Author: Michael Luca
Publisher: MIT Press
ISBN: 0262542277
Category : Business & Economics
Languages : en
Pages : 229
Book Description
How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”
The Power of Experiments
Author: Michael Luca
Publisher: MIT Press
ISBN: 0262542277
Category : Business & Economics
Languages : en
Pages : 229
Book Description
How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”
Publisher: MIT Press
ISBN: 0262542277
Category : Business & Economics
Languages : en
Pages : 229
Book Description
How tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioral economics Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomized controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world. Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”
Group Experiment and Other Writings
Author: Friedrich Pollock
Publisher: Harvard University Press
ISBN: 0674048466
Category : History
Languages : en
Pages : 269
Book Description
During the occupation of West Germany after the Second World War, the American authorities commissioned polls to assess the values and opinions of ordinary Germans. They concluded that the fascist attitudes of the Nazi era had weakened to a large degree. The author and his colleagues, who returned in 1949 from the United States, were skeptical. In their view, public opinion is not simply an aggregate of individually held opinions, but is fundamentally a public concept, formed through interaction in conversations and with prevailing attitudes and ideas "in the air." In this book, they published their findings on their group discussion experiments that delved deeper into the process of opinion formation.
Publisher: Harvard University Press
ISBN: 0674048466
Category : History
Languages : en
Pages : 269
Book Description
During the occupation of West Germany after the Second World War, the American authorities commissioned polls to assess the values and opinions of ordinary Germans. They concluded that the fascist attitudes of the Nazi era had weakened to a large degree. The author and his colleagues, who returned in 1949 from the United States, were skeptical. In their view, public opinion is not simply an aggregate of individually held opinions, but is fundamentally a public concept, formed through interaction in conversations and with prevailing attitudes and ideas "in the air." In this book, they published their findings on their group discussion experiments that delved deeper into the process of opinion formation.
The Warlow Experiment
Author: Alix Nathan
Publisher: Anchor
ISBN: 1984897802
Category : Fiction
Languages : en
Pages : 274
Book Description
Named one of the best books of 2019 by the Daily Mail, The Sunday Times (London), and the BBC An utterly transporting and original historical novel about an eighteenth-century experiment in personal isolation that yields unexpected--and deeply, shatteringly human--results. "The best kind of historical fiction. Alix Nathan is an original, with a virtuoso touch." --Hilary Mantel Herbert Powyss lives in an estate in the Welsh Marches, with enough time and income to pursue a gentleman's fashionable investigations and experiments in botany. But he longs to make his mark in the field of science--something consequential enough to present to the Royal Society in London. He hits on a radical experiment in isolation: For seven years a subject will inhabit three rooms in the basement of the manor house, fitted out with rugs, books, paintings, and even a chamber organ. Meals will arrive thrice daily via a dumbwaiter. The solitude will be totally unrelieved by any social contact whatsoever; the subject will keep a diary of his daily thoughts and actions. The pay: fifty pounds per annum, for life. Only one man is desperate to apply for the job: John Warlow, a semi-literate laborer with a wife and six children to provide for. The experiment, a classic Enlightenment exercise gone more than a little mad, will have unforeseen consequences for all included.
Publisher: Anchor
ISBN: 1984897802
Category : Fiction
Languages : en
Pages : 274
Book Description
Named one of the best books of 2019 by the Daily Mail, The Sunday Times (London), and the BBC An utterly transporting and original historical novel about an eighteenth-century experiment in personal isolation that yields unexpected--and deeply, shatteringly human--results. "The best kind of historical fiction. Alix Nathan is an original, with a virtuoso touch." --Hilary Mantel Herbert Powyss lives in an estate in the Welsh Marches, with enough time and income to pursue a gentleman's fashionable investigations and experiments in botany. But he longs to make his mark in the field of science--something consequential enough to present to the Royal Society in London. He hits on a radical experiment in isolation: For seven years a subject will inhabit three rooms in the basement of the manor house, fitted out with rugs, books, paintings, and even a chamber organ. Meals will arrive thrice daily via a dumbwaiter. The solitude will be totally unrelieved by any social contact whatsoever; the subject will keep a diary of his daily thoughts and actions. The pay: fifty pounds per annum, for life. Only one man is desperate to apply for the job: John Warlow, a semi-literate laborer with a wife and six children to provide for. The experiment, a classic Enlightenment exercise gone more than a little mad, will have unforeseen consequences for all included.
Learning and Intelligent Optimization
Author: Carlos A. Coello-Coello
Publisher: Springer Science & Business Media
ISBN: 3642255655
Category : Computers
Languages : en
Pages : 652
Book Description
This book constitutes the thoroughly refereed post-conference proceedings of the 5th International Conference on Learning and Intelligent Optimization, LION 5, held in Rome, Italy, in January 2011. The 32 revised regular and 3 revised short papers were carefully reviewed and selected from a total of 99 submissions. In addition to the contributions to the general track there are 11 full papers and 3 short papers presented at the following four special sessions; IMON: Intelligent Multiobjective OptimizatioN, LION-PP: Performance Prediction Self* EAs: Self-tuning, self-configuring and self-generating evolutionary algorithms LION-SWAP: Software and Applications.
Publisher: Springer Science & Business Media
ISBN: 3642255655
Category : Computers
Languages : en
Pages : 652
Book Description
This book constitutes the thoroughly refereed post-conference proceedings of the 5th International Conference on Learning and Intelligent Optimization, LION 5, held in Rome, Italy, in January 2011. The 32 revised regular and 3 revised short papers were carefully reviewed and selected from a total of 99 submissions. In addition to the contributions to the general track there are 11 full papers and 3 short papers presented at the following four special sessions; IMON: Intelligent Multiobjective OptimizatioN, LION-PP: Performance Prediction Self* EAs: Self-tuning, self-configuring and self-generating evolutionary algorithms LION-SWAP: Software and Applications.
Love and Other Thought Experiments
Author: Sophie Ward
Publisher: Vintage
ISBN: 0593314301
Category : Fiction
Languages : en
Pages : 273
Book Description
This impressive debut novel, longlisted for the 2020 Booker Prize, takes its premise and inspiration from ten of the best-known thought experiments in philosophy—the what-ifs of philosophical investigation—and uses them to talk about love in a wholly unique way. Married couple Rachel and Eliza are considering having a child. Rachel wants one desperately, and Eliza thinks she does, too, but she can't quite seem to wrap her head around the idea. When Rachel wakes up screaming one night and tells Eliza that an ant has crawled into her eye and is stuck there, Eliza initially sees it as a cry for attention. But Rachel is adamant. She knows it sounds crazy—but she also knows it's true. As a scientist, Eliza is skeptical. Suddenly their entire relationship is called into question. What follows is a uniquely imaginative sequence of ten interconnecting episodes—each from a different character's perspective—inspired by some of the best-known thought experiments in philosophy. Together they form a sparkling philosophical tale of love lost and found across the universe.
Publisher: Vintage
ISBN: 0593314301
Category : Fiction
Languages : en
Pages : 273
Book Description
This impressive debut novel, longlisted for the 2020 Booker Prize, takes its premise and inspiration from ten of the best-known thought experiments in philosophy—the what-ifs of philosophical investigation—and uses them to talk about love in a wholly unique way. Married couple Rachel and Eliza are considering having a child. Rachel wants one desperately, and Eliza thinks she does, too, but she can't quite seem to wrap her head around the idea. When Rachel wakes up screaming one night and tells Eliza that an ant has crawled into her eye and is stuck there, Eliza initially sees it as a cry for attention. But Rachel is adamant. She knows it sounds crazy—but she also knows it's true. As a scientist, Eliza is skeptical. Suddenly their entire relationship is called into question. What follows is a uniquely imaginative sequence of ten interconnecting episodes—each from a different character's perspective—inspired by some of the best-known thought experiments in philosophy. Together they form a sparkling philosophical tale of love lost and found across the universe.
The Scientific Correspondence of H.A. Lorentz
Author: A.J. Kox
Publisher: Springer Science & Business Media
ISBN: 038777940X
Category : Mathematics
Languages : en
Pages : 780
Book Description
This volume presents a selection of 434 letters from and to the Dutch physicist and Nobel Prize winner Hendrik Antoon Lorentz (1853–1928), covering the period from 1883 until a few months before his death in February 1928. The sheer size of the available correspondence (approximately 6000 letters from and to Lorentz) preclude a full publication. The letters included in this volume have been selected according to various criteria, the most important of which is scientific importance. A second criterion has been the availability of letters both from and to Lorentz, so that the reader can follow the exchange between Lorentz and his correspondent. Within such correspondences a few unimportant items, dealing with routine administrative or organizational matters, have been omitted. An exception to the scientific criterion is the exchange of letters between Lorentz and Albert Einstein, Max Planck, Woldemar Voigt, and Wilhelm Wien during World War I: these letters have been included because they shed important light on the disruption of the scientific relations during the war and on the political views of these correspondents as well as of Lorentz. similar reasons the letters exchanged with Einstein and Planck on post-war political issues have been included. Biographical sketch Hendrik Antoon Lorentz was born on July 18, 1853 in the Dutch town of Arnhem. He was the son of a relatively well-to-do owner of a nursery.
Publisher: Springer Science & Business Media
ISBN: 038777940X
Category : Mathematics
Languages : en
Pages : 780
Book Description
This volume presents a selection of 434 letters from and to the Dutch physicist and Nobel Prize winner Hendrik Antoon Lorentz (1853–1928), covering the period from 1883 until a few months before his death in February 1928. The sheer size of the available correspondence (approximately 6000 letters from and to Lorentz) preclude a full publication. The letters included in this volume have been selected according to various criteria, the most important of which is scientific importance. A second criterion has been the availability of letters both from and to Lorentz, so that the reader can follow the exchange between Lorentz and his correspondent. Within such correspondences a few unimportant items, dealing with routine administrative or organizational matters, have been omitted. An exception to the scientific criterion is the exchange of letters between Lorentz and Albert Einstein, Max Planck, Woldemar Voigt, and Wilhelm Wien during World War I: these letters have been included because they shed important light on the disruption of the scientific relations during the war and on the political views of these correspondents as well as of Lorentz. similar reasons the letters exchanged with Einstein and Planck on post-war political issues have been included. Biographical sketch Hendrik Antoon Lorentz was born on July 18, 1853 in the Dutch town of Arnhem. He was the son of a relatively well-to-do owner of a nursery.
The psychology of reasoning, based on experimental researches in
Author: Alfred Binet
Publisher:
ISBN:
Category :
Languages : en
Pages : 212
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 212
Book Description
The Psychology of Reasoning, Based on Experimental Researches in Hypnotism
Author: Alfred Binet
Publisher:
ISBN:
Category : Hypnotism
Languages : en
Pages : 212
Book Description
Publisher:
ISBN:
Category : Hypnotism
Languages : en
Pages : 212
Book Description
Love and Other Thought Experiments
Author: Sophie Ward
Publisher: Vintage
ISBN: 059331431X
Category : Fiction
Languages : en
Pages : 273
Book Description
This impressive debut novel, longlisted for the 2020 Booker Prize, takes its premise and inspiration from ten of the best-known thought experiments in philosophy—the what-ifs of philosophical investigation—and uses them to talk about love in a wholly unique way. Married couple Rachel and Eliza are considering having a child. Rachel wants one desperately, and Eliza thinks she does, too, but she can't quite seem to wrap her head around the idea. When Rachel wakes up screaming one night and tells Eliza that an ant has crawled into her eye and is stuck there, Eliza initially sees it as a cry for attention. But Rachel is adamant. She knows it sounds crazy—but she also knows it's true. As a scientist, Eliza is skeptical. Suddenly their entire relationship is called into question. What follows is a uniquely imaginative sequence of ten interconnecting episodes—each from a different character's perspective—inspired by some of the best-known thought experiments in philosophy. Together they form a sparkling philosophical tale of love lost and found across the universe.
Publisher: Vintage
ISBN: 059331431X
Category : Fiction
Languages : en
Pages : 273
Book Description
This impressive debut novel, longlisted for the 2020 Booker Prize, takes its premise and inspiration from ten of the best-known thought experiments in philosophy—the what-ifs of philosophical investigation—and uses them to talk about love in a wholly unique way. Married couple Rachel and Eliza are considering having a child. Rachel wants one desperately, and Eliza thinks she does, too, but she can't quite seem to wrap her head around the idea. When Rachel wakes up screaming one night and tells Eliza that an ant has crawled into her eye and is stuck there, Eliza initially sees it as a cry for attention. But Rachel is adamant. She knows it sounds crazy—but she also knows it's true. As a scientist, Eliza is skeptical. Suddenly their entire relationship is called into question. What follows is a uniquely imaginative sequence of ten interconnecting episodes—each from a different character's perspective—inspired by some of the best-known thought experiments in philosophy. Together they form a sparkling philosophical tale of love lost and found across the universe.
Trustworthy Online Controlled Experiments
Author: Ron Kohavi
Publisher: Cambridge University Press
ISBN: 1108590098
Category : Computers
Languages : en
Pages : 291
Book Description
Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.
Publisher: Cambridge University Press
ISBN: 1108590098
Category : Computers
Languages : en
Pages : 291
Book Description
Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.