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Author: Simon Downs
Publisher: Routledge
ISBN: 113664220X
Category : Design
Languages : en
Pages : 421
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Book Description
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.
Author: Simon Downs
Publisher: Routledge
ISBN: 113664220X
Category : Design
Languages : en
Pages : 421
Get Book Here
Book Description
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.
Author: Arthur T. Turnbull
Publisher: Holt McDougal
ISBN:
Category : Design
Languages : en
Pages : 488
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Book Description
Author: Eric N. Wiebe
Publisher: McGraw-Hill Education
ISBN: 9780073522630
Category : Technology & Engineering
Languages : en
Pages : 0
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Book Description
A thoroughly contemporary approach to teaching essential engineering graphics skills has made Fundamentals of Graphics Communication the leading textbook in introductory engineering graphics courses. The sixth edition continues to integrate design concepts and the use of CAD into its outstanding coverage of the basic visualization and sketching techniques that enable students to create and communicate graphic ideas effectively. As in past editions, the authors have included many examples of how graphics communication pertains to "real-world" engineering design, including current industry practices and breakthroughs. A website provides additional resources such as an image library, animations, and quizzes.
Author: Ivan Bradley
Publisher:
ISBN: 9780578957456
Category : Art
Languages : en
Pages : 234
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Book Description
A comprehensive overview of the technical and artistic skills and knowledge one uses in the graphic communications profession to produce communication through through print or digital media.
Author: Ryan Hembree
Publisher: Rockport Publishers
ISBN: 1616735961
Category : Design
Languages : en
Pages : 192
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Book Description
Offers insight and information to help design students apply their skills to the commercial industry. Graphic design is a fast growing industry with thousands of new designers and students joining its ranks every year. The explosion of the graphic design field has resulted in the release of hundreds of new books, with subjects ranging from logo design to web design, design history to design criticism; today there are very few subjects related to the industry that have not been written about in one form or another. While the wealth of information and resources available to the graphic designer is extensive, it makes it hard to gain an overall perspective of graphic design and its practical applications in the field, as the content and subject matter of most books is very specialized. Design educators, especially at the collegiate level, have an increasingly difficult task of teaching a well-rounded course in graphic design, as they have to pull curriculum ideas from many sources, and require the students to purchase numerous texts. The Complete Graphic Designer is that well-rounded course in graphic design. It is not an instructional “how to� book, nor will it feature a series of suggested curriculum or problems for designers or students to solve. Rather, this book will be a concise overview of the many facets of graphic design, such as communication theory and why it is important; various types of problems that designers confront on a daily basis; and the considerations that must be made when trying to solve those visual problems. In addition, it features prominent designers and design firms that are renown for work in a certain type of design, and frequent “sidebars� or articles that include useful information on graphic design. This book provides a complete an comprehensive look at what graphic design is and what it means to be a graphic designer from an applied perspective, with chapters including Design for Communication, The Design Process, Page Layout, Visual Problems, Corporate Identity, and Branding.
Author: Frederick Ernest Giesecke
Publisher: Pearson Educación
ISBN: 9789702608110
Category : Computers
Languages : en
Pages : 670
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Book Description
This completely rewritten adaptation of Giesecke utilizes an abundance of hands-on activities and clear step-by-step descriptions to teach users freehand sketching and visualization skills for engineering graphics. The eighth edition features reorganized, consolidated coverage of Solid Modeling, new drawing problems, and fully proofed drawings. Other chapter topics include design and graphic communication, introduction to cad and solid modeling, freehand sketching and lettering techniques, geometric construction and modeling basics, multi-view sketching and projection, pictorial sketching, sectional views, dimensioning, and tolerancing, For individuals interested in the fields of technical drawing and engineering graphics.
Author: Craig Denton
Publisher: William C. Brown
ISBN:
Category : Commercial art
Languages : en
Pages : 408
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Book Description
Author: Shawna Lockhart
Publisher: Peachpit Press
ISBN: 0134851102
Category : Architecture
Languages : en
Pages : 2078
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Book Description
This is a clear, comprehensive, full-color introduction and reference for students and professionals who are creating engineering drawings and graphics with CAD software or by hand. It provides excellent technical detail and motivating real-world examples, illuminating theory with a colorful, highly-visual format complemented with concise text. Designed for busy, visually-oriented learners, this guide expands on well-tested material, fully updated for the latest ASME standards, materials, industries and production processes. Its up-to-date examples range from mechanical, plastic, and sheet metal drawings to modern techniques for civil engineering, architecture, and rapid prototyping. Throughout, clear, easy, step-by-step descriptions teach essential sketching and visualization techniques, including the use of 3D and 2D CAD. All color visuals are tightly integrated with text to promote rapid mastery. Colorful models and animations on a companion website bring the material to life, and hands-on projects and tear-out worksheets make this guide ideal both for learning and for ongoing reference.
Author: Russell N. Baird
Publisher: Harcourt Brace College Publishers
ISBN:
Category : Computers
Languages : en
Pages : 452
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Book Description
Author: Harvey Levenson
Publisher:
ISBN: 9780692081174
Category :
Languages : en
Pages : 248
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Book Description
This book is a survey of the complex world of graphic communication. It is focused largely on print, both conventional and digital, and the processes that make it possible. It is also about the myriad ways digital technology¿from desktop design to web-based publishing, commerce, and IT¿affects the art, science, and business of printing.
