Author: Sarah Santacroce
Publisher:
ISBN:
Category :
Languages : en
Pages : 278
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Book Description
Marketing has become a dirty word, a source of mistrust and a nightmare for many entrepreneurs.But what if marketing didn't have to be pushy, soul stealing, and focused on hustle and hype? What if there was a way you could connect with clients authentically and in alignment with your values and still make money? What if purpose and profit could coexist in the business world? Enter the Gentle MARKETING REVOLUTION.Structured around three phases of transformation that revolutionize the traditional Ps of marketing, along with thought-provoking questions to guide the way, Santacroce lays out the necessary steps to replace the old way of marketing with a way that is aligned with your values, your story, and your own unique approach-with profound results. You are in business to share your gifts with the world. The Gentle Marketing Revolution is the compass you need on your journey!
Author: Glenn Doman
Publisher: Square One Publishers, Inc.
ISBN: 0757051847
Category : Education
Languages : en
Pages : 241
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Book Description
*** OVER 13 MILLION COPIES SOLD*** Time and again, the work performed at The Institutes for the Achievement of Human Potential has demonstrated that children from birth to age six are capable of learning better and faster than older children. How To Teach Your Baby To Read shows just how easy it is to teach a young child to read, while How To Teach Your Baby Math presents the simple steps for teaching mathematics through the development of thinking and reasoning skills. Both books explain how to begin and expand each program, how to make and organize necessary materials, and how to more fully develop your child’s reading and math potential. How to Give Your Baby Encyclopedic Knowledge shows how simple it is to develop a program that cultivates a young child’s awareness and understanding of the arts, science, and nature—to recognize the insects in the garden, to learn about the countries of the world, to discover the beauty of a Van Gogh painting, and much more. How To Multiply Your Baby’s Intelligence provides a comprehensive program for teaching your young child how to read, to understand mathematics, and to literally multiply his or her overall learning potential in preparation for a lifetime of success. The Gentle Revolution Series: The Institutes for the Achievement of Human Potential has been successfully serving children and teaching parents for five decades. Its goal has been to significantly improve the intellectual, physical, and social development of all children. The groundbreaking methods and techniques of The Institutes have set the standards in early childhood education. As a result, the books written by Glenn Doman, founder of this organization, have become the all-time best-selling parenting series in the United States and the world.
Author: Marc Spitz
Publisher: Harper Collins
ISBN: 0062213059
Category : Social Science
Languages : en
Pages : 273
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Book Description
New York Times, Spin, and Vanity Fair contributor Marc Spitz explores the first great cultural movement since Hip Hop: an old-fashioned and yet highly modern aesthetic that’s embraced internationally by teens, twenty and thirty-somethings and even some Baby Boomers; creating hybrid generation known as Twee. Via exclusive interviews and years of research, Spitz traces Generation Twee’s roots from the Post War 50s to its dominance in popular culture today. Vampire Weekend, Garden State, Miranda July, Belle and Sebastian, Wes Anderson, Mumblecore, McSweeney’s, Morrissey, beards, artisanal pickles, food trucks, crocheted owls on Etsy, ukuleles, kittens and Zooey Deschanel—all are examples of a cultural aesthetic of calculated precocity known as Twee. In Twee, journalist and cultural observer Marc Spitz surveys the rising Twee movement in music, art, film, fashion, food and politics and examines the cross-pollinated generation that embodies it—from aging hipsters to nerd girls, indie snobs to idealistic industrialists. Spitz outlines the history of twee—the first strong, diverse, and wildly influential youth movement since Punk in the ’70s and Hip Hop in the ’80s—showing how awkward glamour and fierce independence has become part of the zeitgeist. Focusing on its origins and hallmarks, he charts the rise of this trend from its forefathers like Disney, Salinger, Plath, Seuss, Sendak, Blume and Jonathan Richman to its underground roots in the post-punk United Kingdom, through the late’80s and early ’90s of K Records, Whit Stillman, Nirvana, Wes Anderson, Pitchfork, This American Life, and Belle and Sebastian, to the current (and sometimes polarizing) appeal of Girls, Arcade Fire, Rookie magazine, and hellogiggles.com. Revealing a movement defined by passionate fandom, bespoke tastes, a rebellious lack of irony or swagger, the championing of the underdog, and the vanquishing of bullies, Spitz uncovers the secrets of modern youth culture: how Twee became pervasive, why it has so many haters and where, in a post-Portlandia world, can it go from here?
Author: Paul R. Gamble
Publisher: Kogan Page Publishers
ISBN: 9780749449803
Category : Business & Economics
Languages : en
Pages : 328
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Book Description
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.
Author: Jason Marc Campbell
Publisher: Impact and Integrity Media
ISBN: 1544526873
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
Our society is an ever-changing reflection of what we buy into—from our deepest fears to our greatest hopes, from the companies that fail to the ones that thrive. If your business is on a mission to provide authentic value and achieve a positive impact, society doesn’t just need you to think about sales and marketing. It needs you to be great at them. Attention is hard to come by in today’s hypercompetitive world. It takes real effort to earn it. Don’t let companies that lack integrity continue to dominate the conversation. Selling with Love is designed to shift your way of thinking about sales, unlocking your ability to further your mission without hesitation and without compromise. Achieve results and do it your way. Once you know how to do it and you truly understand why it’s so important, you’ll be unstoppable in your growth and impact—and even more aligned with your core values.
Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749464283
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Author: Rosa Wang
Publisher: Greenleaf Book Group
ISBN: 1632994836
Category : Social Science
Languages : en
Pages : 217
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Book Description
Rosa Wang’s remarkable book takes readers to the last frontier of the mobile/digital revolution. While much has been written about breakthrough technologies and early adopters who live where roads are good and smart phones are affordable, this book explores the largely undocumented journey of how digital technologies are entering the lives of those in extreme poverty—people, often women, often illiterate—who live without electricity or running water. With powerful stories, Wang brings you to the front lines of the revolution—to join meetings with small-holder farmers in raucous town halls in remote parts of Tanzania, and to sit on dirt floors alongside non-literate women in rural India. The book chronicles the exponential trajectory of the mobile phone through the arc of the author’s own journey, an Asian-American woman from Mississippi navigating male-dominated environments and cultures, while changing the digital world without a background in technology. Readers will learn of the challenges that come with life on less than two dollars a day, and in that world, the transformative power of digital technologies: to give identity, improve finances, and to bring some degree of empowerment. Along the way, the author introduces memorable individuals and guides them on their journey across the digital divide to join the mobile generation. These people, poor in monetary resources and literacy, are rich in social connections, warmth, and wisdom. Their day-to-day lives seem implausibly hard, and their resilience humbles at every turn. This book is about them. At its heart, this is their story.
Author: Vineet Nayar
Publisher: Harvard Business Press
ISBN: 1422139069
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Imagine a management philosophy based not upon serving a company's customers, but on serving the company's employees. Vineet Nayar, CEO of HCL Technologies in India, has put such a philosophy into practice with remarkable results. His "employee first, customer second" mantra has been recognized globally as an example of organizational innovation, and was deemed a "new and radical management philosophy" ripe for the picking in the Western world by Business Week. In this book, Nayar himself describes his blunt refusal to treat the flesh and blood of HCL--its people--as "human resource" or as "intellectual capital" or even as an asset like all its other assets-and how his unique perspective led to an holistic transformation of his organization. By putting employees on top of the organizational pyramid, he argues, your company can fully realize the value created in the interface between customers and employees. This book leads managers and executives through the five core aspects of Nayar's approach, demonstrating how to create a sense of urgency, overhaul incentives and reporting structures, foster transparency in communications and feedback, provide platforms for achievement and personal growth, and finally recognize the potential of every individual in the organization. The "Employee First" philosophy should be the fulcrum of the transformation journey of any organization.
Author: David Kamp
Publisher: Simon and Schuster
ISBN: 1501137816
Category : History
Languages : en
Pages : 352
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Book Description
"David Kamp takes readers behind the scenes to show how ... programs [such as Mister Rogers' Neighboorhood, Sesame Street, and Schoolhouse Rock] made it on air, ... [explaining] how ... like-minded individuals found their way into television, not as fame- or money-hungry would-be auteurs and stars, but as people who wanted to use TV to help children ... [The book] captures a period in children's television where enlightened progressivism prevailed, and shows how this period changed the lives of millions"--
Author: Neil Gershenfeld
Publisher: Basic Books
ISBN: 0786722045
Category : Technology & Engineering
Languages : en
Pages : 290
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Book Description
What if you could someday put the manufacturing power of an automobile plant on your desktop? It may sound far-fetched-but then, thirty years ago, the notion of "personal computers" in every home sounded like science fiction. According to Neil Gershenfeld, the renowned MIT scientist and inventor, the next big thing is personal fabrication -the ability to design and produce your own products, in your own home, with a machine that combines consumer electronics with industrial tools. Personal fabricators (PF's) are about to revolutionize the world just as personal computers did a generation ago. PF's will bring the programmability of the digital world to the rest of the world, by being able to make almost anything-including new personal fabricators. In FAB , Gershenfeld describes how personal fabrication is possible today, and how it is meeting local needs with locally developed solutions. He and his colleagues have created "fab labs" around the world, which, in his words, can be interpreted to mean "a lab for fabrication, or simply a fabulous laboratory." Using the machines in one of these labs, children in inner-city Boston have made saleable jewelry from scrap material. Villagers in India used their lab to develop devices for monitoring food safety and agricultural engine efficiency. Herders in the Lyngen Alps of northern Norway are developing wireless networks and animal tags so that their data can be as nomadic as their animals. And students at MIT have made everything from a defensive dress that protects its wearer's personal space to an alarm clock that must be wrestled into silence. These experiments are the vanguard of a new science and a new era-an era of "post-digital literacy" in which we will be as familiar with digital fabrication as we are with the of information processing. In this groundbreaking book, the scientist pioneering the revolution in personal fabrication reveals exactly what is being done, and how. The technology of FAB will allow people to create the objects they desire, and the kind of world they want to live in.
