Author: Arooj Sheikh
Publisher: Arooj Sheikh
ISBN:
Category : Business & Economics
Languages : en
Pages : 173
Book Description
How do you raise startup capital to bring your vision to life? The Fundraising Strategy Playbook teaches you how to deliver a compelling pitch, generate investor demand, negotiate your terms, and determine your founder/funder fit. You’ll learn how to build your funding stack and get creative with how you source capital to achieve different milestones in your company’s journey. Written by a founder for founders, this book empowers entrepreneurs to know their options and take charge of their company’s financial future whether it’s by supercharging early revenue generation, sourcing non-dilutive financing (equity free money!), or raising venture capital. Packed with insights from entrepreneurs with $600M+ exits, legendary VCs (Kleiner Perkins, Accel, Techstars, 500 Startups, and more), and innovation enthusiasts like Jason Feifer (Entrepreneur Magazine), this book is filled with answers to the questions you wish you could ask the most accomplished entrepreneurial minds. This is the smart entrepreneur’s playbook on how to intelligently raise capital for the long haul success of a startup. The contents of this book include: • Part 1) Fundraising Fundamentals (sources of capital, venture capital fundraising process, and more) • Part 2) Elements + Design Principles of a Pitch Deck • Part 3) The Art of Persuasive Pitching • Part 4) Fundraising Strategy (how to plan a raise, types of investments, designing your funding stack, evaluating founder/funder fit, and more) • Part 5) Fundraising Strategy for Female Founders • Part 6) Fundraising Strategy for International Companies
The Fundraising Strategy Playbook
Author: Arooj Sheikh
Publisher: Arooj Sheikh
ISBN:
Category : Business & Economics
Languages : en
Pages : 173
Book Description
How do you raise startup capital to bring your vision to life? The Fundraising Strategy Playbook teaches you how to deliver a compelling pitch, generate investor demand, negotiate your terms, and determine your founder/funder fit. You’ll learn how to build your funding stack and get creative with how you source capital to achieve different milestones in your company’s journey. Written by a founder for founders, this book empowers entrepreneurs to know their options and take charge of their company’s financial future whether it’s by supercharging early revenue generation, sourcing non-dilutive financing (equity free money!), or raising venture capital. Packed with insights from entrepreneurs with $600M+ exits, legendary VCs (Kleiner Perkins, Accel, Techstars, 500 Startups, and more), and innovation enthusiasts like Jason Feifer (Entrepreneur Magazine), this book is filled with answers to the questions you wish you could ask the most accomplished entrepreneurial minds. This is the smart entrepreneur’s playbook on how to intelligently raise capital for the long haul success of a startup. The contents of this book include: • Part 1) Fundraising Fundamentals (sources of capital, venture capital fundraising process, and more) • Part 2) Elements + Design Principles of a Pitch Deck • Part 3) The Art of Persuasive Pitching • Part 4) Fundraising Strategy (how to plan a raise, types of investments, designing your funding stack, evaluating founder/funder fit, and more) • Part 5) Fundraising Strategy for Female Founders • Part 6) Fundraising Strategy for International Companies
Publisher: Arooj Sheikh
ISBN:
Category : Business & Economics
Languages : en
Pages : 173
Book Description
How do you raise startup capital to bring your vision to life? The Fundraising Strategy Playbook teaches you how to deliver a compelling pitch, generate investor demand, negotiate your terms, and determine your founder/funder fit. You’ll learn how to build your funding stack and get creative with how you source capital to achieve different milestones in your company’s journey. Written by a founder for founders, this book empowers entrepreneurs to know their options and take charge of their company’s financial future whether it’s by supercharging early revenue generation, sourcing non-dilutive financing (equity free money!), or raising venture capital. Packed with insights from entrepreneurs with $600M+ exits, legendary VCs (Kleiner Perkins, Accel, Techstars, 500 Startups, and more), and innovation enthusiasts like Jason Feifer (Entrepreneur Magazine), this book is filled with answers to the questions you wish you could ask the most accomplished entrepreneurial minds. This is the smart entrepreneur’s playbook on how to intelligently raise capital for the long haul success of a startup. The contents of this book include: • Part 1) Fundraising Fundamentals (sources of capital, venture capital fundraising process, and more) • Part 2) Elements + Design Principles of a Pitch Deck • Part 3) The Art of Persuasive Pitching • Part 4) Fundraising Strategy (how to plan a raise, types of investments, designing your funding stack, evaluating founder/funder fit, and more) • Part 5) Fundraising Strategy for Female Founders • Part 6) Fundraising Strategy for International Companies
The Fundraising Rules
Author: Mark Peter Davis
Publisher:
ISBN: 9781482761061
Category : Fund raising
Languages : en
Pages : 244
Book Description
The Fundraising Rules is a very clear explanation of the startup fundraising process, written by a person who has been on both sides of the fundraising process as a venture capitalist, angel investor and venture-backed startup founder. This book will guide you through the fundraising process from planning your fundraising strategy, to creating pitch materials, to getting the meeting, to closing the deal. You can read more about Mark Peter Davis, the author, on his blog http://mpd.me or follow him on Twitter http://twitter.com/mpd. WHAT PEOPLE ARE SAYING: "THIS IS VERY CLEAR!" - Julien Smith, NY Times Best Selling Author and Startup CEO "A practical guide from someone who has seen thousands of pitches - read it to get the inside track on how to get funded with the least amount of pain." - Jeff Bussgang, General Partner of Flybridge Capital Partners & Author of Mastering the VC Game "The Fundraising Rules should be required reading for entrepreneurs raising any round of capital. These tools will increase your odds of successfully getting funded, raising the right amount of money at the right valuation, and starting off the relationship with your investors in the best possible way." - Jed Katz, Managing Director of Javelin Venture Partners, Co-Founder of Rent.net & Move.com "This book is a clear step-by-step guide to the funding process and a great reference for founders preparing for that rite of passage." - Erick Schonfeld, Executive Producer at DEMO & Former Editor of TechCrunch A NOTE FROM THE AUTHOR: Many of the world's best entrepreneurs are bad at fundraising. At first, I didn't understand why, since the skills used in fundraising are many of the same skills used to create businesses. Over time, however, the reason these athletes underperform became clear. They don't possess a fundamental understanding of the fundraising process. They have the skills, but not the knowledge. My mission in writing this book is to illuminate the fundraising process so that engaging these venture capitalists is no longer like walking in the dark. I will provide a detailed account of both the key steps in fundraising and the rationale behind them. The information should help entrepreneurs see through the eyes of the venture capital investor, enabling them to better understand motivations of investors and how best to engage them. ABOUT THE AUTHOR: Mark Peter Davis is a serial entrepreneur, community organizer and venture capitalist. He is a Venture Partner at High Peaks Venture Partners and a co-founder of Venwise, Devspark, Founder Shield and several other companies. Mark is the author of a blog (mpd.me) that addresses industry topics and offers guidance to entrepreneurs on how to raise venture capital. Mark is also an occasional contributor to a number of industry news services, including PE Hub, Mashable, OPENForum, Business Insider and Inc.com.
Publisher:
ISBN: 9781482761061
Category : Fund raising
Languages : en
Pages : 244
Book Description
The Fundraising Rules is a very clear explanation of the startup fundraising process, written by a person who has been on both sides of the fundraising process as a venture capitalist, angel investor and venture-backed startup founder. This book will guide you through the fundraising process from planning your fundraising strategy, to creating pitch materials, to getting the meeting, to closing the deal. You can read more about Mark Peter Davis, the author, on his blog http://mpd.me or follow him on Twitter http://twitter.com/mpd. WHAT PEOPLE ARE SAYING: "THIS IS VERY CLEAR!" - Julien Smith, NY Times Best Selling Author and Startup CEO "A practical guide from someone who has seen thousands of pitches - read it to get the inside track on how to get funded with the least amount of pain." - Jeff Bussgang, General Partner of Flybridge Capital Partners & Author of Mastering the VC Game "The Fundraising Rules should be required reading for entrepreneurs raising any round of capital. These tools will increase your odds of successfully getting funded, raising the right amount of money at the right valuation, and starting off the relationship with your investors in the best possible way." - Jed Katz, Managing Director of Javelin Venture Partners, Co-Founder of Rent.net & Move.com "This book is a clear step-by-step guide to the funding process and a great reference for founders preparing for that rite of passage." - Erick Schonfeld, Executive Producer at DEMO & Former Editor of TechCrunch A NOTE FROM THE AUTHOR: Many of the world's best entrepreneurs are bad at fundraising. At first, I didn't understand why, since the skills used in fundraising are many of the same skills used to create businesses. Over time, however, the reason these athletes underperform became clear. They don't possess a fundamental understanding of the fundraising process. They have the skills, but not the knowledge. My mission in writing this book is to illuminate the fundraising process so that engaging these venture capitalists is no longer like walking in the dark. I will provide a detailed account of both the key steps in fundraising and the rationale behind them. The information should help entrepreneurs see through the eyes of the venture capital investor, enabling them to better understand motivations of investors and how best to engage them. ABOUT THE AUTHOR: Mark Peter Davis is a serial entrepreneur, community organizer and venture capitalist. He is a Venture Partner at High Peaks Venture Partners and a co-founder of Venwise, Devspark, Founder Shield and several other companies. Mark is the author of a blog (mpd.me) that addresses industry topics and offers guidance to entrepreneurs on how to raise venture capital. Mark is also an occasional contributor to a number of industry news services, including PE Hub, Mashable, OPENForum, Business Insider and Inc.com.
The Finance Playbook for Entrepreneurs
Author: Asif Ahmed
Publisher:
ISBN: 9781781335840
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Success in entrepreneurship is a unique concoction of hard work, luck and perseverance - but it's a whole lot easier when you can just copy the best methods. Entrepreneurs need the best financial advice at a time when their businesses can least afford it. This book summarises the guiding principles to follow and offers a shortcut for founders to developing a world-class finance department. The Finance Playbook for Entrepreneurs will help you to: - Identify and understand the right financial processes for your business - Choose the right accountants to help grow your business - Make the most of little-known tax tips and efficiencies - Put together a Finance Bible especially for your company - Evaluate automation vs outsourcing - Manage a remote-only finance team
Publisher:
ISBN: 9781781335840
Category : Business & Economics
Languages : en
Pages : 0
Book Description
Success in entrepreneurship is a unique concoction of hard work, luck and perseverance - but it's a whole lot easier when you can just copy the best methods. Entrepreneurs need the best financial advice at a time when their businesses can least afford it. This book summarises the guiding principles to follow and offers a shortcut for founders to developing a world-class finance department. The Finance Playbook for Entrepreneurs will help you to: - Identify and understand the right financial processes for your business - Choose the right accountants to help grow your business - Make the most of little-known tax tips and efficiencies - Put together a Finance Bible especially for your company - Evaluate automation vs outsourcing - Manage a remote-only finance team
Why Startups Fail
Author: Tom Eisenmann
Publisher: Crown Currency
ISBN: 0593137035
Category : Business & Economics
Languages : en
Pages : 370
Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Publisher: Crown Currency
ISBN: 0593137035
Category : Business & Economics
Languages : en
Pages : 370
Book Description
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
The Insider's Guide to Online Fundraising
Author: Jen Newmeyer
Publisher:
ISBN: 9780578562513
Category :
Languages : en
Pages : 230
Book Description
Do you need a roadmap for creating online initiatives? Are you frustrated by the lack of collaboration for your great ideas? Is digital fundraising simply too confusing or overwhelming? The "Insider's Guide" will answer these questions... and more!
Publisher:
ISBN: 9780578562513
Category :
Languages : en
Pages : 230
Book Description
Do you need a roadmap for creating online initiatives? Are you frustrated by the lack of collaboration for your great ideas? Is digital fundraising simply too confusing or overwhelming? The "Insider's Guide" will answer these questions... and more!
The Nonprofit Fundraising Strategy Playbook
Author: Mba James Fulton
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
Book Description
"The Nonprofit Fundraising Strategy Playbook" is an essential guide for nonprofit organizations seeking to bolster their fundraising efforts. The book outlines a comprehensive approach to developing, implementing, and evaluating effective fundraising strategies tailored to the unique needs and goals of nonprofit entities. It emphasizes the importance of aligning fundraising activities with the organization's mission and vision, leveraging diverse funding sources, and engaging stakeholders through compelling storytelling and strategic communication. The playbook offers practical tools and step-by-step instructions on how to create a fundraising plan that maximizes impact. It covers a range of topics including digital fundraising techniques, major gift solicitation, grant writing, event planning, and donor management. The book also provides insights into building long-term relationships with donors, utilizing data and analytics to optimize fundraising efforts, and adapting strategies in response to changing economic conditions and donor preferences. Through real-world examples and case studies, the playbook helps nonprofit leaders and fundraisers understand the dynamics of successful fundraising and apply them effectively within their organizations. Other Details: Dimension - 6 X 9 inches 93 pages of useful and practical information
Publisher: Independently Published
ISBN:
Category : Business & Economics
Languages : en
Pages : 0
Book Description
"The Nonprofit Fundraising Strategy Playbook" is an essential guide for nonprofit organizations seeking to bolster their fundraising efforts. The book outlines a comprehensive approach to developing, implementing, and evaluating effective fundraising strategies tailored to the unique needs and goals of nonprofit entities. It emphasizes the importance of aligning fundraising activities with the organization's mission and vision, leveraging diverse funding sources, and engaging stakeholders through compelling storytelling and strategic communication. The playbook offers practical tools and step-by-step instructions on how to create a fundraising plan that maximizes impact. It covers a range of topics including digital fundraising techniques, major gift solicitation, grant writing, event planning, and donor management. The book also provides insights into building long-term relationships with donors, utilizing data and analytics to optimize fundraising efforts, and adapting strategies in response to changing economic conditions and donor preferences. Through real-world examples and case studies, the playbook helps nonprofit leaders and fundraisers understand the dynamics of successful fundraising and apply them effectively within their organizations. Other Details: Dimension - 6 X 9 inches 93 pages of useful and practical information
The Private Equity Playbook: Management's Guide to Working with Private Equity
Author: Adam Coffey
Publisher: Lioncrest Publishing
ISBN: 9781544513270
Category : Business & Economics
Languages : en
Pages : 184
Book Description
Private equity firms are on the rise and rapidly changing the game. Today more than 5,500 P.E. firms own tens of thousands of companies, so it is essential for CEOs and senior management executives to understand exactly how private equity firms operate. This invaluable resource can help you devise a winning P.E. game plan for your own company that offers you greater freedom and financial success. CEO Adam Coffey has almost twenty years of experience building businesses for private equity companies. In this authoritative yet approachable handbook, he covers: The history and landscape of private equity Ground rules for finding the right firm to partner with Techniques for navigating the new governance Strategies for continued growth in the private equity space And more. The Private Equity Playbook provides all the coaching you'll need to compete and win on this new playing field.
Publisher: Lioncrest Publishing
ISBN: 9781544513270
Category : Business & Economics
Languages : en
Pages : 184
Book Description
Private equity firms are on the rise and rapidly changing the game. Today more than 5,500 P.E. firms own tens of thousands of companies, so it is essential for CEOs and senior management executives to understand exactly how private equity firms operate. This invaluable resource can help you devise a winning P.E. game plan for your own company that offers you greater freedom and financial success. CEO Adam Coffey has almost twenty years of experience building businesses for private equity companies. In this authoritative yet approachable handbook, he covers: The history and landscape of private equity Ground rules for finding the right firm to partner with Techniques for navigating the new governance Strategies for continued growth in the private equity space And more. The Private Equity Playbook provides all the coaching you'll need to compete and win on this new playing field.
Crack the Funding Code
Author: Judy Robinett
Publisher: HarperChristian + ORM
ISBN: 0814439845
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast. Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales. This book will show you how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. Crack the Funding Code gives you the broader perspective on: how funding works, how investors think, and what they need to hear to put their money where your mouth is. Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their industry or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.
Publisher: HarperChristian + ORM
ISBN: 0814439845
Category : Business & Economics
Languages : en
Pages : 273
Book Description
Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast. Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales. This book will show you how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. Crack the Funding Code gives you the broader perspective on: how funding works, how investors think, and what they need to hear to put their money where your mouth is. Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their industry or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.
Fundraising Management in a Changing Museum World
Author: Kate Brueggemann
Publisher: Taylor & Francis
ISBN: 1003814441
Category : Art
Languages : en
Pages : 166
Book Description
Fundraising Management in a Changing Museum World explains how cultural organizations can successfully create sustainable fundraising programs that will increase financial support and stabilize revenue during times of change. Drawing on the authors’ extensive experience, this book provides guidance that will enable readers to establish and maintain an efficient and effective fundraising program. Demonstrating that a strategic fundraising management plan is critical for identifying areas of growth, the authors also clarify how it helps to leverage an institution's resources and connections and ensure that time and budget are invested into the right activities. Readers will learn how to develop a plan for their organization, choose appropriate methods of solicitation for their audiences, and identify the roles of employees and volunteers in the process. Fundraising Management in a Changing Museum World is relevant to practitioners working in many different types and sizes of institutions around the world. The book is essential reading for development professionals, as well as other museum practitioners, leaders, and volunteers. It is a valuable tool for early career professionals and students considering employment in the cultural field.
Publisher: Taylor & Francis
ISBN: 1003814441
Category : Art
Languages : en
Pages : 166
Book Description
Fundraising Management in a Changing Museum World explains how cultural organizations can successfully create sustainable fundraising programs that will increase financial support and stabilize revenue during times of change. Drawing on the authors’ extensive experience, this book provides guidance that will enable readers to establish and maintain an efficient and effective fundraising program. Demonstrating that a strategic fundraising management plan is critical for identifying areas of growth, the authors also clarify how it helps to leverage an institution's resources and connections and ensure that time and budget are invested into the right activities. Readers will learn how to develop a plan for their organization, choose appropriate methods of solicitation for their audiences, and identify the roles of employees and volunteers in the process. Fundraising Management in a Changing Museum World is relevant to practitioners working in many different types and sizes of institutions around the world. The book is essential reading for development professionals, as well as other museum practitioners, leaders, and volunteers. It is a valuable tool for early career professionals and students considering employment in the cultural field.
Fundraising and the Next Generation
Author: Emily Davis
Publisher: John Wiley & Sons
ISBN: 1118236572
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts will be discussed to provide perspective, comparison, and related strategies. Includes step-by-step tools for setting up next gen technology in your organization and engaging Gen X and Y as donors Features a glossary of social media terms, a list of academic resources for development and professional advancement, and an assessment toolkit Defines the key characteristics of the four current generations, their habits for charitable giving, and how every development office can successfully engage them in philanthropy Provides a website with additional information beyond the book Savvy fundraising leaders understand that successful and sustained philanthropy is not just an issue for today. Long-term planning and diversified strategies allow fundraisers to access every prospective contribution possible. Timely and relevant, Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation.
Publisher: John Wiley & Sons
ISBN: 1118236572
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Step-by-step guidance to key fundraising methods to attract, engage, and retain donors of all ages Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools. Fundraising and the Next Generation covers the behaviors, key characteristics, and approaches for working with philanthropists under the age of forty. In addition, other age cohorts will be discussed to provide perspective, comparison, and related strategies. Includes step-by-step tools for setting up next gen technology in your organization and engaging Gen X and Y as donors Features a glossary of social media terms, a list of academic resources for development and professional advancement, and an assessment toolkit Defines the key characteristics of the four current generations, their habits for charitable giving, and how every development office can successfully engage them in philanthropy Provides a website with additional information beyond the book Savvy fundraising leaders understand that successful and sustained philanthropy is not just an issue for today. Long-term planning and diversified strategies allow fundraisers to access every prospective contribution possible. Timely and relevant, Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation.