Author:
Publisher: Academic Press
ISBN: 0123877253
Category : Business & Economics
Languages : en
Pages : 625
Book Description
This comprehensive examination of short selling, which is a bet on stocks declining in value, explores the ways that this strategy drives financial markets. Its focus on short selling by region, its consideration of the history and regulations of short selling, and its mixture of industry and academic perspectives clarify the uses of short selling and dispel notions of its destructive implications. With contributions from around the world, this volume sheds new light on the ways short selling uncovers market forces and can yield profitable trades. - Combines academic and professional research on short selling in all major financial markets - Emphasizes details about strategies, implementations, regulation, and tax advantages - Chapters provide summaries for readers who want up-to-date maps of subject landscapes
Handbook of Short Selling
Author:
Publisher: Academic Press
ISBN: 0123877253
Category : Business & Economics
Languages : en
Pages : 625
Book Description
This comprehensive examination of short selling, which is a bet on stocks declining in value, explores the ways that this strategy drives financial markets. Its focus on short selling by region, its consideration of the history and regulations of short selling, and its mixture of industry and academic perspectives clarify the uses of short selling and dispel notions of its destructive implications. With contributions from around the world, this volume sheds new light on the ways short selling uncovers market forces and can yield profitable trades. - Combines academic and professional research on short selling in all major financial markets - Emphasizes details about strategies, implementations, regulation, and tax advantages - Chapters provide summaries for readers who want up-to-date maps of subject landscapes
Publisher: Academic Press
ISBN: 0123877253
Category : Business & Economics
Languages : en
Pages : 625
Book Description
This comprehensive examination of short selling, which is a bet on stocks declining in value, explores the ways that this strategy drives financial markets. Its focus on short selling by region, its consideration of the history and regulations of short selling, and its mixture of industry and academic perspectives clarify the uses of short selling and dispel notions of its destructive implications. With contributions from around the world, this volume sheds new light on the ways short selling uncovers market forces and can yield profitable trades. - Combines academic and professional research on short selling in all major financial markets - Emphasizes details about strategies, implementations, regulation, and tax advantages - Chapters provide summaries for readers who want up-to-date maps of subject landscapes
The Oxford Handbook of Strategic Sales and Sales Management
Author: David W. Cravens
Publisher: OUP Oxford
ISBN: 0191641758
Category : Business & Economics
Languages : en
Pages : 632
Book Description
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires a strategic sales response, and not just a tactical one. The positioning of sales within the organisation, the sales function and sales management are all discussed. The Handbook is not a general sales management text about managing a sales force, but will fill a gap in the existing literature through consolidating the current academic research in the sales area. The Handbook is structured around four key topics. The first section explores the strategic positioning of the sales function within the modern organisation. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights how sales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organisation. The Handbook will provide a comprehensive introduction to the latest research in sales management, and is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
Publisher: OUP Oxford
ISBN: 0191641758
Category : Business & Economics
Languages : en
Pages : 632
Book Description
The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship marketing. Escalating sales and selling costs require organisations to be more focused on results and highlight the shifting of resources from marketing to sales. Further the growth in customer power now requires a strategic sales response, and not just a tactical one. The positioning of sales within the organisation, the sales function and sales management are all discussed. The Handbook is not a general sales management text about managing a sales force, but will fill a gap in the existing literature through consolidating the current academic research in the sales area. The Handbook is structured around four key topics. The first section explores the strategic positioning of the sales function within the modern organisation. The second considers sales management and recent developments. The third section examines the sales relationship with the customer and highlights how sales is responding to the modern environment. Finally, the fourth section reviews the internal composition of sales within the organisation. The Handbook will provide a comprehensive introduction to the latest research in sales management, and is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.
Ziglar on Selling
Author: Zig Ziglar
Publisher: HarperCollins Leadership
ISBN: 1418514101
Category : Business & Economics
Languages : en
Pages : 389
Book Description
Want to be on top in your sales career? How do you succeed in the profession of selling?while also maintaining your sanity, avoiding ulcers and heart attacks, continuing in a good relationship with your spouse and children, meeting your financial obligations, and preparing for those "golden years,"?and still have a moment you can call your own? Zig Ziglar shows you how, sharing information, direction, inspiration, laughter, and tears that will help you make the necessary choices for a balanced life?personal and professional. Selling is a magnificently rewarding and exciting profession. It is, however, more than a career. It is a way of life?constantly changing and always demanding your best. In Ziglar on Selling, you'll discover the kind of person you are is the most essential facet in building a successful professional sales career. You've got to be before you can do. "I will see you at the top?in the world of selling."?Zig Ziglar
Publisher: HarperCollins Leadership
ISBN: 1418514101
Category : Business & Economics
Languages : en
Pages : 389
Book Description
Want to be on top in your sales career? How do you succeed in the profession of selling?while also maintaining your sanity, avoiding ulcers and heart attacks, continuing in a good relationship with your spouse and children, meeting your financial obligations, and preparing for those "golden years,"?and still have a moment you can call your own? Zig Ziglar shows you how, sharing information, direction, inspiration, laughter, and tears that will help you make the necessary choices for a balanced life?personal and professional. Selling is a magnificently rewarding and exciting profession. It is, however, more than a career. It is a way of life?constantly changing and always demanding your best. In Ziglar on Selling, you'll discover the kind of person you are is the most essential facet in building a successful professional sales career. You've got to be before you can do. "I will see you at the top?in the world of selling."?Zig Ziglar
Mastering Technical Sales: The Sales Engineer’s Handbook, Third Edition
Author: John Care
Publisher: Artech House
ISBN: 1608077446
Category : Business & Economics
Languages : en
Pages : 407
Book Description
Every high-tech sales team today has technical pros on board to “explain how things work,” and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background—all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt.
Publisher: Artech House
ISBN: 1608077446
Category : Business & Economics
Languages : en
Pages : 407
Book Description
Every high-tech sales team today has technical pros on board to “explain how things work,” and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background—all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt.
The Complete Independent Movie Marketing Handbook
Author: Mark Steven Bosko
Publisher:
ISBN: 9780941188760
Category : Business & Economics
Languages : en
Pages : 404
Book Description
This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.
Publisher:
ISBN: 9780941188760
Category : Business & Economics
Languages : en
Pages : 404
Book Description
This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
Author: Neil Rackham
Publisher: McGraw Hill Professional
ISBN: 0071368825
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes: Individual diagnostic exercises Illustrative case studies from leading companies Practical planning suggestions Provocative questionnaires Practice sessions to prepare you for dealing with challenging selling situations Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.
Publisher: McGraw Hill Professional
ISBN: 0071368825
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Put into practice today's winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes: Individual diagnostic exercises Illustrative case studies from leading companies Practical planning suggestions Provocative questionnaires Practice sessions to prepare you for dealing with challenging selling situations Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.
Founding Sales
Author: Peter R Kazanjy
Publisher:
ISBN: 9781734505115
Category : Business & Economics
Languages : en
Pages : 428
Book Description
This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically founders who are leading organizations that have a B2B, direct sales model that involves sales professionals engaging in verbal, commercial conversations with buyers. Moreover, many examples in this book will be targeted specifically to the realm of B2B SAAS software, and specifically as regards new, potentially innovative or disruptive offerings that are being brought to market for the first time. In short, direct sales of the sort a B2B SAAS software startup would engage in. With that said, if you are looking to be a first time salesperson, transitioning in from another type of role, or fresh out of school, in an organization that meets those characteristics above, you will get value out of this book. Similarly, if you are a first time sales manager, either of the founder type, or a sales individual contributor who is transitioning into that role, again, in an organization who meets the criteria above, you will also get value from this book.
Publisher:
ISBN: 9781734505115
Category : Business & Economics
Languages : en
Pages : 428
Book Description
This book is specifically targeted for founders who find themselves at the point where they need to transition into a selling role. Specifically founders who are leading organizations that have a B2B, direct sales model that involves sales professionals engaging in verbal, commercial conversations with buyers. Moreover, many examples in this book will be targeted specifically to the realm of B2B SAAS software, and specifically as regards new, potentially innovative or disruptive offerings that are being brought to market for the first time. In short, direct sales of the sort a B2B SAAS software startup would engage in. With that said, if you are looking to be a first time salesperson, transitioning in from another type of role, or fresh out of school, in an organization that meets those characteristics above, you will get value out of this book. Similarly, if you are a first time sales manager, either of the founder type, or a sales individual contributor who is transitioning into that role, again, in an organization who meets the criteria above, you will also get value from this book.
The Exit Strategy Handbook
Author: Jerry L. Mills
Publisher:
ISBN: 9780988693272
Category :
Languages : en
Pages :
Book Description
This book is for owners of closely-held companies who want to sell their businesses in the next few years. They represent only about 8% of the population in the United States, yet they employ between 60% and 70% of all USA employees.
Publisher:
ISBN: 9780988693272
Category :
Languages : en
Pages :
Book Description
This book is for owners of closely-held companies who want to sell their businesses in the next few years. They represent only about 8% of the population in the United States, yet they employ between 60% and 70% of all USA employees.
Online Marketing Handbook
Author: Daniel S. Janal
Publisher: International Thomson Publishing Services
ISBN:
Category : Business & Economics
Languages : en
Pages : 452
Book Description
This new edition provides the most complete and detailed set of practical strategies and step-by-step instructions for online publicity, advertising and sales ever published
Publisher: International Thomson Publishing Services
ISBN:
Category : Business & Economics
Languages : en
Pages : 452
Book Description
This new edition provides the most complete and detailed set of practical strategies and step-by-step instructions for online publicity, advertising and sales ever published
A Salesman's Guide to More Effective Selling
Author: Homer B. Smith
Publisher:
ISBN:
Category : Selling
Languages : en
Pages : 0
Book Description
Publisher:
ISBN:
Category : Selling
Languages : en
Pages : 0
Book Description