Author: Teo Correia
Publisher: Redline Wirtschaft
ISBN: 3864148871
Category : Business & Economics
Languages : en
Pages : 193
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Book Description
The Fluid Consumer takes an in-depth look at how digital technologies are driving profound shifts in consumer expectations and in the consumer packaged goods industry, and it explores the implications of those shifts for business models, branding, and growth strategies. Branding in the digital world requires new practices and strategies. And, as Teo Correia explains, platform economics demonstrate how brands can leverage the power of network effects to grow. In this book, Correia builds upon the new model for digital branding: Brands as Platforms, a revolutionary way to approach and leverage digital technologies beyond e-commerce. He also provides a framework to help leaders and managers position their organizations for sustainable growth by leveraging digital technologies to engage consumers, and to optimize innovation efforts, marketing, and channel strategy development. In a nutshell, The Fluid Consumer: - Reveals how profoundly the consumer is changing in the digital era, and the ways in which consumer packaged goods companies are evolving and adapting as a result. - Develops the new model for digital branding – Brands as Platforms – a revolutionary way to approach and leverage digital technologies beyond e-commerce. - Describes the Four Pillars of Digital Growth needed to achieve digital consumer engagement and position an organization for success. - Uses case study examples to demonstrate how consumer packaged goods companies are finding new ways to position themselves and stay competitive in the face of industry transformation.
Author:
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 460
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Book Description
Author: Klaus Schuster
Publisher: Redline Wirtschaft
ISBN: 3864146798
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
You'll find them in every company: managers and executives who don't understand the importance of fun in the workplace. They can't delegate, they don't really communicate and they use their offices to play politics, making their and their employee's work lives a living hell. Klaus Schuster doesn't pull any punches in his humorous account of the 11 most common management sins being committed every day in the banking and business world. His first of four management bestsellers in Europe, this book shows that it doesn't have to be that way!
Author: United States. Executive Office of the President. Office of Consumer Affairs
Publisher:
ISBN:
Category : Consumer protection
Languages : en
Pages : 292
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Book Description
Contains selected State legislation, court decisions and related information.
Author:
Publisher:
ISBN:
Category : Consumer education
Languages : en
Pages : 798
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Book Description
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 572
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Book Description
The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.
Author: United States. Patent Office
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 1186
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Book Description
Author: United States. Congress. Senate. Committee on the Judiciary
Publisher:
ISBN:
Category : Agricultural price supports
Languages : en
Pages : 128
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Book Description
Author: United States. Patent and Trademark Office
Publisher:
ISBN:
Category : Patents
Languages : en
Pages : 1382
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Book Description
Author: Jonathan Long
Publisher: Taylor & Francis
ISBN: 1317336836
Category : Social Science
Languages : en
Pages : 247
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Book Description
Social inequalities are often reproduced in sport and leisure contexts. However, sport and leisure can be sites of resistance as well as oppression; they can be repressive or promote positive social change. This challenging and important book brings together contemporary cases examining different dimensions of inequality in sport and leisure, ranging from race and ethnicity to gender, sexual orientation, disability, religion and class. Presenting research-based strategies in support of social justice, this book places the experiences of disadvantaged communities centre stage. It addresses issues affecting participation, inclusion and engagement in sport, while discussing the challenges faced by specific groups such as Muslim women and LGBT young people. Including original theoretical and methodological insights, it argues that the experiences of these marginalised groups can shed a light on the political struggles taking place over the significance of sport and leisure in society today. Sport, Leisure and Social Justice is fascinating reading for students and academics with an interest in sport and politics, sport and social problems, gender studies, race and ethnicity studies, or the sociology of sport.
