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Author: Lucy Hall Greenlaw
Publisher:
ISBN:
Category : New England
Languages : en
Pages : 238
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Book Description
Author: Lucy Hall Greenlaw
Publisher:
ISBN:
Category : New England
Languages : en
Pages : 238
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Book Description
Author:
Publisher:
ISBN:
Category : New England
Languages : en
Pages : 438
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Book Description
Author: Lucy Hall Greenlaw
Publisher:
ISBN:
Category : New England
Languages : en
Pages : 216
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Author:
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 816
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Author: National Society of Colonial Dames in the State of New York
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 528
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Author: Grosvenor Library
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 82
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Book Description
Author: Chris Wharton
Publisher: Routledge
ISBN: 1135043574
Category : Social Science
Languages : en
Pages : 240
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Book Description
Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception. Split into three sections covering Foundations, Frameworks and Applications, the book’s chapters explore a range of areas central to an insight into the development of modern advertising, including: advertising history cultural, critical and political economy approaches to advertising texts in advertising the reception of advertising advertising in the home and outdoor advertising consumer culture. Case studies explore the diversity in the uses of advertising throughout history, from Ostia and the Square of the Corporations in the ancient Roman world to the UK Border Agency’s ‘Go Home’ campaign and contemporary City branding throughout Europe. Assessing the impact of the works of key critical thinkers including Marx, Morris, Lyotard, Barthes, Saussure, Williams and Hall have had on our understanding of consumption and advertising’s societal impact, Advertising: Critical Approaches illuminates and enhances our understanding and engagement with one of the most vital cultural and economic forces in contemporary society.
Author:
Publisher:
ISBN:
Category : Genealogy
Languages : en
Pages : 798
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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 700
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Author:
Publisher:
ISBN:
Category : Genealogy
Languages : en
Pages : 100
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