The Graphic Designer's Guide to Clients PDF Download
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Author: Ellen M. Shapiro
Publisher: Simon and Schuster
ISBN: 1581159544
Category : Design
Languages : en
Pages : 346
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Book Description
Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs. Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers.
Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.
Author: Ellen M. Shapiro
Publisher: Simon and Schuster
ISBN: 1581159544
Category : Design
Languages : en
Pages : 346
Get Book Here
Book Description
Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs. Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers.
Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.
Author: Ellen M. Shapiro
Publisher: Simon and Schuster
ISBN: 162153409X
Category : Design
Languages : en
Pages : 384
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Book Description
Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade—for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mke Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs. Their advice will help you: Identify what is distinct about your services Market yourself effectively Meet and court clients Learn the lingo of corporate strategy Make effective presentations Believe in the work you do and sell the work you believe in Obtain referrals from existing clients Keep clients coming back for more CEOs and design managers from nineteen marketing and design-savvy clients—such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard University—offer their own candid perspectives on the challenges solutions, and triumphs of working with designers. Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Debbie Rose Myers
Publisher: John Wiley & Sons
ISBN: 1118174305
Category : Design
Languages : en
Pages : 273
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Book Description
This book is developed to provide students with everything they need to know to make the transition from design student to design professional. It provides step-by-step instruction for creating professional portfolios, both traditional and digital. Interviewing tips, sample resumes and cover letters, and action verb lists help students prepare for their job search. The second edition includes new sample portfolios, robust case studies, and updated information on digital portfolio trends and techniques.
Author: Lawrence J. Daniels
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814432417
Category : Art
Languages : en
Pages : 241
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Book Description
Real-world business wisdom they don't teach in design school.
Author: Aaris Sherin
Publisher: Rockport Publishers
ISBN: 1616738928
Category : Design
Languages : en
Pages : 193
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Book Description
Sustainable design is gaining prominence as a pivotal issue for the future of contemporary practice at the best design schools and at professional design conferences. Graphic designers and their clients are increasingly demanding sustainable solutions. Designers want to address these needs when presenting their work for consideration. As businesses continue to adapt to and provide environmental solutions with their own products, they are demanding it from their creative partners, and designers need to be on the forefront of these initiatives by being well informed. SustainAble will provide the information they need to be ahead of the curve on sustainability issues, inform them on sustainable applications and to approach the issue of sustainability in the areas of paper, printing, formats, materials, inks, and executions.
Author: Michael C Janda
Publisher: Independently Published
ISBN: 9781794390140
Category :
Languages : en
Pages : 208
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Book Description
Learn how to price creative work with confidence. Win more bids. Make more money. When it comes to pricing their work, far too many freelance designers and agencies merely guess what to charge their clients. As a result, profitable projects have as much to do with luck as they do anything else. In The Psychology of Graphic Design Pricing, you'll learn how to take luck out of the equation by calculating the cost to produce your work, understanding its market value, and extracting your client's budget. These three variables are used in a pricing spectrum, empowering you to price your work with confidence and profitability in every project opportunity. This book will teach you how to calculate your production costs, understand market value, extract your client's budget, bid with the right project price, and increase your profitability.
Author: Jennifer Visocky O'Grady
Publisher: Rockport Publishers
ISBN: 161673938X
Category : Design
Languages : en
Pages : 193
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Book Description
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
Author: Lisa Buchanan
Publisher: HOW Books
ISBN:
Category : Computer graphics
Languages : en
Pages : 248
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Book Description
It's all too often that designers leave a meeting with clients feeling as if they've been speaking an entirely different language. Graphically Speaking solves such communication problems by breaking down client-designer dialogue into something both parties can understand. It visually defines more than 30 of the most common words that clients use to describe what they want in a design. Vague, possibly confusing terms -- words like elegant or powerful or warm -- are made specific as they relate to actual design style. Entries provide visual reference materials including color combinations, fonts and final designs so that terms are defined both literally and visually. Because of the structure of the book, it's really three must-have books in one -- a client communication guide, a designer reference and an inspiring collection of top design projects. Lisa Buchanan is the Art Director of HOW Design Books. Before joining HOW, she worked with clients on freelance projects including logos, web sites, letterhead and business cards -- all while developing her insights into client-designer relationships. Lisa lives in Cincinnati, Ohio.
Author: Eileen MacAvery Kane
Publisher: Eileen Macavery Kane
ISBN: 9780615405650
Category : Design
Languages : en
Pages : 54
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Book Description
This guide provides a framework to explore and discuss ethics in graphic design through three different lenses: 1) legalities - the rules that govern the profession including copyright law, piracy , plagiarism, fair use , and photo manipulation; 2) integrity - principles of right conduct including spec work, crowdsourcing, and responsibility to clients and contracts; 3) morality - the general nature of moral choices to be made including sustainability, social responsibility and cultural influence.
Author: Catharine Slade-Brooking
Publisher: Laurence King Publishing
ISBN: 1780679807
Category : Design
Languages : en
Pages : 451
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Book Description
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
