Author: William Mathews
Publisher:
ISBN:
Category :
Languages : en
Pages : 324
Book Description
The Great Conversers
Author: William Mathews
Publisher:
ISBN:
Category :
Languages : en
Pages : 324
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 324
Book Description
Chucks
Author: Hal Peterson
Publisher: Skyhorse Publishing Inc.
ISBN: 9781602390799
Category : Art
Languages : en
Pages : 170
Book Description
Converse s Chuck Taylor All-Stars are a phenomenon that spans generations, with fans that vary as greatly as the sneaker...
Publisher: Skyhorse Publishing Inc.
ISBN: 9781602390799
Category : Art
Languages : en
Pages : 170
Book Description
Converse s Chuck Taylor All-Stars are a phenomenon that spans generations, with fans that vary as greatly as the sneaker...
Some of the Ancestors and Descendants of Samuel Converse, Jr
Author: Charles Allen Converse
Publisher:
ISBN:
Category :
Languages : en
Pages : 552
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 552
Book Description
Poland China Journal
Author:
Publisher:
ISBN:
Category : Poland-China swine
Languages : en
Pages : 1744
Book Description
Publisher:
ISBN:
Category : Poland-China swine
Languages : en
Pages : 1744
Book Description
Chuck Taylor, All Star
Author: Abe Aamidor
Publisher: Indiana University Press
ISBN: 0253111889
Category : Sports & Recreation
Languages : en
Pages : 200
Book Description
The true story of a man, a company, a sport, and a nation. In 1921, Converse hired 20-year-old Chuck Taylor as a salesman, sparking a nearly 50-year career that defined the Converse All Star basketball shoe. Although his name is on the label of the legendary All Stars, which have been worn by hundreds of millions, little is known about the man behind the name. For this biography, Abe Aamidor went on a three-year quest to learn the true story of Chuck Taylor. The search took him across the country, tracking down leads, separating fact from fiction, and discovering that the truth—warts and all—was much more interesting than the myth. Chuck Taylor was a basketball player who also served as a wartime coach with the US Army Air Forces and organized thousands of high school and college basketball clinics. He was a true “ambassador of basketball” in Europe and South America as well as all over the United States. And he was, to be sure, a consummate marketing genius who was inducted into the Sporting Goods Hall of Fame and the Naismith Memorial Basketball Hall of Fame. “A fascinating study on a pioneer . . . and an instructive look at the roots of a billion-dollar industry.” —American Way magazine
Publisher: Indiana University Press
ISBN: 0253111889
Category : Sports & Recreation
Languages : en
Pages : 200
Book Description
The true story of a man, a company, a sport, and a nation. In 1921, Converse hired 20-year-old Chuck Taylor as a salesman, sparking a nearly 50-year career that defined the Converse All Star basketball shoe. Although his name is on the label of the legendary All Stars, which have been worn by hundreds of millions, little is known about the man behind the name. For this biography, Abe Aamidor went on a three-year quest to learn the true story of Chuck Taylor. The search took him across the country, tracking down leads, separating fact from fiction, and discovering that the truth—warts and all—was much more interesting than the myth. Chuck Taylor was a basketball player who also served as a wartime coach with the US Army Air Forces and organized thousands of high school and college basketball clinics. He was a true “ambassador of basketball” in Europe and South America as well as all over the United States. And he was, to be sure, a consummate marketing genius who was inducted into the Sporting Goods Hall of Fame and the Naismith Memorial Basketball Hall of Fame. “A fascinating study on a pioneer . . . and an instructive look at the roots of a billion-dollar industry.” —American Way magazine
Converse's Chuck Taylor
Author: Arpita Agnihotri
Publisher:
ISBN: 9781526431806
Category : Branding (Marketing)
Languages : en
Pages :
Book Description
The case deals with one of the most iconic retro brands in the world of sneakers -- Chuck Taylor All Star, which was first developed by Converse in 1917. Converse, which at one time was the market leader in sport shoes, received a setback in market share in the 1970s with competition from new players in the athletic shoe market such as Nike. Converse's Chuck Taylor All Star sneaker was a unique brand in that consumers used it for casual wear despite its being marketed as an athletic shoe. Nike recognized the brand potential of Converse, specifically the Chuck Taylor sneaker, and acquired the company in 2003. Through the use of unique marketing initiatives, such as music sponsorships and the engagement of fans and consumers over social media, Nike revived the brand. However, when a new variant of the Converse sneaker was launched in 2015, it was not well accepted by consumers. This case discusses the possible growth strategies for the Chuck Taylor All Star sneakers, when competition in the sneaker market was growing and consumers were not responding positively to new innovations in Chuck Taylor All Star sneaker designs.
Publisher:
ISBN: 9781526431806
Category : Branding (Marketing)
Languages : en
Pages :
Book Description
The case deals with one of the most iconic retro brands in the world of sneakers -- Chuck Taylor All Star, which was first developed by Converse in 1917. Converse, which at one time was the market leader in sport shoes, received a setback in market share in the 1970s with competition from new players in the athletic shoe market such as Nike. Converse's Chuck Taylor All Star sneaker was a unique brand in that consumers used it for casual wear despite its being marketed as an athletic shoe. Nike recognized the brand potential of Converse, specifically the Chuck Taylor sneaker, and acquired the company in 2003. Through the use of unique marketing initiatives, such as music sponsorships and the engagement of fans and consumers over social media, Nike revived the brand. However, when a new variant of the Converse sneaker was launched in 2015, it was not well accepted by consumers. This case discusses the possible growth strategies for the Chuck Taylor All Star sneakers, when competition in the sneaker market was growing and consumers were not responding positively to new innovations in Chuck Taylor All Star sneaker designs.
Presentation of the Bust of Mary D. Converse to the Malden Public Library
Author: Malden Public Library (Mass.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 34
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 34
Book Description
“Toiling in Rowing”: Half-hours of Earnest Converse with My Hard-working Friends
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 236
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 236
Book Description
Finding List
Author: Withers public library, Bloomington, Ill
Publisher:
ISBN:
Category :
Languages : en
Pages : 388
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 388
Book Description
The Great Conversers
Author: William Mathews
Publisher: Legare Street Press
ISBN: 9781017076240
Category :
Languages : en
Pages : 0
Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Publisher: Legare Street Press
ISBN: 9781017076240
Category :
Languages : en
Pages : 0
Book Description
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.