The History of Public Relations in China PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download The History of Public Relations in China PDF full book. Access full book title The History of Public Relations in China by Ke Xue. Download full books in PDF and EPUB format.
Author: Ke Xue
Publisher: Springer Nature
ISBN: 9811940932
Category : Political Science
Languages : en
Pages : 259
Get Book Here
Book Description
This book is the first on the history of Chinese public relations, and has been selected as one of the “40 representative books for 40 years of public relations in China” by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start – when the “reform and opening” policy was adopted in 1978 – to the present. The book will help both established and new scholars and practitioners in the field to understand the changing nature of public relations in China. It offers a unique perspective by placing the discussion of the development of public relations in the general context of the changes and development of China as a whole, and in relation to the changing status of public relations around the world. Accordingly, readers will not only gain a more in-depth understanding of the history of the field, but also of the political, economic, societal, cultural and scientific development of China in modern times.
Author: Ke Xue
Publisher: Springer Nature
ISBN: 9811940932
Category : Political Science
Languages : en
Pages : 259
Get Book Here
Book Description
This book is the first on the history of Chinese public relations, and has been selected as one of the “40 representative books for 40 years of public relations in China” by the Public Relations Society of China. In four chapters, it systematically reviews and analyzes the trajectory and evolution of public relations in China from the very start – when the “reform and opening” policy was adopted in 1978 – to the present. The book will help both established and new scholars and practitioners in the field to understand the changing nature of public relations in China. It offers a unique perspective by placing the discussion of the development of public relations in the general context of the changes and development of China as a whole, and in relation to the changing status of public relations around the world. Accordingly, readers will not only gain a more in-depth understanding of the history of the field, but also of the political, economic, societal, cultural and scientific development of China in modern times.
Author: Robert E. Brown
Publisher: Routledge
ISBN: 9781351245340
Category : Business & Economics
Languages : en
Pages : 232
Get Book Here
Book Description
"The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and - focusing less on the obvious differences and contracts - seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy. Robert E. Brown is Professor Emeritus at Salem State University, USA, and a member of the Affiliated Faculty of Emerson College. Burton St. John III is Professor of Public Relations at the University of Colorado-Boulder, USA. Jenny Zhengye Hou is Chief Investigator of Strategic Communication and Public Relations at Queensland University of Technology, Australia, and Senior Fellow of Higher Education Academy"--
Author: T. Watson
Publisher: Springer
ISBN: 1137398159
Category : Business & Economics
Languages : en
Pages : 245
Get Book Here
Book Description
The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Author: Krishnamurthy Sriramesh
Publisher: Cengage Learning
ISBN:
Category : Business & Economics
Languages : en
Pages : 368
Get Book Here
Book Description
Examines public relations practices in ten Asian countries. Establishes a link between public relations practices and contextual factors such as culture, political system, and media environment.
Author: Emily Mokros
Publisher: University of Washington Press
ISBN: 029574880X
Category : History
Languages : en
Pages : 282
Get Book Here
Book Description
In the Qing dynasty (1644–1911), China experienced far greater access to political information than suggested by the blunt measures of control and censorship employed by modern Chinese regimes. A tenuous partnership between the court and the dynamic commercial publishing enterprises of late imperial China enabled the publication of gazettes in a wide range of print and manuscript formats. For both domestic and foreign readers these official gazettes offered vital information about the Qing state and its activities, transmitting state news across a vast empire and beyond. And the most essential window onto Qing politics was the Peking Gazette, a genre that circulated globally over the course of the dynasty. This illuminating study presents a comprehensive history of the Peking Gazette and frames it as the cornerstone of a Qing information policy that, paradoxically, prized both transparency and secrecy. Gazettes gave readers a glimpse into the state’s inner workings but also served as a carefully curated form of public relations. Historian Emily Mokros draws from international archives to reconstruct who read the gazette and how they used it to guide their interactions with the Chinese state. Her research into the Peking Gazette’s evolution over more than two centuries is essential reading for anyone interested in understanding the relationship between media, information, and state power.
Author: Hongmei Li
Publisher: John Wiley & Sons
ISBN: 1509511148
Category : Social Science
Languages : en
Pages : 280
Get Book Here
Book Description
This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization. It compares and contrasts the advertising practices of Chinese advertising agencies and foreign advertising agencies, and Chinese brands and foreign brands, with a particular focus on the newest digital advertising practices in the post WTO era. Based on extensive interviews, participant observation, and a critical analysis of secondary data, Li offers an engaging analysis of the transformation of Chinese advertising in the past three decades in Post-Mao China. Drawing upon theories of political economy, media, and cultural studies, her analysis offers most significant insights in advertising and consumer culture as well as the economic, social, political, and cultural transformations in China. The book is essential for students and scholars of communication, media, cultural studies and international business, and all those interested in cultural globalization and China.
Author: Nicky Garsten
Publisher: Routledge
ISBN: 1351022202
Category : Business & Economics
Languages : en
Pages : 298
Get Book Here
Book Description
Non-profit organizations (NPOs) across the world are facing criticism alongside approbation. In order for NPOs to effectively support their causes, they require public trust. The editors of this book have persuaded PR experts from the UK and around the world, from a variety of PR specialisms operating across different organizational forms, to share their knowledge and experience. These contributions are scaffolded with authoritative academic and practical advice, as well as solutions. The book starts with foundations that underpin communications for causes. These include arguments that support the importance of non-profits in civil society; lessons in corporate governance; and a new approach to issues management. PR planning subjects tailored, or specific, to the sector include: strategic global communications planning, agile digital communications; branding internal communications and the securing of meaningful outcomes. Corporate partnerships are examined with a new ‘Fit to Partner Test’ and consideration of the mandated corporate social responsibility (CSR) in India, corporate volunteering in Brazil, and CSR in South Africa. Relations between governments and non-profits are also considered, both generally and with a particular focus on China. Communicating Causes looks at effective strategy and practice of PR in the modern non-profit. Including forewords by both John Grounds and Jon Snow, the expert perspectives offered in this book provide valuable support to current and future communicators.
Author: Public Affairs Information Service
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 550
Get Book Here
Book Description
Author: Keith Butterick
Publisher: SAGE Publications
ISBN: 1412921155
Category : Business & Economics
Languages : en
Pages : 249
Get Book Here
Book Description
Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market.
Author: Tomoki Kunieda
Publisher: Routledge
ISBN: 1351797743
Category : Business & Economics
Languages : en
Pages : 185
Get Book Here
Book Description
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field.
