The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes PDF Download
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Author: Margaret Mark
Publisher: McGraw Hill Professional
ISBN: 007138118X
Category : Business & Economics
Languages : en
Pages : 399
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Book Description
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Author: Margaret Mark
Publisher: McGraw Hill Professional
ISBN: 007138118X
Category : Business & Economics
Languages : en
Pages : 399
Get Book Here
Book Description
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Author: Mary Humphrey
Publisher: Bloomsbury Publishing USA
ISBN: 0897899539
Category : Language Arts & Disciplines
Languages : en
Pages : 142
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Book Description
The author has developed a manual for the easy implementation of the character education program she created. As an added bonus, the book includes an explanation of the action research completed with the original implementation of this program. It includes the necessary lesson plans, eight original hero tales, annotated bibliographies of other applicable tales, assessment pieces, reproducible forms and instructions for implementing the program and the action research piece. It also includes a sampling of the results of her research to date, original student reflections, texts of interviews and analysis. A foreword by well-known young adult fantasy author T. A. Barron, author of the popular Merlin series, is featured.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 1400228026
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
New York Times bestselling author Donald Miller shares the plan that led him to turn his life around. This actionable guide will teach you how to do the same through journaling prompts and goal-planning exercises. There are four characters in every story: The victim, the villain, the hero, and the guide. These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing. In this book, bestselling author Donald Miller uses his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same. In Hero on a Mission, Donald’s lessons will teach you how to: Discover when you are playing the victim and villain. Create a simple life plan that will bring clarity and meaning to your goals ahead. Take control of your life by choosing to be the hero in your story. Cultivate a sense of creativity about what your life can be. Move beyond just being productive to experiencing a deep sense of meaning. Donald will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. Hero on a Mission will guide you in developing a unique plan that will speak to the challenges you currently face so you can find the fulfillment you have been searching for in your life and work.
Author: Johnny Rodger
Publisher: Routledge
ISBN: 1317029143
Category : Architecture
Languages : en
Pages : 242
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Book Description
Why was it that, across Scotland over the last two and a half centuries, architectural monuments were raised to national heroes? Were hero buildings commissioned as manifestations of certain social beliefs, or as a built environmental form of social advocacy? And if so, then how and why were social aims and intentions translated into architectural form, and how effective were they? A tradition of building architectural monuments to commemorate national heroes developed as a distinctive feature of the Scottish built environment. As concrete manifestations of powerful social and political currents of thought and opinion, these hero buildings make important statements about identity, the nation and social history. The book examines this architectural culture by studying a prominent selection of buildings, such as the Burns monuments in Alloway, Edinburgh and Kilmarnock, the Edinburgh Scott Monument, the Glenfinnan Monument and the Wallace Monument in Stirling. They give testimony to how a variety of architectural forms and styles can be adapted through time to bear particular social messages of symbolic weight. This tradition, which literally allows us to dwell on important social issues of the past, has been somewhat neglected in serious architectural history and heritage, and indeed one of the main monuments has already been destroyed. By raising awareness of this rich architectural and social heritage, while analysing and interpreting the buildings in their historical context, this book makes an exciting and original scholarly contribution to the current debates on identity and nationality taking place in Scotland and the wider UK.
Author: Dave Ferguson
Publisher: Zondervan
ISBN: 0310536944
Category : Religion
Languages : en
Pages : 270
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Book Description
In Hero Maker, you will learn how to bring real change to your church and community by developing the practical skills to help others reach their leadership potential. Drawing on five powerful practices found in the ministry of Jesus, Hero Maker presents the key steps of apprenticeship that will build up other leaders and provide strategies for how you can: activate the gifts of those around you help others take ownership of their mission develop a simple scorecard for measuring your kingdom-building progress With rich insights from the Gospels, Hero Maker is packed with real-life ministry stories ranging from paid staff to volunteer leaders--from established churches to new church plants. Whether you lead ten people or ten thousand, Hero Maker will not only help you maximize your leadership impact; but, in doing so, you will also help shift today's church culture to a model of reproduction and multiplication. Chicago pastor and church planter Dave Ferguson and award-winning writer Warren Bird make a compelling case that God's power and purpose are best revealed when we train and release others to further advance the Kingdom of God. By becoming a hero maker and investing in others, you can join a movement of influencers that are impacting thousands of people around the world. Everybody wants to be a hero, but few understand the power of being a hero maker.
Author: Sara Jensen-Fritz
Publisher: Beavers Pond Press
ISBN: 9781592982684
Category : Juvenile Nonfiction
Languages : en
Pages : 65
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Book Description
A friendly dog named Flipp helps children learn positive coping skills for during a family member's deployment.
Author: Gregory Rogers
Publisher: Macmillan
ISBN: 1596437294
Category : Juvenile Fiction
Languages : en
Pages : 42
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Book Description
When a boy being chased through present-day London seeks refuge in the National Gallery, a dog escapes from the painting of one Dutch master, and together they leap into the painting of another, where their adventures in 17th-century Delft are a prelude to returning to London and continuing the chase. Full color.
Author: Bill Ziegler
Publisher: Corwin
ISBN: 1544355122
Category : Education
Languages : en
Pages : 209
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Book Description
The future of our schools depends on leaders who can foster every day heroism in others. This doesn’t require supernatural powers. It requires a willingness to be intentional in building heroes in our communities who are ready to take on the demands of the future. You Don’t Need Superpowers to Be a Kid’s Hero will help you create the climate that produces these heroes. It includes: · Training ideas for leadership teams · Instruments for gauging progress · Practical steps for building courage into practices · Practical strategies to help navigate the complexities of creating an extraordinary school · Hero building stories from the field
Author: Alyson Reid-Larade
Publisher: Createspace Independent Publishing Platform
ISBN: 9781544773568
Category :
Languages : en
Pages : 312
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Book Description
The life of a teenager can be tough. But not all teens get into trouble, and the ticket to an easier ride comes down to one thing - self-esteem. Self-esteem affects how teens think and behave with their families and friends, at school, and in relationships. Self-esteem also affects how teens deal with stress, drugs, alcohol, food, their bodies, and much more. How to Be Your Own Hero guides teens to make decisions that will improve their self-esteem and to move them toward their success. In building self-esteem, teens will find inner strength and resilience - and the greatness that they all have inside of them. How to Be Your Own Hero is a toolkit for building Self-Esteem. It is written for Teens, but is also helpful for the parents and educators who love them.
Author: Derek Hiemforth
Publisher:
ISBN: 9781583661451
Category :
Languages : en
Pages : 242
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Book Description
The ultimate super roleplaying game returns to reclaim its crown in Champions Complete! All the legendary flexibility and power of the renowned HERO System 6th Edition rules engine, plus all the superhero goodness Champions has been famous for over 30 years, now in one pulse-pounding, senses -shattering, heroic handbook of superpowered action! At 240 pages, Champions Complete includes everything superhero gamers need, and nothing they don't. New players will love the unmatched freedom of Champions that allows them to create and play exactly the hero they imagine. Longtime fans will appreciate the tight, concise new approach, presenting the full game system in a fraction of its former length. CREATE and play the hero that you want. AN excellent purchase for first time players and handy companion for long time players. THE Hero System you know and love, in a condensed and easy to use format. INCLUDES everything a gamemaster needs to create anything from a single session to an extended campaign. Note: This product (Champions Complete/HERO2000) is a stand-alone, moderately priced book for playing Champions: arguably the most popular and longest-running superhero game in roleplaying history. It contains all of the rules necessary to play Champions: The Super Roleplaying Game, with no other book required.
