Author: Zenia S. DaSilva
Publisher: Bloomsbury Publishing USA
ISBN: 0313085277
Category : Literary Criticism
Languages : en
Pages : 481
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Book Description
DaSilva draws together key essays dealing with the span of Spanish and Latin American arts, ranging from literature, music, film, and ballet to painting. Scholars and researchers involved with the scope of Spanish and Spanish American arts will find this collection of particular value. The selections center on basic themes including the icons of Spain, the use of characters from classic Spanish literature in performing and visual arts, romantic and modern Spanish writers and their influences, and the fusion of Mexican and Spanish culture. The selections center on ten basic themes: The early icons of Spain; the uses of Don Quixote from operas to painting; Don Juan is given a similar treatment, with theater, film, and ballet in addition to literature and opera; an examination of areas of fusion of Spanish and Mexican culture; Spanish Romantics in opera and ballet; modern writers whose work appears in musical transcription; modern writers whose novels appear in film; an examination of works that parody earlier pieces; a survey of the interrelationship between painting and its literary sources; and a look at the variegated artistic peregrinations of such contemporaries as Marquez, Puig, Skarmeta, and others. Scholars and researchers involved with the scope of Spanish and Spanish American arts will find this collection of particular value.
Author: Felipe Korzenny
Publisher: Routledge
ISBN: 0750679034
Category : Business & Economics
Languages : en
Pages : 351
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Book Description
This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultural principles of Latino marketing. Recent case studies help marketers relate to the material pragmatically. The book integrates concepts and practical examples and provides critical guidance to discern between alternative courses of action. This book is not about repeating well-known statistics, but about the Hispanic market as a cultural target. It takes a profound look at the values, beliefs, and emotions of US Hispanics, which impact consumer behaviour. Each of the chapters has been the subject of public presentations and lectures to marketing professionals. It is their positive reactions as well as the authors¿ dedication to Hispanic consumers which motivated this book. Chapter 1: The Role of Culture in Cross-Cultural Marketing Chapter 2: Characteristics of the Hispanic Market Chapter 3: What Makes Hispanics ¿Hispanic¿ Chapter 4: The Role of Language in Hispanic Marketing Chapter 5: The Processes of Enculturation, Acculturation, and Assimilation Chapter 6 Cultural Dimensions and Archetypes Chapter 7: Culturally Informed Strategy Based on Grounded Research Chapter 8: US. Hispanic Media Environment and Strategy Chapter 9: The Evolution of Hispanic Marketing Chapter 10: The Future
Author: National Research Council
Publisher: National Academies Press
ISBN: 0309164818
Category : Social Science
Languages : en
Pages : 502
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Book Description
Hispanics and the Future of America presents details of the complex story of a population that varies in many dimensions, including national origin, immigration status, and generation. The papers in this volume draw on a wide variety of data sources to describe the contours of this population, from the perspectives of history, demography, geography, education, family, employment, economic well-being, health, and political engagement. They provide a rich source of information for researchers, policy makers, and others who want to better understand the fast-growing and diverse population that we call "Hispanic." The current period is a critical one for getting a better understanding of how Hispanics are being shaped by the U.S. experience. This will, in turn, affect the United States and the contours of the Hispanic future remain uncertain. The uncertainties include such issues as whether Hispanics, especially immigrants, improve their educational attainment and fluency in English and thereby improve their economic position; whether growing numbers of foreign-born Hispanics become citizens and achieve empowerment at the ballot box and through elected office; whether impending health problems are successfully averted; and whether Hispanics' geographic dispersal accelerates their spatial and social integration. The papers in this volume provide invaluable information to explore these issues.
Author: Paul Ortiz
Publisher: Beacon Press
ISBN: 0807013102
Category : History
Languages : en
Pages : 298
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Book Description
An intersectional history of the shared struggle for African American and Latinx civil rights Spanning more than two hundred years, An African American and Latinx History of the United States is a revolutionary, politically charged narrative history, arguing that the “Global South” was crucial to the development of America as we know it. Scholar and activist Paul Ortiz challenges the notion of westward progress as exalted by widely taught formulations like “manifest destiny” and “Jacksonian democracy,” and shows how placing African American, Latinx, and Indigenous voices unapologetically front and center transforms US history into one of the working class organizing against imperialism. Drawing on rich narratives and primary source documents, Ortiz links racial segregation in the Southwest and the rise and violent fall of a powerful tradition of Mexican labor organizing in the twentieth century, to May 1, 2006, known as International Workers’ Day, when migrant laborers—Chicana/os, Afrocubanos, and immigrants from every continent on earth—united in resistance on the first “Day Without Immigrants.” As African American civil rights activists fought Jim Crow laws and Mexican labor organizers warred against the suffocating grip of capitalism, Black and Spanish-language newspapers, abolitionists, and Latin American revolutionaries coalesced around movements built between people from the United States and people from Central America and the Caribbean. In stark contrast to the resurgence of “America First” rhetoric, Black and Latinx intellectuals and organizers today have historically urged the United States to build bridges of solidarity with the nations of the Americas. Incisive and timely, this bottom-up history, told from the interconnected vantage points of Latinx and African Americans, reveals the radically different ways that people of the diaspora have addressed issues still plaguing the United States today, and it offers a way forward in the continued struggle for universal civil rights. 2018 Winner of the PEN Oakland/Josephine Miles Literary Award
Author: Joe Kutchera
Publisher:
ISBN: 9780981986982
Category : Hispanic American consumers
Languages : en
Pages : 0
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Book Description
An amazing convergence is happening in marketing today: the growth of the U. S. Hispanic population and the growth of digital media. Hispanics increasingly use the internet to keep in touch with family and friends, anywhere in the world. They search for product information. They compare prices, print coupons, and shop online.Joe Kutchera outlines the issues that your company needs to understand in order to successfully cater to Hispanic consumers online, including shopping behavior, social networks, translation, localization, and emerging mobile platforms. In addition, the author illustrates how marketers can grow their businesses virtually to reach Spanish-speakers in Latin America.Case studies in the book detail the experiences of Best Buy, Amereican Family Insurance, H&R Block, Ford Motor Company, Lexicon Marketing, and Monster.
Author: David G. Thomas
Publisher:
ISBN: 9781952580024
Category : Biography & Autobiography
Languages : en
Pages : 296
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Book Description
This book is about Billy the Kid's trial for murder, and the events leading to that trial. The result of Billy's trial sealed his fate. And yet Billy's trial is the least written about, and until this book, the least known event of Billy's adult life. Prior biographies have provided extensive - and fascinating - details on Billy's life, but they supply only a few paragraphs on Billy's trial. Just the bare facts: time, place, names, result. Billy's trial the most important event in Billy's life. You may respond that his death is more important - it is in anyone's life! That is true, in an existential sense, but the events that lead to one's death at a particular place and time, the cause of one's death, override the importance of one's actual death. Those events are determinative. Without those events, one does not die then and there. If Billy had escaped death on July 14, 1881, and went on to live out more of his life, that escape and not his trial would probably be the most important event of Billy's life. The information presented here has been unknown until now. This book makes it possible to answer these previously unanswerable questions: Where was Billy captured? Where was Billy tried? What were the governing Territorial laws? What were the charges against Billy? Was there a trial transcript and what happened to it? What kind of defense did Billy present? Did Billy testify in his own defense? Did Billy have witnesses standing for him? Who testified against him for the prosecution? What was the jury like? What action by the trial judge virtually guaranteed his conviction? What legal grounds did he have to appeal his verdict? Was the trial fair? Supplementing the text are 132 photos, including many photos never published before.
Author: Mark L. Asquino
Publisher: Xlibris Corporation
ISBN: 1669861805
Category : Biography & Autobiography
Languages : en
Pages : 369
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Book Description
This is a memoir about my diplomatic journey to Equatorial Guinea, an ill-fated small Spanish-speaking country. I discuss the many stops along the way that finally led to my serving as U.S. ambassador to Spain’s only former colony in sub-Saharan Africa. This is the story of a lifelong fascination with Spain that began with a strange tale my mother told me about a mysterious uncle who fought in the Spanish Civil War. My assignment to Equatorial Guinea was the last piece needed to complete a full circle in my professional life that began in Franco’s Spain.
Author: Howard J. Wiarda
Publisher: Routledge
ISBN: 1000302318
Category : Political Science
Languages : en
Pages : 355
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Book Description
This book is especially timely as Latin America is diversifying its international connections, Spain and Portugal are seeking to expand their interests and presence in Latin America, and U.S. policy toward both regions has become increasingly complex. Contributors trace the history of Iberian-Latin American relations from colonial times and then examine the cultural, economic, political, and strategic ties that currently exist between the two regions. Particular attention is focused on the impact of Iberian-Latin American relations on U.S. foreign policy. The book concludes with a section of country-specific case studies.
Author: Andrea Morris
Publisher: Cambridge Scholars Publishing
ISBN: 1443809209
Category : Literary Criticism
Languages : en
Pages : 260
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Book Description
The volume Celebrations and Connections in Hispanic Literature is itself a celebration of a tradition of scholarly dialogue in a relaxed, festive atmosphere. The articles included here began as papers presented at the 25th Anniversary Edition of the Biennial Louisiana Conference on Hispanic Languages and Literatures, held in Baton Rouge Louisiana, February 23-24, 2006. Each of the authors responds in innovative ways to the idea of connecting texts, contexts, and genres, as well as to the disconnect that is often present between what we perceive as “Hispanic” identity and the experience of those left on the margin. Topics include “Celebrating and Rewriting Difference: (De)colonized Identities,” “Word and Image in the Spanish Golden Age,” and “Latin American Literature and Politics,” among others. The collection is demonstrative of current trends in Hispanic literary and cultural criticism, which are increasingly less bound by traditional regional and temporal constructs. While each author’s research is rooted in a specific socio-historic context, their combined contributions to the present volume provide a far-reaching perspective that expands the notion of “text” to go beyond the literary and engage a multitude of disciplines. “…it emphasizes the often illuminating connections among literary and cultural texts which can be drawn when one conceives of Hispanism and its literary and cultural fields as shaped by trends and issues, rather than divided by periods and regions (...) What strikes me most is the newness of each piece. While each is very well informed, none rehearses old historical or theoretical ground more than is absolutely necessary, but rather presents either a new or overlooked text or offers a new approach.” Leslie Bary, University of Louisiana, Lafayette “An impressive array of well-established and younger scholars has produced a volume whose scope is the entire Hispanic world extending from the Golden Age to the contemporary era. (...) This volume will be of interest to all scholars and critics of Hispanic literature as well as to historians and political scientists. Many of the essays challenge traditional assumptions about the colonization of the Hispanic world as well as the motivations for the revolutions for independence whose influence is still strongly alive in contemporary treatments of fundamental questions of national identity, race, class, and gender.” C. Chris Soufas, Jr., Tulane University
Author:
Publisher:
ISBN:
Category : Latin America
Languages : en
Pages : 920
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Book Description
