The History and Advancement of African Americans in the Advertising Industry, 1895-1999 PDF Download
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Author: Janice Ward Moss
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
This study chronicles the early 20th century origins and gradual advancement of African Americans within the advertising industry. The author documents how majority and minority marketing experts targeted advertisements in the African American community and then reports on her findings.
Author: Janice Ward Moss
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 116
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Book Description
This study chronicles the early 20th century origins and gradual advancement of African Americans within the advertising industry. The author documents how majority and minority marketing experts targeted advertisements in the African American community and then reports on her findings.
Author: Janice Ward Moss
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 252
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Book Description
Author: Jef I Richards
Publisher: Rowman & Littlefield
ISBN: 1538141221
Category : Business & Economics
Languages : en
Pages : 465
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Book Description
Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
Author: Timothy D. Taylor
Publisher: University of Chicago Press
ISBN: 0226791157
Category : Business & Economics
Languages : en
Pages : 367
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Book Description
Here, Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like 'The Clicquot Club Eskimons' to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after.
Author: Nikki Brown
Publisher: Bloomsbury Publishing USA
ISBN: 1610696646
Category : History
Languages : en
Pages : 510
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Book Description
This one-volume reference work examines a broad range of topics related to the establishment, maintenance, and eventual dismantling of the discriminatory system known as Jim Crow. Many Americans imagine that African Americans' struggle to achieve equal rights has advanced in a linear fashion from the end of slavery until the present. In reality, for more than six decades, African Americans had their civil rights and basic human rights systematically denied in much of the nation. Jim Crow: A Historical Encyclopedia of the American Mosaic sheds new light on how the systematic denigration of African Americans after slavery-known collectively as "Jim Crow"-was established, maintained, and eventually dismantled. Written in a manner appropriate for high school and junior high students as well as undergraduate readers, this book examines the period of Jim Crow after slavery that is often overlooked in American history curricula. An introductory essay frames the work and explains the significance and scope of this regrettable period in American history. Written by experts in their fields, the accessible entries will enable readers to understand the long hard road before the inception of the Civil Rights Movement in the 20th century while also gaining a better understanding of the experiences of minorities in the United States-African Americans, in particular.
![The Jim Crow Encyclopedia [2 volumes] PDF](https://books.google.com/books/content/images/frontcover/6bnOEAAAQBAJ?fife=w80-h100)
Author: Nikki Brown
Publisher: Bloomsbury Publishing USA
ISBN: 0313341826
Category : Social Science
Languages : en
Pages : 950
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Book Description
Jim Crow refers to a set of laws in many states, predominantly in the South, after the end of Reconstruction in 1877 that severely restricted the rights and privileges of African Americans. As a caste system of enormous social and economic magnitude, the institutionalization of Jim Crow was the most significant element in African American life until the 1960s Civil Rights Movement led to its dismantling. Racial segregation, as well as responses to it and resistance against it, dominated the African American consciousness and continued to oppress African Americans and other minorities, while engendering some of the most important African American contributions to society. This major encyclopedia is the first devoted to the Jim Crow era. The era is encapsulated through more than 275 essay entries on such areas as law, media, business, politics, employment, religion, education, people, events, culture, the arts, protest, the military, class, housing, sports, and violence as well as through accompanying key primary documents excerpted as side bars. This set will serve as an invaluable, definitive resource for student research and general knowledge. The authoritative entries are written by a host of historians with expertise in the Jim Crow era. The quality content comes in an easy-to-access format. Readers can quickly find topics of interest, with alphabetical and topical lists of entries in the frontmatter, along with cross-references to related entries per entry. Further reading is provided per entry. Dynamic sidebars throughout give added insight into the topics. A chronology, selected bibliography, and photos round out the coverage. Sample entries include Advertising, Affirmative Action, Armed Forces, Black Cabinet, Blues, Brooklyn Dodgers, Bolling v. Sharpe, Confederate Flag, Congress of Racial Equality (CORE), Detroit Race Riot 1943, Ralph Ellison, Eyes on the Prize, G.I. Bill, Healthcare, Homosexuality, Intelligence Testing, Japanese Internment, Liberia, Minstrelsy, Nadir of the Negro, Poll Taxes, Rhythm and Blues, Rural Segregation, Sharecropping, Sundown Towns, Booker T. Washington, Works Project Administration, World War II.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 119
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Book Description
Author: Schomburg Center for Research in Black Culture
Publisher:
ISBN:
Category : African Americans
Languages : en
Pages : 728
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Book Description
Author: Alton Hornsby
Publisher:
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 160
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Book Description
Hornsby (history, Morehouse College) and Henderson (history, Clark Atlanta U.) examine the history of the Atlanta Urban League, the first and most prominent of the southern affiliates of the National Urban League. With that alliance in 1920 came ongoing concerns about how "political" the Atlanta affiliate could be without jeopardizing its important work in securing employment opportunities and providing social services. Although the city was a major education and commercial center for African Americans, and had a successful middle class, it also was home to many without opportunities other than those offered by the League. Hornsby and Henderson describe the successes and controversies of the Atlanta branch from the interwar period through World War II, during the civil rights revolution, and into the post civil rights era, and the startling changes wrought by two of its leaders, Grace Towns Hamilton and Lyndon Wade.
Author: John D. Baskerville
Publisher: Edwin Mellen Press
ISBN:
Category : Music
Languages : en
Pages : 206
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Book Description
The purpose of this monograph is threefold: to explore the development of modern black nationalist thought of the 1960s and 1970s and locate it within the tradition of modern black nationalism and cultural revitalization that emerged during the early decades of the 20th century; to demonstrate how a group of musicians operating in the style of American jazz music referred to as the New Black Music embraced the various tenets of modern black nationalism and attempted to put these ideas into practice in the production of their music; and to demonstrate how the study of music can be utilized effectively to enhance our understanding of cultural, political and social phenomena in American society.
