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Author: Allan Wood
Publisher: Cengage Learning
ISBN: 9781428359857
Category : Art
Languages : en
Pages : 576
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Book Description
Being a successful graphic designer today requires more than knowing the essential features of industry-standard software applications. It also requires an understanding of how to integrate these programs into a seamless whole while producing work that conforms to design principles and client expectations. This fully revised edition of The Graphic Designer's Digital Toolkit, 3rd Edition provides a full-color, comprehensive overview of Macintosh OS X and Windows Vista operating systems, design fundamentals, and the Big 3 digital design programs used in the graphics industry today: Adobe Illustrator CS3, Adobe Photoshop CS3, and Adobe InDesign CS3. The book examines the essential features of each, then reveals in practical detail the skills and technology necessary for effective design for print and Web Media. This project-based book features a highly visual introduction to the essential tools and functions of each application from the perspective of the working designer. Readers are then given the opportunity to put what they learn to work by tackling design projects from concept to completion with assignments drawn from the everyday world of professional graphic designers. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Allan Wood
Publisher: Cengage Learning
ISBN: 9781428359857
Category : Art
Languages : en
Pages : 576
Get Book Here
Book Description
Being a successful graphic designer today requires more than knowing the essential features of industry-standard software applications. It also requires an understanding of how to integrate these programs into a seamless whole while producing work that conforms to design principles and client expectations. This fully revised edition of The Graphic Designer's Digital Toolkit, 3rd Edition provides a full-color, comprehensive overview of Macintosh OS X and Windows Vista operating systems, design fundamentals, and the Big 3 digital design programs used in the graphics industry today: Adobe Illustrator CS3, Adobe Photoshop CS3, and Adobe InDesign CS3. The book examines the essential features of each, then reveals in practical detail the skills and technology necessary for effective design for print and Web Media. This project-based book features a highly visual introduction to the essential tools and functions of each application from the perspective of the working designer. Readers are then given the opportunity to put what they learn to work by tackling design projects from concept to completion with assignments drawn from the everyday world of professional graphic designers. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Allan B. Wood
Publisher: Cengage Learning
ISBN:
Category : Business & Economics
Languages : en
Pages : 676
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Book Description
"One of the most important skills in Graphic Design today is the ability to integrate different software programs into a seamless whole. Yet software books continue to teach one program at a time without regard to the integration issues that lie at the heart of good digital design. The Graphic Designer's Digital Toolkit provides a comprehensive overview of the 'Big 4' digital design programs used in industry today: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, and QuarkXPress. The book then examines in practical detail how to merge results of these programs into good, workable design. The Graphic Designer's Digital Toolkit features a highly visual introduction to the essential tools and functions of each application from the perspective of the working designer. Readers are then given the opportunity to put what they learn to work by tackling design projects from concept to completion, with assignments drawn from the everyday world of professional graphic designers"--Global Books in Print.
Author: Allan Wood
Publisher: Cengage Learning
ISBN: 9781305263659
Category : Computers
Languages : en
Pages : 884
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Book Description
THE GRAPHIC DESIGNER’S DIGITAL TOOLKIT, 7th Edition not only introduces students to the essential features of industry-standard software applications, but also gives them an understanding of how to integrate these programs into a seamless whole. Using a highly visual and project-based approach, this fully revised new edition examines Macintosh OS X Maverick, Windows 7 and Windows 8 operating systems, as well the most up to date Creative Cloud features of the “Big 3” digital design programs used in the graphics industry today: Adobe Illustrator, Adobe Photoshop, and Adobe InDesign . After thoroughly examining the features of each application from the designer’s perspective, the author then reveals in practical detail the traditional skills and technology necessary for effective design for print and Web media. Using online project files, students are encouraged to practice what they have learned by tackling design projects throughout the text from concept to completion. Effectively merging theory with practice, THE GRAPHIC DESIGNER'S DIGITAL TOOLKIT, 7th Edition stresses the critical importance of integration in design while meeting design parameters and client expectations. Contact your Learning Consultant to learn more about how CourseMate can enhance the way you teach and your students learn. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Jeromy Hopgood
Publisher: Routledge
ISBN: 1000487431
Category : Performing Arts
Languages : en
Pages : 552
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Book Description
The Projection Designer’s Toolkit is an insider’s guide to the world of professional projection design, serving as a reference for the planning and execution of each step in the projection design process. The text addresses the design process within the context of a professional projection designer’s workflow, focusing on specific tools of the trade, best practices for communicating your design to collaborators, tips and tricks, determining budget, working with assistants, and more. Featuring interviews with some of the top names in the industry, the book offers an unprecedented insight into the professional projection designer’s process across a wide range of fields, from Broadway and regional theatre to corporate design and music touring. The book also includes in-depth discussion on production process, system design, cue and content planning, content design, digital media fundamentals, media servers, video equipment, and projection surfaces. Additionally, it features hundreds of full-color photos and examples of designer artifacts such as draftings, mock-ups, paperwork, cue sheets, and renderings. Filled with practical advice that will guide readers from landing their first job all the way through opening night and beyond, The Projection Designer’s Toolkit is the perfect resource for emerging projection designers and students in Digital Media Design and Projection Design courses.
Author: Allan Wood
Publisher: Cengage Learning
ISBN: 9781133602699
Category : Computers
Languages : en
Pages : 768
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Book Description
THE GRAPHIC DESIGNER’S DIGITAL TOOLKIT, 6th Edition not only introduces readers to the essential features of industry-standard software applications, but also gives them an understanding of how to integrate these programs into a seamless whole. Using a highly visual and project-based approach, this fully revised new edition examines Macintosh OS X Lion and Windows 7 operating systems, as well the “Big 3” digital design programs used in the graphics industry today: Adobe Illustrator CS6, Adobe Photoshop CS6, and Adobe InDesign CS6. After thoroughly examining the features of each application from the designer’s perspective, the author then reveals in practical detail the traditional skills and technology necessary for effective design for print and Web media. Using online project files, readers are encouraged to practice what they have learned by tackling design projects throughout the text from concept to completion. Effectively merging theory with practice, THE GRAPHIC DESIGNER'S DIGITAL TOOLKIT, 6th Edition stresses the critical importance of integration in design while meeting design parameters and client expectations. For access to the online project files please refer to the directions in the preface of the book. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Sharon Steuer
Publisher: Peachpit Press
ISBN: 0133928772
Category : Computers
Languages : en
Pages : 361
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Book Description
For decades, Sharon Steuer and her international WOW! team have been showcasing the world’s best artists and designers working in Illustrator. In this expanded edition of the best-selling and award-winning Illustrator WOW! Book, you’ll find hundreds of tips, tricks, and techniques derived from actual projects from top Illustrator artists. You’ll learn to use new features, discover exciting ways to create complex effects, and find fresh ways to use venerable old tools and¿speed up your workflow. This edition includes coverage of the 2014 release and is loaded with and lessons with stunning new artwork that feature: Painting and generating objects with raster brushes Harnessing Live Corners, Live Rectangles, and new ways to reshape paths Manipulating live type characters with the Touch Type tool Creating airbrush and neon effects with gradients on strokes Building complex styles with multiple lines, fills, and effects Composing complex repeating patterns Auto-generating corners for pattern brushes Incorporating transparency into mesh and gradients Building and modifying scenes in perspective and 3D Transforming raster art to Illustrator vectors Preparing artwork for animation and the web Integrating Illustrator with Photoshop and other apps Creating photorealism in Illustrator WOW! ONLINE Register the book at peachpit.com/register to access artwork to pick apart and special PDFs from artists to you. Keep up with tips on the latest Illustrator features at WOWartist.com.
Author: Tibor Kalman
Publisher: Princeton Architectural Press
ISBN: 9781568982588
Category : Art
Languages : en
Pages : 424
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Book Description
Tibor Kalman: Perverse Optimist is the definitive and exuberant document of the late Tibor Kalman's work and ideas. This full-color, oversize title reveals Kalman's thoughts on magazines, advertising, sex, bookstores, food, and the design profession. Product designs, stills and storyboards from his film and video projects, and spreads from his book and magazine work are included. The impressive list of contributors includes Kurt Andersen, Paola Antonelli, David Byrne, Jay Chiat, Steven Heller, Isaac Mizrahi, Chee Pearlman, Rick Poynor, and Ingrid Sischy.
Author: Allan Wood
Publisher: Cengage Learning
ISBN: 9781111138011
Category : Design
Languages : en
Pages : 736
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Book Description
Being a successful graphic designer today requires more than knowing the essential features of industry-standard software applications. It also requires an understanding of how to integrate these programs into a seamless whole while producing work that conforms to design principles and client expectations. This fully revised fifth edition of THE GRAPHIC DESIGNER'S DIGITAL TOOLKIT provides comprehensive overview of Macintosh OS X Leopard and Windows 7 operating systems, design fundamentals, and the Big 3 digital design programs used in the graphics industry today: Adobe Illustrator CS5, Adobe Photoshop CS5, and Adobe InDesign CS5. The book examines the essential features of each, then reveals in practical detail the traditional skills and technology necessary for effective design for print and Web Media. This project-based book features a highly visual introduction to the essential tools and functions of each application from the perspective of the working designer. Readers are then given the hands on opportunity to put what they learn to work by tackling design projects from concept to completion with assignments drawn from the everyday world of professional graphic designers. All files needed for projects and tutorials are found on the accompanying text CD. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Author: Cath Caldwell
Publisher: National Geographic Books
ISBN: 146548180X
Category : Art
Languages : en
Pages : 0
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Book Description
Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level. This highly practical design book takes you through the building blocks of design--type, photography, illustration, color--and shows you how to combine these tools to create visuals that inform, influence, and enthral. Grasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message. Then apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more. If you're ready to use powerful design to take your pet project or burgeoning business to the next level, Graphic Design for Everyone is your one-stop resource to help you become an effective, inspirational visual communicator.
Author: Jacinta Patterson
Publisher: Cambridge University Press
ISBN: 1107688299
Category : Design
Languages : en
Pages : 361
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Book Description
VISCOMM has been developed by experienced and knowledgeable teachers who understand what works in the Visual Communication Design classroom, to offer a complete and flexible resource package for the new study design. Contemporary design practise and trends are showcased along with examples of student work and both local and global designers to demonstrate current skills, methods and techniques at a variety of levels. Step-by-step visual guides and instructional diagrams cater for visual learners and help students understand and apply design elements and principles. Assessment tasks include a wide variety of individual, group work and extended tasks. These tasks can be matched to the outcomes of the study design, cater to different learning styles and provide opportunities to build up assessable folios. A strong focus on historical and contemporary typographic practice ensures a comprehensive coverage of the new study design. Many chapters rely on minimal prior knowledge, allowing for a flexible course structure that suits the needs and interests of teachers and students. If you order this product you will receive the following components: Print Textbook: delivered in full colour print. PDF Textbook: a downloadable PDF version of the student text that enables students to take notes and bookmark pages. The PDF textbook can be used in class or as a reference at home. To access the PDF textbook, simply register for a Cambridge GO account and enter the 16 character access code found in the front inside cover of your textbook.
