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Author: Paul G. Craig
Publisher:
ISBN:
Category :
Languages : en
Pages : 234
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Book Description
Author: Paul G. Craig
Publisher:
ISBN:
Category :
Languages : en
Pages : 234
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Book Description
Author: United States. Army. Corps of Engineers
Publisher:
ISBN:
Category : Flood control
Languages : en
Pages : 144
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Book Description
Author: James Mak
Publisher: University of Hawaii Press
ISBN: 0824832434
Category : Travel
Languages : en
Pages : 274
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Book Description
Developing a Dream Destination is an interpretive history of tourism and tourism policy development in Hawai‘i from the 1960s to the twenty-first century. Part 1 looks at the many changes in tourism since statehood (1959) and tourism’s imprint on Hawai‘i. Part 2 reviews the development of public policy toward tourism, beginning with a story of the planning process that started around 1970—a full decade before the first comprehensive State Tourism Plan was crafted and implemented. It also examines state government policies and actions taken relative to the taxation of tourism, tourism promotion, convention center development and financing, the environment, Honolulu County’s efforts to improve Waikiki, and how the Neighbor Islands have coped with explosive tourism growth. Along the way, author James Mak offers interpretations of what has worked, what has not, and why. He concludes with a chapter on the lessons learned while developing a dream destination over the past half century.
Author: Valene L. Smith
Publisher: University of Pennsylvania Press
ISBN: 0812208013
Category : Social Science
Languages : en
Pages : 354
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Book Description
Tourism—one of the world's largest industries—has long been appreciated for its economic benefits, but in this volume tourism receives a unique systematic scrutiny as a medium for cultural exchange. Modern developments in technology and industry, together with masterful advertising, have created temporarily leisured people with the desire and the means to travel. They often in turn effect profound cultural change in the places they visit, and the contributors to this work all attend to the impact these "guests" have on their "hosts." In contrast to the dramatic economic transformations, the social repercussions of tourism are subtle and often recognized only by the indigenous peoples themselves and by the anthropologists who have studied them before and after the introduction of tourism. The case studies in Hosts and Guests examine the five types of tourism—historical, cultural, ethnic, environmental, and recreational—and their impact on diverse societies over a broad geographical range
Author: Jason Sperb
Publisher: State University of New York Press
ISBN: 1438487754
Category : Performing Arts
Languages : en
Pages : 458
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Book Description
The Hard Sell of Paradise examines how mid-twentieth-century Hollywood, negotiating the rhetoric of the tourism industry, offered a complex and contradictory vision of "Hawai'i" for its audiences. From the classic studio system and elite tourism of the 1930s to a postwar era of mass travel, TV, and new leisure markets, the book explores how an eclectic group of populist media reflected the language of tourism not only through its narratives of leisure, but also through its complex engagement with larger cultural and historical questions, such as colonialism, world war, and statehood. Drawing on rare archival research, The Hard Sell of Paradise also explores the valuable role that tourism partners such as United Airlines, Matson Cruise Lines, and the Hawaii Tourist Bureau played in directly and indirectly influencing such films and television shows as Waikiki Wedding, Diamond Head, Blue Hawaii, The Endless Summer, and Hawaii Five-O.
Author:
Publisher:
ISBN:
Category : Flood control
Languages : en
Pages : 94
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Book Description
Author: Niloufer Abeysuriya
Publisher:
ISBN:
Category : Developing countries
Languages : en
Pages : 234
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Book Description
Author:
Publisher:
ISBN:
Category : Transportation
Languages : en
Pages : 150
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Book Description
Author: Mathematica, Inc
Publisher:
ISBN:
Category : Hawaii
Languages : en
Pages : 322
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Book Description
Author: François Vellas
Publisher: Bloomsbury Publishing
ISBN: 1349274860
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
Tourism marketing has long been considered as a branch of traditional marketing. However, in recent years, tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. This book sets out to examine the changes shaping the international marketing of tourism and travel. The book begins in defining the role of international marketing in tourism and describes the strategic marketing process, from analysis and strategy formulation to implementation techniques. It provides the marketing theory for the rest of the text. Part two focuses on specific issues that are currently influencing tourism marketing. As such, it explains how technology is affecting the way tourism firms operate, the impact and influence of environmental awareness, human resource strategy and service quality on tourism marketing. Finally, it presents the strategic responses of each of the sub-sectors - hospitality, air transport, tour operation, travel agency and the tourism destination - to the pressures of the changing tourism industry. The International Marketing of Travel and Tourism is aimed at final year undergraduate and postgraduate students of tourism providing a strategic approach to marketing within this growing sector.
