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Author: Clotaire Rapaille
Publisher: Macmillan
ISBN: 1137279710
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
The bestselling author of The Culture Code explains why marketing and social psychology must evolve to acknowledge new, universally held human values
Author: Clotaire Rapaille
Publisher: Macmillan
ISBN: 1137279710
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
The bestselling author of The Culture Code explains why marketing and social psychology must evolve to acknowledge new, universally held human values
Author: Clotaire Rapaille
Publisher: St. Martin's Press
ISBN: 1466879343
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives—love, health, and money, for instance—are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide—the result of our constant interconnectedness. He has also identified a new group who are paving the way for the future of decision-making: the Global Tribe. These individuals are fluent in the language of culture, untied to any notion of nationalism or ideology. They are defining the key values driving our new world economy, with profound implications for how companies market their products and services. Rapaille takes us on a journey through China, Brazil, India, England and everywhere in between to discover the new standards for luxury, pleasure, technology and education. How can elite brands compete in a world of knockoffs? How can universities maintain their prestige when a cheap master's degree or doctorate is only a click away? We must speak the language of the Global Tribe in order to succeed. Building on seven years of research, Rapaille analyzes how this new mindset has taken hold in various regions, and how marketers and service providers can tailor their offerings and marketing accordingly. The Global Code is an invaluable glimpse at how our new multi-sphere world is affecting us all.
![Summary of The Global Code – [Review Keypoints and Take-aways] PDF](https://books.google.com/books/content/images/frontcover/zCSeEAAAQBAJ?fife=w80-h100)
Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 14
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Book Description
The summary of The Global Code – How a New Culture of Universal Values Is Reshaping Business and Marketing presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book "The Global Code" from 2015 is about a recent occurrence on a global scale: a global unconsciousness, also known as a code, that includes a new set of values, beliefs, and principles. The Global Tribe, a highly mobile and cross-cultural group of people who are setting trends, shaking up the old status quo, and becoming the target demographic for global luxury brands, has formulated and adopted this code, and its members share it with one another. The Global Code summary includes the key points and important takeaways from the book The Global Code by Clotaire Rapaille. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at
[email protected].
Author: Marc Schmitz
Publisher: Bruylant
ISBN: 2802771256
Category : Law
Languages : en
Pages : 62
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Book Description
L’Union internationale des huissiers de justice (UIHJ) a été créée en 1952. Elle regroupe une centaine de Chambre Nationales, associations professionnelles ou services publics d’exécution émanant de 5 continents. Elle a pour vocation de représenter ses membres auprès des organisations internationales et d’assurer la collaboration avec les organismes professionnels nationaux. Elle pourvoit à l’amélioration des droits procéduraux nationaux et des traités internationaux. Elle s’efforce de promouvoir les idées, les projets et les initiatives tendant au progrès et à l’élévation du statut indépendant de l’huissier de justice. Dans un espace planétaire largement dominé par l’économie, il importe que les juristes remplissent leur rôle en renforçant la présence et le prestige de la justice. S’agissant du droit de l’exécution, l’UIHJ entend mettre à profit son expérience et son influence pour assurer l’effectivité de l’exécution des décisions de justice partout où cela sera possible. Tous les trois ans, l’UIHJ organise un congrès international, lieu de grandes réflexions prospectives. Le thème du congrès de Washington DC (USA) en 2006, « L’harmonisation des procédures d’exécution dans un espace de justice sans frontières », a consacré la naissance du Code mondial de l’exécution, publié en 2015 à l’occasion des travaux du congrès international des huissiers de justice à Madrid (Espagne), fondant les bases d’une harmonisation universelle des règles d’exécution. Depuis, l’UIHJ travaille à la construction d’un ensemble normatif, pour fournir à tous les États des règles simples, efficaces pour permettre à tous les systèmes judiciaires d’utiliser un langage commun. L’exécution digitale représente incontestablement aujourd’hui le plus grand défi auquel le monde doit fait face en matière d’exécution des décisions de justice. Le Code mondial de l’exécution digitale, destiné à s’intégrer au Code mondial de l’exécution, est le résultat du travail de l’UIHJ et du Conseil Scientifique dans ce domaine. =============== Every three years the UIHJ organises an international congress, which provides an occasion to reflect and discuss future developments. The theme of the Washington, DC (USA) congress in 2006, “The harmonisation of enforcement procedures in an area of justice without borders”, enshrined the birth of the Global Code of Enforcement. The Code was published in 2015 on the occasion the work of the international congress of judicial officers in Madrid (Spain), laying the foundations for universal harmonisation of the rules of enforcement. Since then, the UIHJ has been working on building a set of standards, to provide all States with simple, effective principles to allow all judicial systems to use a common language.
Author: Peter Herissone-Kelly
Publisher:
ISBN: 9781013270888
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
This open access book offers insights into the development of the ground-breaking Global Code of Conduct for Research in Resource-Poor Settings (GCC) and the San Code of Research Ethics. Using a new, intuitive moral framework predicated on fairness, respect, care and honesty, both codes target ethics dumping - the export of unethical research practices from a high-income setting to a lower- or middle-income setting. The book is a rich resource of information and argument for any research stakeholder who opposes double standards in research. It will be indispensable for applicants to European Union framework programmes, as the GCC is now a mandatory reference document for EU funding. This work was published by Saint Philip Street Press pursuant to a Creative Commons license permitting commercial use. All rights not granted by the work's license are retained by the author or authors.
Author: Rodrigue Tremblay
Publisher: Prometheus Books
ISBN: 1616143339
Category : Philosophy
Languages : en
Pages : 300
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Book Description
Humanists have long contended that morality is a strictly human concern and should be independent of religious creeds and dogma. This principle was clearly articulated in the two Humanist Manifestos issued in the mid-twentieth century and in Humanist Manifesto 2000, which appeared at the beginning of the twenty-first century. Now this code for global ethics further elaborates ten humanist principles designed for a world community that is growing ever closer together. In the face of the obvious challenges to international stability-from nuclear proliferation, environmental degradation, economic turmoil, and reactionary and sometimes violent religious movements-a code based on the "natural dignity and inherent worth of all human beings" is needed more than ever. In separate chapters the author delves into the issues surrounding these ten humanist principles: preserving individual dignity and equality, respecting life and property, tolerance, sharing, preventing domination of others, eliminating superstition, conserving the natural environment, resolving differences cooperatively without resort to violence or war, political and economic democracy, and providing for universal education. This forward-looking, optimistic, and eminently reasonable discussion of humanist ideals makes an important contribution to laying the foundations for a just and peaceable global community.
Author: Pravat K. Choudhury
Publisher: Springer
ISBN: 3319173952
Category : Business & Economics
Languages : en
Pages : 389
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Book Description
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Katharina Pistor
Publisher: Princeton University Press
ISBN: 0691208603
Category : Business & Economics
Languages : en
Pages : 315
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Book Description
"Capital is the defining feature of modern economies, yet most people have no idea where it actually comes from. What is it, exactly, that transforms mere wealth into an asset that automatically creates more wealth? The Code of Capital explains how capital is created behind closed doors in the offices of private attorneys, and why this little-known fact is one of the biggest reasons for the widening wealth gap between the holders of capital and everybody else. In this revealing book, Katharina Pistor argues that the law selectively "codes" certain assets, endowing them with the capacity to protect and produce private wealth. With the right legal coding, any object, claim, or idea can be turned into capital - and lawyers are the keepers of the code. Pistor describes how they pick and choose among different legal systems and legal devices for the ones that best serve their clients' needs, and how techniques that were first perfected centuries ago to code landholdings as capital are being used today to code stocks, bonds, ideas, and even expectations--assets that exist only in law. A powerful new way of thinking about one of the most pernicious problems of our time, The Code of Capital explores the different ways that debt, complex financial products, and other assets are coded to give financial advantage to their holders. This provocative book paints a troubling portrait of the pervasive global nature of the code, the people who shape it, and the governments that enforce it."--Provided by publisher.
Author: John P. Carlin
Publisher: PublicAffairs
ISBN: 1541773810
Category : Computers
Languages : en
Pages : 522
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Book Description
The inside story of how America's enemies launched a cyber war against us-and how we've learned to fight back With each passing year, the internet-linked attacks on America's interests have grown in both frequency and severity. Overmatched by our military, countries like North Korea, China, Iran, and Russia have found us vulnerable in cyberspace. The "Code War" is upon us. In this dramatic book, former Assistant Attorney General John P. Carlin takes readers to the front lines of a global but little-understood fight as the Justice Department and the FBI chases down hackers, online terrorist recruiters, and spies. Today, as our entire economy goes digital, from banking to manufacturing to transportation, the potential targets for our enemies multiply. This firsthand account is both a remarkable untold story and a warning of dangers yet to come.
Author: Peter McGraw
Publisher: Simon and Schuster
ISBN: 1451665423
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Part road-trip comedy and part social science experiment, a scientist and a journalist travel the globe to discover the secret behind what makes things funny, questioning countless experts, including Louis C.K., along the way.
