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Author: Jerónimo García-Fernández
Publisher: Emerald Group Publishing
ISBN: 1800438508
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.
Author: Jerónimo García-Fernández
Publisher: Emerald Group Publishing
ISBN: 1800438508
Category : Business & Economics
Languages : en
Pages : 216
Get Book Here
Book Description
The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.
Author: Jerónimo García-Fernández
Publisher: Emerald Group Publishing
ISBN: 1800438524
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.
Author: Jerónimo García-Fernández
Publisher: Emerald Group Publishing
ISBN: 1801178623
Category : Business & Economics
Languages : en
Pages : 227
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Book Description
The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of the digitalization of the fitness sector in the wake of recent global challenges in countries around the world.
Author: Patrizia Gazzola
Publisher: Taylor & Francis
ISBN: 1040153798
Category : Business & Economics
Languages : en
Pages : 119
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Book Description
The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves. This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change. It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come. Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future. The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy. The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide. The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario. The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners.
Author: Brian E. Menaker
Publisher: Taylor & Francis
ISBN: 1040276067
Category : Sports & Recreation
Languages : en
Pages : 304
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Book Description
In an increasingly turbulent, insecure and fast-changing world, this book presents case studies of crisis management that help the reader to understand what best practice looks like and how to guide sport organizations through the crises that are an inevitable aspect of commercial life. Featuring the work of leading researchers from ten different countries, and drawing on work in sport management, sport communication and socio-cultural sport studies, the book includes cases from around the world. It explores important themes in contemporary sport management, including resilience in sport organizations; the use of technology in crisis communication; the socio-cultural dimensions of crisis management; reputation and image management; policing and security; and the management of sports events. It also offers examples from a wide range of different sports, including tennis, golf, soccer, gymnastics, mountaineering, rugby, distance running, and the Olympic Games. This book is an essential addition to the library of anybody with an interest in sport business and management, event management, crisis communication, or public relations.
Author: Gabriel Cepeda Carrión
Publisher: Taylor & Francis
ISBN: 1000907392
Category : Sports & Recreation
Languages : en
Pages : 361
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Book Description
This book explores innovation in technology, products, and services in sport management in the Ibero-American region, one of the most rapidly developing regions in world sport. This timely volume captures a sense of the potential impact and opportunities presented in the region for international sport businesses and sporting organisations. The book presents cutting-edge research into topics as diverse as digitization in the Chilean sport industry; responses to COVID-19 by sports clubs in the region; consumer behavior in the Portuguese fitness industry; multiplatform content distribution in Brazilian basketball, and the strategy behind the growth and development of the Valencia marathon in Spain. It is full of insight, data, and examples of best practice in innovation. This is fascinating reading for any student, researcher, or practitioner working in sport management, sport business, sport governance, international business and management, or Ibero-American studies.
Author: Ruth M. Crabtree
Publisher: Routledge
ISBN: 1000575519
Category : Sports & Recreation
Languages : en
Pages : 272
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Book Description
This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development that involves identifying the needs and wants of potential customers and satisfying their needs through the exchange of products and services. It presents cutting-edge case studies from around the world, including from the United States, China, Europe, the Middle East, South America, and Africa. It considers some of the most interesting emerging themes and topics in contemporary sport business, including fitness marketing, the role of sustainability in sport marketing, social media and digital marketing, athlete-brand relationships, and the promotion and development of collegiate and scholastic sport. As a whole, this volume presents a snapshot of the opportunities and challenges facing sport marketers around the world. Sport Marketing in a Global Environment is fascinating reading for any advanced student, researcher, or professional working in sport business and management, sport development, marketing, strategic management, or global business.
Author: Jeroen Scheerder
Publisher: Springer Nature
ISBN: 3030533484
Category : Sports & Recreation
Languages : en
Pages : 501
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Book Description
This book explores the rise, size and shape of the European fitness industry by using harmonised data as well as in-depth analyses of national surveys in fifteen European countries. Following an introduction to the socio-historical and conceptual aspects of fitness, the collection presents the scope of fitness as a business and participatory activity. Furthermore, both policy and governance issues as well as community and supply angles are considered. Drawing on this unique material, the book will appeal to students and scholars of sport business, sport economics, sport management, and social sport sciences, but also to administrators, policymakers and entrepreneurs in the international and national sport and health community.
Author: World Health Organization
Publisher: World Health Organization
ISBN: 9241514183
Category : Health & Fitness
Languages : en
Pages : 104
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Book Description
Regular physical activity is proven to help prevent and treat noncommunicable diseases (NCDs) such as heart disease stroke diabetes and breast and colon cancer. It also helps to prevent hypertension overweight and obesity and can improve mental health quality of life and well-being. In addition to the multiple health benefits of physical activity societies that are more active can generate additional returns on investment including a reduced use of fossil fuels cleaner air and less congested safer roads. These outcomes are interconnected with achieving the shared goals political priorities and ambition of the Sustainable Development Agenda 2030. The new WHO global action plan to promote physical activity responds to the requests by countries for updated guidance and a framework of effective and feasible policy actions to increase physical activity at all levels. It also responds to requests for global leadership and stronger regional and national coordination and the need for a whole-of-society response to achieve a paradigm shift in both supporting and valuing all people being regularly active according to ability and across the life course. The action plan was developed through a worldwide consultation process involving governments and key stakeholders across multiple sectors including health sports transport urban design civil society academia and the private sector.
Author: Leona Trimble
Publisher: SAGE
ISBN: 1844456528
Category : Sports & Recreation
Languages : en
Pages : 189
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Book Description
This is a comprehensive introduction for HE students to the provision, organisation, and governance of sport in the UK. Supported by case study material, it introduces the reader to key government policies, and to the ways in which public, private and voluntary sectors provide sporting opportunities. The book focuses on issues of participation, employment, media coverage and commercialisation, and critically examines them in light of the key themes of equality and diversity. Pedagogical features – learning outcomes and learning activities – help students develop an active approach to the study of sport in the UK.
