Author: Joel Makower
Publisher: Penguin Group USA
ISBN: 9780140147759
Category : Nature
Languages : en
Pages : 187

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Book Description
Rates and recommends more than one thousand products and their manufacturers for quality and environmental impact

Author: John Elkington
Publisher: Orion
ISBN: 9780575045828
Category : Consumer education
Languages : en
Pages : 371

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Book Description

Author: John F Wasik
Publisher: Grand Central Publishing
ISBN: 0446568368
Category : Cooking
Languages : en
Pages : 348

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Book Description
A guide for the earth-conscious consumer shows shoppers which products come in packages made from recycled materials, which companies help the environment and which hurt it, how to decode confusing environmental claims on labels, and more.

Author: John Elkington
Publisher:
ISBN: 9780147787071
Category :
Languages : en
Pages :

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Book Description

Author: John Elkington
Publisher:
ISBN: 9780147787422
Category :
Languages : en
Pages :

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Author: John Elkington
Publisher:
ISBN: 9780147787088
Category :
Languages : en
Pages :

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Book Description

Author: Julia Hailes
Publisher:
ISBN: 9780743295307
Category : Conservation of natural resources
Languages : en
Pages : 0

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Book Description
Green consumerism is on the rise, but many of us are confused by an avalance of information. This text addresses all the questions the general consumer is asking, giving advice on a wide range of issues, explaining which products, brands and companies are getting it right, and which ones are getting it wrong.

Author: Alma T. Mintu-Wimsatt
Publisher: Psychology Press
ISBN: 9781560248293
Category : Business & Economics
Languages : en
Pages : 106

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Book Description
The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies. Green Marketing in a Unified Europe gives marketing professionals insight into the opportunities available to competitively position themselves in the green environment, providing some companies with a much-needed strategic boost.Addressing the issue of green marketing at empirical and conceptual levels, contributors to Green Marketing in a Unified Europe give readers examples of how green marketing can be effectively integrated into international marketing. Chapters reveal green marketing's repercussions on the corporate world, on governments and governmental agencies, and on societies. Marketing professionals learn the specifics of: European green marketing strategies the practice of sustainable development in Europe eco-friendly companies and their practices consumer green environmentalism European public policy and the green environmentThese chapters represent a compilation of current research on green marketing and the European and/or international communities. This information provides marketing professionals and government policymakers with a good research base for developing effective green marketing policies, rules, and regulations in their own countries and companies. Readers learn of opportunities for businesses to competitively position themselves through an environment-friendly philosophy or through a stronger pro-environment stance.Marketing professionals, academics interested in public policy and green/environmental marketing, multinational companies, and practitioners hoping to jump on the "green" bandwagon will find Green Marketing in a Unified Europe an invaluable guide to learning how sustainable development affects policy-making in the European Union. They can then see how green marketing consequently impacts upon their own practices in Europe and in other regions with green marketing policies.

Author: John Elkington
Publisher: Penguin Group
ISBN:
Category : Nature
Languages : en
Pages : 356

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Book Description
It's a deadly mistake to think that consumption is the answer to consumption, but for those who aren't ready to switch from surplus to sustenance this is an appealing guide to the environmentally safer but no less attractive consumer products. (RC) Annotation copyrighted by Book News, Inc., Portland, OR

Author: John Elkington
Publisher:
ISBN: 9785750417735
Category : Consumer education
Languages : en
Pages : 342

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Book Description