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Author: Magali A. Delmas
Publisher: Stanford University Press
ISBN: 1503606422
Category : Business & Economics
Languages : en
Pages : 284
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Book Description
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.
Author: Magali A. Delmas
Publisher: Stanford University Press
ISBN: 1503606422
Category : Business & Economics
Languages : en
Pages : 284
Get Book
Book Description
The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package—a "green bundle" that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.
Author: Heather White
Publisher: Harper Horizon
ISBN: 078529130X
Category : Nature
Languages : en
Pages : 304
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Book Description
Your non-overwhelming, down-to-earth guide for daily climate action…personalized to your unique strengths. The climate crisis is the biggest challenge of our time. But the urgency of a warming world creates anxiety and can sometimes cause us to throw our hands in the air and think, How can I possibly make a difference? Heather White—known as "the Brené Brown of the environmental movement"—will show you how to contribute to the green lifestyle movement through self-discovery and joy. Your personality, interests, and strengths give you a unique role to play in the climate movement. Are you the Influencer? the Beacon? the Spark? the Sage? Once you identify your Service Superpower Profile, it's time to dive into the action and track your progress. One Green Thing is this generation's definitive climate action handbook. In it you'll: Learn your unique strengths of climate service and how to focus those strengths into specific actions. Log the mental health benefits and measure your progress. Reflect on your journey and your "why" for taking action with exercises and journal prompts. Commit to being an awesome ancestor for future loved ones as you inspire your family, friends, and community to work toward a regenerative, sustainable world. Embark on the journey and find your ONE GREEN THING—your personal action that will contribute to climate healing, ease your eco-anxiety, and create a sense of hope—without becoming overwhelmed.
Author: Diana Orgain
Publisher: Penguin
ISBN: 1101108630
Category : Fiction
Languages : en
Pages : 281
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Book Description
"Cigars all around"( LOUISE URE, SHAMUS AWARD-WINNING AUTHOR) for the new Maternal Instincts mystery series. First-time mom Kate Connelly is bringing up baby- and bringing down a killer. Kate Connelly may have found the perfect work-from-home Mommy job: private investigator. After all, the hours are flexible, she can bring the baby along on stake-outs, and if you're going to be up all night anyway, you might as well solve some crimes. But when a body is pulled from San Francisco Bay that may be her brother-in-law, Kate must crack the case faster than you can say "diaper rash" in order to keep her family together.
Author: Paul Robbins
Publisher: SAGE Publications, Incorporated
ISBN: 9781412962735
Category : Reference
Languages : en
Pages : 0
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Book Description
Sustainability and 'going green' is an issue of vital concern in today's world. It's a high-interest topic that students often are given paper assignments to write about, whether it be in the area of politics and energy, carbon footprints, environmental advocacy and activism, consumerism and green business, extinctions and the health of biological ecosystems, or public health and the environment. From environmental studies to sociology to business to group dynamics and social psychology to political science and public policy, it cuts across disciplines and is a matter of urgent practical - not just scholarly - concern. The series explores all these topics and more in a 12-volume reference series of nearly 1,700 entries available in both print and electronic formats.
Author: David Fleming
Publisher: Chelsea Green Publishing
ISBN: 1603586482
Category : BUSINESS & ECONOMICS
Languages : en
Pages : 658
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Book Description
Lean Logic is David Fleming's masterpiece, the product of more than thirty years' work and a testament to the creative brilliance of one of Britain's most important intellectuals. A dictionary unlike any other, it leads readers through Fleming's stimulating exploration of fields as diverse as culture, history, science, art, logic, ethics, myth, economics, and anthropology, being made up of four hundred and four engaging essay-entries covering topics such as Boredom, Community, Debt, Growth, Harmless Lunatics, Land, Lean Thinking, Nanotechnology, Play, Religion, Spirit, Trust, and Utopia. The threads running through every entry are Fleming's deft and original analysis of how our present market-based economy is destroying the very foundations--ecological, economic, and cultural-- on which it depends, and his core focus: a compelling, grounded vision for a cohesive society that might weather the consequences. A society that provides a satisfying, culturally-rich context for lives well lived, in an economy not reliant on the impossible promise of eternal economic growth. A society worth living in. Worth fighting for. Worth contributing to. The beauty of the dictionary format is that it allows Fleming to draw connections without detracting from his in-depth exploration of each topic. Each entry carries intriguing links to other entries, inviting the enchanted reader to break free of the imposed order of a conventional book, starting where she will and following the links in the order of her choosing. In combination with Fleming's refreshing writing style and good-natured humor, it also creates a book perfectly suited to dipping in and out. The decades Fleming spent honing his life's work are evident in the lightness and mastery with which Lean Logic draws on an incredible wealth of cultural and historical learning--from Whitman to Whitefield, Dickens to Daly, Kropotkin to Kafka, Keats to Kuhn, Oakeshott to Ostrom, Jung to Jensen, Machiavelli to Mumford, Mauss to Mandelbrot, Leopold to Lakatos, Polanyi to Putnam, Nietzsche to Næss, Keynes to Kumar, Scruton to Shiva, Thoreau to Toynbee, Rabelais to Rogers, Shakespeare to Schumacher, Locke to Lovelock, Homer to Homer-Dixon--in demonstrating that many of the principles it commends have a track-record of success long pre-dating our current society. Fleming acknowledges, with honesty, the challenges ahead, but rather than inducing despair, Lean Logic is rare in its ability to inspire optimism in the creativity and intelligence of humans to nurse our ecology back to health; to rediscover the importance of place and play, of reciprocity and resilience, and of community and culture. ------ Recognizing that Lean Logic's sheer size and unusual structure could be daunting, Fleming's long-time collaborator Shaun Chamberlin has also selected and edited one of the potential pathways through the dictionary to create a second, stand-alone volume, Surviving the Future: Culture, Carnival and Capital in the Aftermath of the Market Economy. The content, rare insights, and uniquely enjoyable writing style remain Fleming's, but presented at a more accessible paperback-length and in conventional read-it-front-to-back format.
Author: Foxfire Fund, Inc.
Publisher: Anchor
ISBN: 0385073534
Category : Crafts & Hobbies
Languages : en
Pages : 386
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Book Description
First published in 1972, The Foxfire Book was a surprise bestseller that brought Appalachia's philosophy of simple living to hundreds of thousands of readers. Whether you wanted to hunt game, bake the old-fashioned way, or learn the art of successful moonshining, The Foxfire Museum and Heritage Center had a contact who could teach you how with clear, step-by-step instructions. This classic debut volume of the acclaimed series covers a diverse array of crafts and practical skills, including log cabin building, hog dressing, basketmaking, cooking, fencemaking, crop planting, hunting, and moonshining, as well as a look at the history of local traditions like snake lore and faith healing.
Author: Jason Ciaramella
Publisher:
ISBN: 9780983068983
Category : Alphabet
Languages : en
Pages :
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Book Description
A board book featuring gorgeous Lovecraft-themed illustrations for every letter of the alphabet.
Author: Ross Conrad
Publisher: Chelsea Green Publishing
ISBN: 1603583637
Category : Technology & Engineering
Languages : en
Pages : 306
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Book Description
Whether you are a novice looking to get started with bees, an experienced apiculturist looking for ideas to develop an integrated pest-management approach, or someone who wants to sell honey at a premium price, this is the book you’ve been waiting for. Now revised and updated with new resources and including full-color photos throughout, Natural Beekeeping offers all the latest information in a book that has already proven invaluable for organic beekeepers. The new edition offers the same holistic, sensible alternative to conventional chemical practices with a program of natural hive management, but offers new sections on a wide range of subjects, including: The basics of bee biology and anatomy Urban beekeeping Identifying and working with queens Parasitic mite control Hive diseases Also, a completely new chapter on marketing provides valuable advice for anyone who intends to sell a wide range of hive products. Other chapters include: Hive Management Genetics and Breeding The Honey Harvest The Future of Organic Beekeeping Ross Conrad brings together the best “do no harm” strategies for keeping honeybees healthy and productive with nontoxic methods of controlling mites; eliminating American foulbrood disease without the use of antibiotics; selective breeding for naturally resistant bees; and many other detailed management techniques, which are covered in a thoughtful, matter-of-fact way.
Author: Rhonda D. Green
Publisher: Bookbaby
ISBN: 9781733228206
Category : Self-Help
Languages : en
Pages : 132
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Book Description
The emphasis in this book is to encourage and guide everyone to prepare for their eventual transition by completing an "Exit Plan" in order to save them much practical and emotional heartache. This will be an extremely helpful book for all who are interested in "getting their house in order." It also might well cultivate such an interest in those who haven't yet thought about how to prepare for their own death.
Author: Gail Rock
Publisher: Open Road Media
ISBN: 149767381X
Category : Juvenile Fiction
Languages : en
Pages : 75
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Book Description
It’s Christmastime in 1946, and all Addie wants is a pair of cowboy boots and a Christmas tree Ten-year-old Addie lives in Clear River, Nebraska, population fifteen hundred, with her stoic but loving father and quirky grandmother. Carla Mae is her neighbor and best friend in the fifth grade. Carla Mae’s house is different than Addie’s—she has five siblings and another on the way, while Addie is an only child. It’s the week before Christmas, and shopping lists are at the front of the girls’ minds. Addie’s house doesn’t have a tree—her dad says they are a waste of money, and they’ll be opening presents at Uncle Will’s anyway. Uncle Will has a tree, but to Addie, it doesn’t feel like Christmas without a tree of their own. Then she comes up with the perfect plan. Will it make this the best Christmas they’ve ever had, or will her father never forgive her?
