moon Publishing
ISBN:
Category : Juvenile Fiction
Languages : en
Pages : 173
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Book Description
Native Americans did not write down or record their history, so we have to find out about their past in other ways. They used games, myths, dance, and impersonation to teach the children of their history and ways of life. Their storytelling was filled with family, heritage and stories of the earth. It is through storytelling, that the rich history of the Native American tribes is alive and well today. It has been shared and preserved and still pays tribute to fallen heroes of the past. It is through these glimpses into the past, and these stories much like the ones that are contained in this book, that you can see what a proud heritage they possess and how in tune with the Earth Native Americans really are. Included in this collection are: The Story of the Land of Northern Lights, The Legend of the Bear Family, The Origin of Summer and Winter, The Story of the Buffalo-painted Lodges, The Story of the Camp of the Ghosts, Creation of the First Indians, The Story of the Little Burnt Face, Origin of the Sweat Lodge, Rabbit and the Moon Man, Ghost of the White Deer, Unktomi and the Arrowheads, The Story of the First Pine Trees, Raven and His Grandmother, The Story of the Snow Man, The Origin of Medicine, and many more.
Author: Mikhail Lermontov
Publisher: e-artnow
ISBN:
Category : Fiction
Languages : en
Pages : 9318
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Book Description
Presenting to you the world's most famous writers from Russia and their most memorable creations in a convenient and creative e-book edition. This meticulously edited collection is formatted for your eReader with a functional and detailed table of contents: Introduction: The History of the Russian Empire Novels & Novellas: Dead Souls A Hero of Our Time Oblomov Fathers and Sons Fyodor Dostoevsky: Crime and Punishment The Idiot The Brothers Karamazov Leo Tolstoy: War and Peace Anna Karenina The Death of Ivan Ilych The Kreutzer Sonata Anton Chekhov: The Steppe: The Story of a Journey Ward No. 6 Mother (Maxim Gorky) Satan's Diary (Leonid Andreyev) Plays: The Choice of a Tutor (Denis Fonvizin) The Inspector General; or, The Government Inspector (Nikolai Gogol) Anton Chekhov: On the High Road Swan Song, A Play in one Act Ivanoff The Anniversary; or, the Festivities The Three Sisters The Cherry Orchard… Leo Tolstoy: The Power of Darkness The First Distiller Fruits of Culture The Live Corpse The Cause of it All The Light Shines in Darkness Leonid Andreyev: Savva The Life of Man Nikolai Evreinov: A Merry Death The Beautiful Despot Short Stories: The Queen of Spades The Cloak The District Doctor The Christmas Tree and the Wedding God Sees the Truth, but Waits How A Muzhik Fed Two Officials The Shades, a Phantasy The Heavenly Christmas Tree The Peasant Marey The Crocodile Bobok The Dream of a Ridiculous Man Mumu The Viy Knock, Knock, Knock The Inn Lieutenant Yergunov's Story The Dog The Watch… Russian Folk Tales & Legends: The Fiend The Dead Mother The Dead Witch The Treasure The Cross-Surety The Awful Drunkard The Bad Wife The Golovikha The Three Copecks The Miser The Fool and the Birch-Tree The Mizgir The Smith and the Demon Ivan Popyalof The Norka Marya Morevna Koshchei the Deathless The Water Snake The Water King and Vasilissa the Wise The Baba Yaga Vasilissa the Fair The Witch The Witch and the Sun's Sister One-Eyed Likho Woe… Essays: On Russian Novelists Lectures on Russian Novelists
