The Four Keys to Advertising Success PDF Download

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The Four Keys to Advertising Success

The Four Keys to Advertising Success PDF Author: Spike Santee
Publisher: Xlibris Corporation
ISBN: 1462865046
Category : Business & Economics
Languages : en
Pages : 78

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Book Description
The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a step-by-step guide to help small business owners avoid becoming victims of “marketing malpractice.” Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.