The Fundamentals of Creative Design PDF Download
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Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 294044725X
Category : Design
Languages : en
Pages : 196
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Book Description
The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.
Author: Gavin Ambrose
Publisher: A&C Black
ISBN: 2940411611
Category : Design
Languages : en
Pages : 196
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Book Description
Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.
Author: Ken Burtenshaw
Publisher: Bloomsbury Publishing
ISBN: 2940447187
Category : Design
Languages : en
Pages : 186
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Book Description
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 294044725X
Category : Design
Languages : en
Pages : 196
Get Book Here
Book Description
The Fundamentals of Creative Design (second edition) is an update to the popular first edition of the same name, in which Gavin Ambrose and Paul Harris introduce students to the various aspects of the graphic design. This volume provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish. This updated edition includes new and revised content and images, giving the volume a more contemporary feel.
Author: G. Berkin
Publisher: WIT Press
ISBN: 1784661155
Category : Architecture
Languages : en
Pages : 205
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Book Description
Covering the topics of architecture and industrial design Creative Design in Industry and Architecture argues that the discourse on design criteria for both professions share many similarities. It is not intended to be prescriptive, but is rather the outcome of a detailed design analysis of the works of a number of industrial and architectural designers. The authors sought to compare the cultural outcomes of vernacular design in an attempt to show that the design process does not need to be difficult or complicated. This book seeks to present a critical assessment of design processes which achieve innovation in the fields of both architectural and industrial disciplines. The book is therefore about creativity, design strategies and innovative understanding. With decades of academic experience, the authors are keen on the idea that creativity can be taught. They wrote this book from an ongoing pedagogical need to show students that the creative palette has a wide range. Case studies and their related theory which support this view are included within the chapters. The book also unveils the design dilemma; how design can become complicated when surrounded with intricate problems although it is the sum of simple solutions. Common theories and practices are exposed within the two disciplines through observation, analysis, experiment and reflection to discuss and gain insight. Both creative and practical approaches are analysed by making a historical study followed by the fundamentals reflecting the current situation and practical applications of the architectural and industrial design principles outlined in an extensive collection of examples. To educators this book is instructive, to the students deductive, to designers inspiring.
Author: Adolfo Best-Maugard
Publisher:
ISBN:
Category : Decoration and ornament
Languages : en
Pages : 208
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Book Description
Author: Harry Nuriman
Publisher: Springer Nature
ISBN: 2494069696
Category : Social Science
Languages : en
Pages : 265
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Book Description
This is an open access book. Digital Humanities is an academic field concerned with the application of computational tools and methods to traditional humanities disciplines. The purpose of this conference is to bring together scholars, researchers and representatives in digital humanities and discuss issues and ideas relating to their effect on aspects of human culture, with an emphasis on digital methods and trends and practices in digital culture. In Society 5.0, new value created through innovation will eliminate regional, age, gender, and language gaps and enable the provision of products and services finely tailored to diverse individual needs and latent needs. Conference of Digital Humanities 2022 (CODH-22) will discuss what sorts of challenges exist in the field and suggests how they might be addressed. Conference on Digital Humanities 2022 (CODH-22) aims to bring together the expertise of people who work in a changing society, both theoretically and practically, in the fields of Digital Humanities. CODH-22 will absorb articles of interdisciplinary research results, conceptual ideas, studies, and applications of theories that examine and review current practices on the effects of the changes within and the developments of Digital Humanities.
Author: Pieter E. Vermaas
Publisher: Springer
ISBN: 3319733028
Category : Philosophy
Languages : en
Pages : 555
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Book Description
This volume presents 25 essays on the philosophy of design. With contributions originating from philosophy and design research, and from product design to architecture, it gives a rich spectrum of state of the art research and brings together studies on philosophical topics in which design plays a key role and design research to which philosophy contributes. Coverage zooms in on specific and more well-known design disciplines but also includes less-studied disciplines, such as graphic design, interior architecture and exhibition design. In addition, contributors take up traditional philosophical issues, such as epistemology, politics, phenomenology and philosophy of science. Some essays cover philosophical issues that emerge in design, for instance what design can do in addressing societal problems, while other essays analyze main-stream philosophical issues in which design is part of the argument, as for instance abduction and aesthetics. Readers will discover new research with insightful analyses of design research, design thinking and the specificity of design. Overall, this comprehensive overview of an emerging topic in philosophy will be of great interest to researchers and students.
Author: Panos Markopoulos
Publisher: Springer
ISBN: 3319291556
Category : Computers
Languages : en
Pages : 388
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Book Description
This book presents a number of new methods, tools, and approaches aimed to assist researchers and designers during the early stages of the design process, focusing on the need to approach the development of new interactive products, systems and related services by closely observing the needs of potential end-users through adopting a design thinking approach. A wide range of design approaches are explored, some emphasizing on the physicality of interaction and the products designed, others exploring interactive design and the emerging user experience (UX) with a focus on the value to the end-user. Contemporary design processes and the role of software tools to support design are also discussed. The researchers draw their expertise from a wide range of fields and it is this interdisciplinary approach which provides a unique perspective resulting in a flexible collection of methods that can be applied to a wide range of design contexts. Interaction and UX designers and product design specialists will all find Collaboration in Creative Design an essential read.
Author: University of California (1868-1952)
Publisher:
ISBN:
Category : Universities and colleges
Languages : en
Pages : 1456
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Book Description
Author: Mohammad H. Sadraey
Publisher: John Wiley & Sons
ISBN: 1394218230
Category : Technology & Engineering
Languages : en
Pages : 869
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Book Description
Learn the aircraft design process from a systems-engineering perspective, designed for both aspiring and practicing aerospace engineers Aircraft design incorporates a range of technological areas, including aerodynamics, flight dynamics, propulsion, and structure. Aircraft engineering design therefore requires techniques from systems engineering to integrate the requirements from these disparate areas into a coherent whole. There has never been a greater need for successful aerospace engineers to have a grasp of systems engineering and its applications in the field. Aircraft Design: A Systems Engineering Approach meets this need with a volume which takes the reader from conceptual design to detail design. Offering a systems engineering approach that weighs the needs of different aircraft components holistically, it provides readers with a practical look into the process of aircraft design. Now fully updated to reflect the latest industry developments, it promises to continue as an indispensable tool for modern students in the field. Readers of the second edition of Aircraft Design will also find: Brand new material on structural design, spoiler design, winglets, aircraft modification and modernization, and more Detailed discussion of emerging topics including all-electric aircraft design, VTOL aircraft design, and many others Guidance on the latest FAA requirements with a design impact Aircraft Design is ideal for senior undergraduate and graduate students interested in aircraft design, advanced aircraft design, and air vehicle design. The book may also be of interest to mechanical, industrial, and systems engineers working in the aerospace sector.
