The Fundamentals of Brand SERPs for Business PDF Download
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Author: Jason Barnard
Publisher: Kalicube SAS
ISBN: 9781956464115
Category :
Languages : en
Pages : 178
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Book Description
Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a "digital business card"-the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business, Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world's opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now's the time to make your Brand SERP "sexy" and surpass the competition.
Author: Jason Barnard
Publisher: Kalicube SAS
ISBN: 9781956464115
Category :
Languages : en
Pages : 178
Get Book Here
Book Description
Google is key to managing the online presence of your business. Think of the Google search results for your brand name as a "digital business card"-the single most important online representation of your brand message. In The Fundamentals of Brand SERPs for Business, Jason Barnard uses exclusive insight from his business, Kalicube, to explain why Brand SERPs are a vital part of any digital marketing strategy. Google reflects the world's opinion of your brand, so learning how to tailor your Brand SERP elevates brand credibility, audience engagement, and overall success. With other brands leaving their online reputation to chance, now's the time to make your Brand SERP "sexy" and surpass the competition.
Author: Jason Barnard
Publisher: 1973
ISBN: 9781956464108
Category :
Languages : en
Pages :
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Book Description
Author: Ai Addyson-Zhang
Publisher:
ISBN:
Category :
Languages : en
Pages : 374
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Book Description
To succeed in today's digital age, you need real, tangible skills. The skills you learn to build yourself will outperform a degree on your resume. Outdated and perishable theories taught in college are becoming of disservice in teaching real life skills that fuel our students' passions. Is the degree worth the debt? Americans would rather have an internship at Google (60%) over a degree from Harvard (40%), in a study led by QuestResearch Group in 2020. And only 13% of U.S. adults, 11% of C-level executives, and 6% of university trustees say college graduates have work-ready skills. Before you go to college -- or spend another year in that career you may not love! -- stop and read this groundbreaking guidebook. See all the book bonuses, VIP membership, and more at savethetuition.com. Skip the Degree, Save the Tuition: Your A-Z Pathway to Teach Yourself a Money-Making Online Skill Set is a powerful new skills-based guidebook created by two successful dropouts, featuring the stories of more than 40 entrepreneurs to inspire your skills-based income journey. Lead author and serial entrepreneur Julia McCoy shares a tangible, actionable pathway where you can learn exactly how to live, work, and earn from your passion without the degree. Educational disruptor Dr. Ai Addyson-Zhang brings the data, studies, and parental guidance on the pitfalls of perishable theories taught in traditional education. Joining Dr. Ai and Julia in contributing to this powerful book Skip the Degree, Save the Tuition is a host of amazing entrepreneurs: Seth Godin, Neil Patel, Amanda Bond, Valerie Young, Jacob McMillen, Shay Rowbottom, Jeff Deutsch, Tom Wedding, Jeanie Sanchez, William Robins, Zee Ali, Marisa Hamamoto, Ravi Abuvala, April Hill, Jeff Hunter, Josiah Town, Lori Stead, Brittany Harris, Alexander Strate, Angela Fehr, Chris Bryant, Clay Mosley, Brennan Agranoff, Ryan Stewart, Dr. Natalia Wiechowski, Sebastian Rusk, William Hall, Jordan Paris, Gene Petrov, Benji Hyam, Kris Olivo, Ryan Robinson, Tyler Samani-Sprunk, Henneke Duistermaat, Tami McVay, Rich Carr, Justin Staples, Marcin Drozdz, Jeremy Knauff, Alexandra Marshall, and Robert Nickell. Inside Skip the Degree, Save the Tuition, Julia outlines a tangible four-step pathway that teaches you how to build YOUR OWN income-earning skill set. First, uncover your passion (what you love doing); then, map that to a real skill and build knowledge (learn, on your own); thirdly, roll up your sleeves and get your hands dirty (labor); and lastly, grow and charge more for your skills as you refine them (level-up). Julia has repeated these steps to build her seven-figure brands, and teach hundreds of students how to grow theirs. Co-author Dr. Ai Addyson-Zhang wrote the first chapter, and brings in a powerful perspective for both parents and students. After receiving her MA from Syracuse University and then her Ph.D. from the University of Maryland, she began her teaching career as an Assistant Professor. A few years into her teaching career, Dr. Ai discovered that students were becoming more disengaged and less interested in learning. This led Dr. Ai to embark on a journey to transform today's education crisis. Today, Dr. Ai is no longer teaching inside four walls, but on a much larger stage. She is the founder of Classroom Without Walls, serves as an Education consultant, and is a proud Adobe Education Leader and HubSpot Academy Instructor. Dr. Ai has been featured in Forbes, Entrepreneur, The Today Show's Parenting Column, Pearson Education, and more. Don't miss this incredible book, launching in all formats on Amazon, including Audible, February 10, 2020.See all the book bonuses, VIP membership, and more at savethetuition.com.
Author: Eric Enge
Publisher: "O'Reilly Media, Inc."
ISBN: 1491903643
Category : Business & Economics
Languages : en
Pages : 1086
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Book Description
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Examine the effects of Google’s Panda and Penguin algorithms Consider opportunities in mobile, local, and vertical SEO Build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to
[email protected].
Author: Er. Tarini Prasad Ray
Publisher: Shashwat Publication
ISBN: 811908408X
Category : Business & Economics
Languages : en
Pages : 96
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Book Description
The author of the book "Fundamentals of Digital Marketing" in the 1st edition is an expert in the field of Digital Marketing. He has extensive experience working in the industry, and has honed their knowledge and skills over many years. This book is an essential resource for anyone who wants to learn about the basics of Digital Marketing and how to use it effectively to grow their business. The author begins the book by introducing readers to the concept of digital marketing, explaining what it is and how it has evolved over time. He discuss the various channels and platforms that businesses can use to reach their target audience, including search engine optimization (SEO), social media marketing, email marketing, and more. He also cover the basics of Google Analytics, as well as the importance of creating high-quality content that resonates with your target audience. Throughout the book, the author provides practical tips and advice for implementing a successful digital marketing strategy. The author covers topics such as identifying your target audience, developing a strong brand identity, creating effective content, and measuring the success of your campaigns. The author also mention the importance of staying up-to-date with the latest trends and technologies in the digital marketing landscape, and provide resources for continuing education and professional development. In addition to his expertise in digital marketing, the author is also an engaging and skilled writer. Overall, the author of "Fundamentals of Digital Marketing" is a highly knowledgeable and experienced expert in the field of digital marketing. This book is an essential resource for anyone who wants to learn about the basics of digital marketing and how to use it effectively to grow their business. With clear and concise writing, practical tips, and real-world examples, this book is a must-read for anyone who wants to stay ahead of the curve in the fast-paced world
Author: Jeremy Arthur Morris
Publisher:
ISBN:
Category :
Languages : en
Pages : 58
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Book Description
New dimensions of success combined in this book
Author: Larry D. Kelley
Publisher: Routledge
ISBN: 9780765626356
Category : Advertising media planning
Languages : en
Pages : 0
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Book Description
Updated and greatly expanded to reflect the explosive growth of new media, this acclaimed and widely-adopted text offers practical guidance for those involved in media planning on a daily basis as well as those who must ultimately approve strategic media decisions. Its current, real-world business examples and down-to-earth approach will resonate with students as well as media professionals on both the client and agency side.
Author: Graham Robertson
Publisher: Createspace Independent Publishing Platform
ISBN: 9781983625886
Category :
Languages : en
Pages : 228
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Book Description
"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a brand that your consumers will love. You will learn how to think strategically, define your brand with a positioning statement and a brand idea, write a brand plan everyone can follow, inspire smart and creative marketing execution, and be able to analyze the performance of your brand through a deep-dive business review. Marketing pros and entrepreneurs, this book is for you. Whether you are a VP, CMO, director, brand manager or just starting your marketing career, I promise you will learn how to realize your full potential. You could be in brand management working for an organization or an owner-operator managing a branded business. Beloved Brands provides a toolbox intended to help you every day in your job. Keep it on your desk and refer to it whenever you need to write a brand plan, create a brand idea, develop a creative brief, make advertising decisions or lead a deep-dive business review. You can even pass on the tools to your team, so they can learn how to deliver the fundamentals needed for your brands. This book is also an excellent resource for marketing professors, who can use it as an in-class textbook to develop future marketers. It will challenge communications agency professionals, who are looking to get better at managing brands, including those who work in advertising, public relations, in-store marketing, digital advertising or event marketing. "Most books on branding are really for the MARCOM crowd. They sound good, but you find it's all fluff when you try to take it from words to actions. THIS BOOK IS DIFFERENT! Graham does a wonderful job laying out the steps in clear language and goes beyond advertising and social media to show how branding relates to all aspects of GENERAL as well as marketing management. Make no mistake: there is a strong theoretical foundation for all he says...but he spares you the buzzwords. Next year my students will all be using this book." Kenneth B. (Ken) Wong, Queen's University If you are an entrepreneur who has a great product and wants to turn it into a brand, you can use this book as a playbook. These tips will help you take full advantage of branding and marketing, and make your brand more powerful and more profitable. You will learn how to think, define, plan, execute and analyze, and I provide every tool you will ever need to run your brand. You will find models and examples for each of the four strategic thinking methods, looking at core strength, competitive, consumer and situational strategies. To define the brand, I will provide a tool for writing a brand positioning statement as well as a consumer profile and a consumer benefits ladder. I have created lists of potential functional and emotional benefits to kickstart your thinking on brand positioning. We explore the step-by-step process to come up with your brand idea and bring it all together with a tool for writing the ideal brand concept. For brand plans, I provide formats for a long-range brand strategy roadmap and the annual brand plan with definitions for each planning element. From there, I show how to build a brand execution plan that includes the creative brief, innovation process, and sales plan. I provide tools for how to create a brand calendar and specific project plans. To grow your brand, I show how to make smart decisions on execution around creative advertising and media choices. When it comes time for the analytics, I provide all the tools you need to write a deep-dive business review, looking at the marketplace, consumer, channels, competitors and the brand. Write everything so that it is easy to follow and implement for your brand. My promise to help make you smarter so you can realize your full potential.
Author: Damian Ryan
Publisher: Kogan Page Publishers
ISBN: 0749464283
Category : Business & Economics
Languages : en
Pages : 304
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Book Description
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Author: Lee Wilson
Publisher: Emerald Group Publishing
ISBN: 1838670807
Category : Business & Economics
Languages : en
Pages : 151
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Book Description
Every high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments.
