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Author: Maxim Behar
Publisher: Simon and Schuster
ISBN: 162153717X
Category : Business & Economics
Languages : en
Pages : 392
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Book Description
“An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How to Measure Impact The Effect of Total Transparency on Businesses International Perspectives on the Media The Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
Author: Maxim Behar
Publisher: Simon and Schuster
ISBN: 162153717X
Category : Business & Economics
Languages : en
Pages : 392
Get Book Here
Book Description
“An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social Media How to Speak the Language of PR Modern PR Skills and Tools How to Measure Impact The Effect of Total Transparency on Businesses International Perspectives on the Media The Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
Author: Alexander King
Publisher:
ISBN:
Category :
Languages : en
Pages : 234
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Book Description
Author: Donald F. Kettl
Publisher: Rowman & Littlefield
ISBN: 0815797745
Category : Political Science
Languages : en
Pages : 96
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Book Description
Over the last quarter century, governments around the world have launched ambitious efforts to reform how they manage their programs. Citizens have demanded smaller, cheaper, more effective governments. They have also asked for more programs and better services. To resolve this paradox, governments have experimented with scores of ideas to be more productive, improve performance, and reduce costs. In this new edition of T he Global Public Management Revolution, Donald F. Kettl charts the basic models of reform that are being employed worldwide. Reviewing the standard strategies and tactics behind these reforms, Kettl identifies six common core ideas: the search for greater productivity; more public reliance on private markets; a stronger orientation toward service; more decentralization from national to subnational governments; increased capacity to devise and track public policy; and tactics to enhance accountability for results. Kettl predicts that reform and reinvention will likely become mantras for governments of all stripes. Ultimately, this strategy means coupling the reform impulse with governance—government's increasingly important relationship with civil society and the institutions that shape modern life.
Author: Christy Thornton
Publisher: University of California Press
ISBN: 0520297164
Category : History
Languages : en
Pages : 310
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Book Description
Revolution in Development uncovers the surprising influence of postrevolutionary Mexico on the twentieth century's most important international economic institutions. Drawing on extensive archival research in Mexico, the United States, and Great Britain, Christy Thornton meticulously traces how Mexican officials repeatedly rallied Third World leaders to campaign for representation in global organizations and redistribution through multilateral institutions. By decentering the United States and Europe in the history of global economic governance, Revolution in Development shows how Mexican economists, diplomats, and politicians fought for more than five decades to reform the rules and institutions of the global capitalist economy. In so doing, the book demonstrates, Mexican officials shaped not only their own domestic economic prospects but also the contours of the project of international development itself.
Author: Silvio Pons
Publisher: OUP Oxford
ISBN: 0191015024
Category : History
Languages : en
Pages : 401
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Book Description
The Global Revolution. A History of International Communism 1917-1991 establishes a relationship between the history of communism and the main processes of globalization in the past century. Drawing on a wealth of archival sources, Silvio Pons analyses the multifaceted and contradictory relationship between the Soviet Union and the international communist movement, to show how communism played a major part in the formation of our modern world. The volume presents the argument that during the age of wars from 1914 to 1945, the establishment of the Soviet state in Russia and the birth of the communist movement had an enormous impact because of their promise of world revolution and international civil war. Such perspective appeared even more plausible in the aftermath of the Second World War and of revolution in China, which paved the way for the expansion of communism in the post-colonial world. Communism challenged the West in the Cold War - by means of anti-capitalist modernization and anti-imperialist mobilization - showing itself to be a powerful factor in the politicization of global trends. However, the international legitimacy of communism declined rapidly in the post-war era. Soviet power exposed its inability to exercise hegemony, as distinct from domination. The consequences of Sovietization in Europe and the break between the Soviet Union and China were the primary reasons for the decline of communist influence and appeal. Since communism lost its political credibility and cultural cohesion, its global project had failed. The ground was prepared for the devastating impact of Western globalization on communist regimes in Europe and the Soviet Union.
Author: Ronald Deibert
Publisher: MIT Press
ISBN: 0262290723
Category : Political Science
Languages : en
Pages : 467
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Book Description
A study of Internet blocking and filtering around the world: analyses by leading researchers and survey results that document filtering practices in dozens of countries. Many countries around the world block or filter Internet content, denying access to information that they deem too sensitive for ordinary citizens—most often about politics, but sometimes relating to sexuality, culture, or religion. Access Denied documents and analyzes Internet filtering practices in more than three dozen countries, offering the first rigorously conducted study of an accelerating trend. Internet filtering takes place in more than three dozen states worldwide, including many countries in Asia, the Middle East, and North Africa. Related Internet content-control mechanisms are also in place in Canada, the United States and a cluster of countries in Europe. Drawing on a just-completed survey of global Internet filtering undertaken by the OpenNet Initiative (a collaboration of the Berkman Center for Internet and Society at Harvard Law School, the Citizen Lab at the University of Toronto, the Oxford Internet Institute at Oxford University, and the University of Cambridge) and relying on work by regional experts and an extensive network of researchers, Access Denied examines the political, legal, social, and cultural contexts of Internet filtering in these states from a variety of perspectives. Chapters discuss the mechanisms and politics of Internet filtering, the strengths and limitations of the technology that powers it, the relevance of international law, ethical considerations for corporations that supply states with the tools for blocking and filtering, and the implications of Internet filtering for activist communities that increasingly rely on Internet technologies for communicating their missions. Reports on Internet content regulation in forty different countries follow, with each two-page country profile outlining the types of content blocked by category and documenting key findings. Contributors Ross Anderson, Malcolm Birdling, Ronald Deibert, Robert Faris, Vesselina Haralampieva [as per Rob Faris], Steven Murdoch, Helmi Noman, John Palfrey, Rafal Rohozinski, Mary Rundle, Nart Villeneuve, Stephanie Wang, Jonathan Zittrain
Author: Michael E. Conroy
Publisher: New Society Publishers
ISBN: 1550923544
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Making responsible social and environmental choices has not always been a first priority for many corporations, but recent history has changed all that. Small but mighty NGOs, using 21st Century global communications, are nipping at the heels of corporations caught in unethical and irresponsible practices. NGO "market campaigns" are moving these companies toward the higher standard now demanded by their clients, their consumers, and society as a whole. The lever that moves these giants is the risk of destroying their carefully built "brands" if they fail to recognize their "moral liability" and clean up their practices. Branded! outlines the ability of NGOs to affect corporate markets. It shows how the development of certification systems for corporate social and environmental practices has created some intriguing questions: Why are retail giants paying premiums for ethically-produced products and not overcharging their customers? How have NGOs gained such power and credibility? What are the challenges of these new modes of corporate accountability for both NGOs and corporations? What are the unexpected opportunities for newly accountable corporations? Branded! is a "must-read" book for corporate executives, NGOs and concerned consumers. It is rich with vignettes of firms, NGOs, campaigns, failures, successes, memorable personalities and hard-fought battles.
Author: Jeremi Suri
Publisher: Harvard University Press
ISBN: 9780674044166
Category : Social Science
Languages : en
Pages : 390
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Book Description
In a brilliantly conceived book, Jeremi Suri puts the tumultuous 1960s into a truly international perspective in the first study to examine the connections between great power diplomacy and global social protest. Profoundly disturbed by increasing social and political discontent, Cold War powers united on the international front, in the policy of detente. Though reflecting traditional balance of power considerations, detente thus also developed from a common urge for stability among leaders who by the late 1960s were worried about increasingly threatening domestic social activism. In the early part of the decade, Cold War pressures simultaneously inspired activists and constrained leaders; within a few years activism turned revolutionary on a global scale. Suri examines the decade through leaders and protesters on three continents, including Mao Zedong, Charles de Gaulle, Martin Luther King Jr., Daniel Cohn-Bendit, and Aleksandr Solzhenitsyn. He describes connections between policy and protest from the Berkeley riots to the Prague Spring, from the Paris strikes to massive unrest in Wuhan, China. Designed to protect the existing political order and repress movements for change, detente gradually isolated politics from the public. The growth of distrust and disillusion in nearly every society left a lasting legacy of global unrest, fragmentation, and unprecedented public skepticism toward authority.
Author: Sean Kay
Publisher: Rowman & Littlefield
ISBN: 1442266058
Category : Political Science
Languages : en
Pages : 289
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Book Description
In Rockin' the Free World, international relations expert Sean Kay takes readers inside “Bob Dylan’s America” and shows how this vision linked the rock and roll revolution to American values of freedom, equality, human rights, and peace while tracing how those values have spread globally. Rockin' the Free World then shows how artists have engaged in advancing change via opportunity and education; domestic and international issue advocacy; and within the recording and broader communications industry. The book is built around primary interviews with prominent American and international performing artists ranging from Rock and Roll Hall of Fame inductees and Grammy winners to regional and local musicians. The interviews include leading industry people, management, journalists, heads of non-profits, and activists. The book concludes with a look at how musical artists have defined the American experience and what that has meant for the world.
Author: Lawrence Sondhaus
Publisher: Cambridge University Press
ISBN: 1108496199
Category : History
Languages : en
Pages : 493
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Book Description
This revised and updated interpretation of World War I highlights the revolutionary nature and legacy of the conflict of 1914-1919. It examines the political, economic, social and cultural history of the war at home as well as the war's origins, ending and subsequent legacy.
