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Author: Eva van den Broek & Tim den Heijer
Publisher: Bedford Square Publishers
ISBN: 1835011438
Category : Social Science
Languages : en
Pages : 256
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Book Description
THE INSTANT INTERNATIONAL BESTSELLER How do house flies help save millions of euros? How do the layout of casinos keep you gambling? We are not nearly as rational as we'd like to think – every day we overestimate our ability to resist temptation. Effective advertising experts use this to nudge us, making the most of our natural behaviour to get the results they want. In order to process the millions of decisions we make each day, our brains take shortcuts. We are fooled by drugs that don't contain active ingredients, traffic light buttons that aren't connected, and the obsolete 'save' feature in MS Word – these are all examples of placebos that can be surprisingly reassuring. There are countless things that affect our behaviour: reward and punishment, beauty and attraction, and the human tendency to follow the crowd. THE HOUSE FLY EFFECT reveals how to recognize some of the things that affect our behaviour everyday and how we can use this knowledge to our advantage. It offers an accessible, fun and practical introduction to behavioural science and features insightful examples from the laboratory, advertising, and marketing - as well as from daily life. Sometimes the smallest things can have a surprisingly large effect on your behaviour. 'Tim & Eva have written a brilliant book. They explain to the reader the practical implications of behavioural science with light-hearted charm that will resonate with a broad range of readers'. Richard Shotton, author of the bestseller The Choice Factory
Author: Eva van den Broek & Tim den Heijer
Publisher: Bedford Square Publishers
ISBN: 1835011438
Category : Social Science
Languages : en
Pages : 256
Get Book Here
Book Description
THE INSTANT INTERNATIONAL BESTSELLER How do house flies help save millions of euros? How do the layout of casinos keep you gambling? We are not nearly as rational as we'd like to think – every day we overestimate our ability to resist temptation. Effective advertising experts use this to nudge us, making the most of our natural behaviour to get the results they want. In order to process the millions of decisions we make each day, our brains take shortcuts. We are fooled by drugs that don't contain active ingredients, traffic light buttons that aren't connected, and the obsolete 'save' feature in MS Word – these are all examples of placebos that can be surprisingly reassuring. There are countless things that affect our behaviour: reward and punishment, beauty and attraction, and the human tendency to follow the crowd. THE HOUSE FLY EFFECT reveals how to recognize some of the things that affect our behaviour everyday and how we can use this knowledge to our advantage. It offers an accessible, fun and practical introduction to behavioural science and features insightful examples from the laboratory, advertising, and marketing - as well as from daily life. Sometimes the smallest things can have a surprisingly large effect on your behaviour. 'Tim & Eva have written a brilliant book. They explain to the reader the practical implications of behavioural science with light-hearted charm that will resonate with a broad range of readers'. Richard Shotton, author of the bestseller The Choice Factory
Author: Edward Hatch (Jr.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 24
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Book Description
Author: Harry D. Pratt
Publisher:
ISBN:
Category : Fleas
Languages : en
Pages : 60
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Book Description
Author: B.F. Eldridge
Publisher: Springer Science & Business Media
ISBN: 940116472X
Category : Medical
Languages : en
Pages : 723
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Book Description
This book is designed primarily as a textbook for graduate and postgraduate courses in Medical, Public Health and Veterinary Entomology. Its uniqueness is that its emphasis is on disease as opposed to arthropods. It includes general discussions of epidemiology, transmission, disease control, vector control and disease surveillance. In addition, it contains chapters oriented towards the many specific arthropod-borne diseases. Furthermore, the book discusses the many direct impacts that parasitic insects have on human and animal health. The arthropods themselves are dealt with in two introductory chapters.
Author: Leland Ossian Howard
Publisher:
ISBN:
Category : Flies
Languages : en
Pages : 378
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Book Description
Author: Willem Takken
Publisher: Brill Wageningen Academic
ISBN: 9789086860531
Category : Arthropod pests
Languages : en
Pages : 0
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Book Description
This book provides examples of the most likely pests and diseases affecting man and animals in Europe, with emphasis on ecological factors favouring these diseases and methods for prevention and intervention.
Author: Pedro A. Barbosa
Publisher: Elsevier
ISBN: 0080529801
Category : Nature
Languages : en
Pages : 420
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Book Description
This volume is a comprehensive treatment of how the principles of ecology and conservation biology can be used to maximize biological control. Conservation Biological Control presents various means to modify or manipulate the environment to enhance the activities of natural enemies of pests. It establishes a conceptual link between ecology and the agricultural use of agents for biological control, and discusses both theoretical issues as well as practical management concerns. Certain to be interesting to ecologists and entomologists, this volume will also appeal to scientists, faculty, researchers and students interested in pest management, horticulture, plant sciences, and agriculture. - Contains chapters by an international team of leading authorities - Establishes a conceptual link between ecology and the agricultural use of agents for biological control - Discusses both theoretical issues as well as practical management concerns - Provides specific examples of how conservation principles are used to maximize the biological control of pests
Author: N. J. Daghir
Publisher: CABI
ISBN: 1845932587
Category : Technology & Engineering
Languages : en
Pages : 401
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Book Description
This book gives an overview of the poultry industry in the warm regions of the world and covers research on breeding for heat resistance. And highlights some of the findings on nutrient requirements of chickens and turkeys.
Author: Mike Lehane
Publisher: Springer Science & Business Media
ISBN: 9401179530
Category : Science
Languages : en
Pages : 301
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Book Description
Blood-sucking insects are the vectors of many of the most debilitating parasites of man and his domesticated animals. In addition they are of considerable direct cost to the agricultural industry through losses in milk and meat yields, and through damage to hides and wool, etc. So, not surprisingly, many books of medical and veterinary entomology have been written. Most of these texts are organized taxonomically giving the details of the life-cycles, bionomics, relationship to disease and economic importance of each of the insect groups in turn. I have taken a different approach. This book is topic led and aims to discuss the biological themes which are common in the lives of blood-sucking insects. To do this I have concentrated on those aspects of the biology of these fascinating insects which have been clearly modified in some way to suit the blood-sucking habit. For example, I have discussed feeding and digestion in some detail because feeding on blood presents insects with special problems, but I have not discussed respiration because it is not affected in any particular way by haematophagy. Naturally there is a subjective element in the choice of topics for discussion and the weight given to each. I hope that I have not let my enthusiasm for particular subjects get the better of me on too many occasions and that the subject material achieves an overall balance.
Author: John E. Casida
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 392
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Book Description
For over 160 years, pyrethrum has been safely and effectively used as a pesticide the world over. The flowers of this daisy, which contain a mixture of pleasant-smelling esters called the pyrethrins, have highly unusual insecticidal properties. Unique in their ability to repel most insect pests while posing virtually no threat to the environment, pyrethrins have been the subject of great interest to a wide variety of scientists. This book presents for the first time in over twenty years an in-depth look at the many issues surrounding the use of pyrethrins. John E. Casida, a world-renowned authority on the subject, has assembled a group of distinguished contributors to discuss topics ranging from the relationship between pyrethrum and synthetic pyrethroids to cultivation to metabolism to mammalian and environmental toxicology. Along the way, the history of pyrethrum flowers and pyrethrins, the chemistry of active pyrethrin ingredients, the mode of action and resistance, the control of pests, and residues and tolerances are also expertly treated. As safety aspects of pesticides are reevaluated with regard to current regulatory, social, and political implications, pyrethrum has increasingly been seen as the prototype for safe, natural pesticides. Engaging and profusely illustrated, Pyrethrum Flowers is the perfect introduction to the most important natural botanical pesticide. It will appeal to all scientists concerned with pesticides, including botanists, geneticists, biochemists, entomologists, and ecologists.
