The Handbook for Focus Group Research PDF Download
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Author: Thomas L Greenbaum
Publisher: SAGE
ISBN: 9780761912538
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Author: Thomas L Greenbaum
Publisher: SAGE
ISBN: 9780761912538
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
As one of the most popular tools for gathering information in today's marketplace focus groups require understanding of purpose and good grounding in the technique to be effective. In The Handbook for Focus Group Research, Second Edition Tom Greenbaum provides the latest information on conducting effective focus groups.
Author: Holly Edmunds
Publisher: McGraw Hill Professional
ISBN: 0071394532
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
The Focus Group Research Handbook is a comprehensive guide to contracting with a market research vendor to create a customized focus group study for your business or organization. Author Holly Edmunds thoroughly explains and simplifies the methodology of focus group studies, and comprehensively outlines the steps you'll need to follow to implement and then analyze focus group research. From designing research vendor questionnaires, to selecting an effective moderator, from analyzing results to turning those results into workplace gains, this book will provide you with all the tools and tips you'll need to simplify the focus group process.
Author: Dydia DeLyser
Publisher: SAGE
ISBN: 1446206564
Category : Reference
Languages : en
Pages : 449
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Book Description
Exploring the dynamic growth, change, and complexity of qualitative research in human geography, The SAGE Handbook of Qualitative Geography brings together leading scholars in the field to examine its history, assess the current state of the art, and project future directions. "In its comprehensive coverage, accessible text, and range of illustrative studies, past and present, the Handbook has established an impressive new standard in presenting qualitative methods to geographers." - David Ley, University of British Columbia Moving beyond textbook rehearsals of standard issues, the Handbook shows how empirical details of qualitative research can be linked to the broader social, theoretical, political, and policy concerns of qualitative geographers and the communities within which they work. The book is organized into three sections: Part I: Openings engages the history of qualitative geography, and details the ways that research, and the researcher′s place within it, are conceptualized within broader academic, political, and social currents. Part II: Encounters and Collaborations describes the different strategies of inquiry that qualitative geographers use, and the tools and techniques that address the challenges that arise in the research process. Part III: Making Sense explores the issues and processes of interpretation, and the ways researchers communicate their results. Retrospective as well as prospective in its approach, this is geography′s first peer-to-peer engagement with qualitative research detailing how to conceive, carry out and communicate qualitative research in the twenty-first century. Suitable for postgraduate students, academics, and practitioners alike, this is the methods resource for researchers in human geography.
Author: Jennifer Cyr
Publisher: Cambridge University Press
ISBN: 1107189160
Category : Political Science
Languages : en
Pages : 145
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Book Description
In highlighting the unique features of focus groups, Cyr explains how they can help social science researchers effectively answer certain research questions.
Author: Thomas L. Greenbaum
Publisher: Jossey-Bass
ISBN: 9780669248227
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
Author: Ivy Bourgeault
Publisher: SAGE
ISBN: 1446248461
Category : Social Science
Languages : en
Pages : 788
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Book Description
The Sage Handbook of Qualitative Methods in Health Research is a comprehensive and authoritative source on qualitative research methods. The Handbook compiles accessible yet vigorous academic contributions by respected academics from the fast-growing field of qualitative methods in health research and consists of: - A series of case studies in the ways in which qualitative methods have contributed to the development of thinking in fields relevant to policy and practice in health care. - A section examining the main theoretical sources drawn on by qualitative researchers. - A section on specific techniques for the collection of data. - A section exploring issues relevant to the strategic place of qualitative research in health care environments. The Sage Handbook of Qualitative Methods in Health Research is an invaluable source of reference for all students, researchers and practitioners with a background in the health professions or health sciences.
Author: Richard A. Krueger
Publisher: SAGE
ISBN: 9780761920717
Category : Medical
Languages : en
Pages : 238
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Book Description
`I read this book in a single sitting. It is written in an enthusiastic, helpful and clear style that held my attention, and made me want to read what came next. I shall read it again in a single sitting - probably more than once. For it offers common-sense advice about planning and running focus groups which I will want to revisit′ - British Journal of Education Technology The Third Edition of the `standard′ for learning how to conduct a focus group contains: a new chapter comparing and contrasting market research, academic, nonprofit and participatory approaches to focus group research; expanded descriptions on how to plan focus group studies and do the analysis, including step-by-step procedures; examples of questions that ask participants to do more than just discuss, and suggestions on how to answer questions about your focus group research.
Author: Susan A. Wheelan
Publisher: SAGE Publications
ISBN: 1452261865
Category : Business & Economics
Languages : en
Pages : 609
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Book Description
Check out sample chapters by clicking on "additional materials" on the left. The Handbook of Group Research and Practice emphasizes the connections among basic research and theory, applied research, and group practice to demonstrate how theory and research translate into methods for working with groups. It is an excellent resource for students, academics, and practitioners in the fields of psychotherapy, psychology, sociology, management, communications, social work, education, and science and technology Key Features: Offers a multidisciplinary and international perspective from international contributors Provides a historical overview of the development of research and group practice Identifies contemporary issues with an emphasis on the research agenda in the field Describes seven different theoretical perspectives on how groups function Addresses both traditional and new methods of studying group research Advances current efforts to increase the understanding of how groups are employed and operate to solve pressing social and individual problems The Handbook of Group Research and Practice is a unique interdisciplinary resource written by world-renowned researchers and practitioners who work with teams and groups in a variety of settings. As a result, this Handbook provides students, academics, and practitioners with the most comprehensive understanding about the latest findings and issues in group research and practice to date! Talk to the author! www.gdqassoc.com
Author: David L. Morgan
Publisher: SAGE
ISBN: 9780761908197
Category : Medical
Languages : en
Pages : 130
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Book Description
Volume 3 of this series describes a practical process for identifying powerful themes, & offers a clear strategy for translating these themes into questions. It also makes the process of developing good questions a practical proposition.
Author: David L. Morgan
Publisher: SAGE
ISBN: 9780761903437
Category : Medical
Languages : en
Pages : 92
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Book Description
The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines. Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.
