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Author: Tony Kent
Publisher: Routledge
ISBN: 1134076681
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice. Kent and Brown offer a truly interdisciplinary approach to the concept, offering a variety of perspectives on the debates surrounding flagship function and its role as a place of consumption. Chapters focus on the development of prestigious stores, hotels and arts and cultural centres, as showcases for branded experiences and products and as demonstrations of commercial and public policy. Cases and examples include The Eden Project in the UK, automotive showrooms in Germany, hotels in Dubai and Las Vegas, and Vienna's cultural quarter. Theoretical discussion explores the tensions between costs and profitability, conspicuous consumption and the sustainability of iconic forms. The book enables readers to explore the flagship concept from different perspectives, and while a marketing approach predominates, it provides a disciplinary challenge which will open up new ways of understanding the concept.
Author: Tony Kent
Publisher: Routledge
ISBN: 1134076681
Category : Business & Economics
Languages : en
Pages : 288
Get Book Here
Book Description
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of the concept of the flagship, bringing together a range of scholarly insights from the field, covering issues such as consumerism, areas of consumption and experimental marketing theory and practise. The ways in which flagship projects communicate brand values, both externally and internally, form an important part of this book, and provide new perspectives on late twentieth century commercial and cultural policy and practice. Kent and Brown offer a truly interdisciplinary approach to the concept, offering a variety of perspectives on the debates surrounding flagship function and its role as a place of consumption. Chapters focus on the development of prestigious stores, hotels and arts and cultural centres, as showcases for branded experiences and products and as demonstrations of commercial and public policy. Cases and examples include The Eden Project in the UK, automotive showrooms in Germany, hotels in Dubai and Las Vegas, and Vienna's cultural quarter. Theoretical discussion explores the tensions between costs and profitability, conspicuous consumption and the sustainability of iconic forms. The book enables readers to explore the flagship concept from different perspectives, and while a marketing approach predominates, it provides a disciplinary challenge which will open up new ways of understanding the concept.
Author: Donald Craig Miller
Publisher: WestBow Press
ISBN: 1664283889
Category : Fiction
Languages : en
Pages : 130
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Book Description
A bitter squabble over a tradesman's inheritance. A frightened man, on the run, trying to evade unseen persons to keep them from stealing that same inheritance. First century privaate detective, Jake Jezreel, has been hired to step in between these two fighting factions. But when you're in the middle, Jake discovers there is no place to hide. In Jake Jezreel's latest adventure, "The Wreck of the Flagship Octavian", the detective is swept up into an investigation much greater than he ever could have imagined. The ensuing struggle over the inheritance explodes into a brawl with a violent gang, a precision Roman military raid, and a frantic, climactic chase through the windy streets of Jerusalem. Hannukah is the backdrop of this adventure, with the icy winds of December intruding into all the twists and turns of this intricate tale. In all of his tough choices along the way, Jake's faith is greatly tested. Living the Christian life in amongst the many evils of worldly society "ain't easy". Time and time again, during this investigation, Jake must depend, moment by moment, upon the powerful wisdom of God. Who will finally get the inheritance? What claim do the Romans have over the disputed inheritance? What is the trap that Jake finally springs to capture the evildoers? The tale of "The Wreck of the Flagship Octavian" will draw all these loose ends together in a final, dramatic conclusion.
Author: H. Smyth
Publisher: Taylor & Francis
ISBN: 1135825882
Category : Architecture
Languages : en
Pages : 301
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Book Description
This book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.
Author: Kat Armas
Publisher: Brazos Press
ISBN: 1493431110
Category : Religion
Languages : en
Pages : 224
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Book Description
Christianity Today 2022 Book Award Finalist (Christian Living & Discipleship) "[A] powerful debut. . . . This persuasive testament will appeal to Christians interested in the lesser-known women of the Bible."--Publishers Weekly "Armas expertly weaves her own abuelita's history of personal faith and resistance into each chapter and intersects it with biblical text, creating an approachable work."--Library Journal What if some of our greatest theologians wouldn't be considered theologians at all? Kat Armas, a second-generation Cuban American, grew up on the outskirts of Miami's famed Little Havana neighborhood. Her earliest theological formation came from her grandmother, her abuelita, who fled Cuba during the height of political unrest and raised three children alone after her husband passed away. Combining personal storytelling with biblical reflection, Armas shows us how voices on the margins--those often dismissed, isolated, and oppressed because of their gender, socioeconomic status, or lack of education--have more to teach us about following God than we realize. Abuelita Faith tells the story of unnamed and overlooked theologians in society and in the Bible--mothers, grandmothers, sisters, and daughters--whose survival, strength, resistance, and persistence teach us the true power of faith and love. The author's exploration of abuelita theology will help people of all cultural and ethnic backgrounds reflect on the abuelitas in their lives and ministries and on ways they can live out abuelita faith every day.
Author: Mike Resnick
Publisher: Pyr
ISBN: 1591028523
Category : Fiction
Languages : en
Pages : 375
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Book Description
The date is 1970 of the Galactic Era, almost three thousand years from now, and the Republic, created by the human race but not yet dominated by it, finds itself in an all-out war against the Teroni Federation, an alliance of races that resent Man’s growing military and economic power. The rebel starship, the Theodore Roosevelt, under the command of Wilson Cole, is preparing to lead Cole’s ragtag armada into the Republic, even though he is outnumbered thousands to one. Cole is convinced that the government has become an arrogant and unfeeling political entity and must be overthrown. The trick is to avoid armed conflict with the vast array of ships, numbering in the millions, in the Republic’s Navy. For a time Cole’s forces strike from cover and race off to safety, but he soon sees that is no way to conquer the mightiest political and military machine in the history of the galaxy. He realizes that he must reach Deluros VIII, the headquarters world of the Republic (and of the race of Man), in order to have any effect on the government at all – but Deluros VIII is the best-protected world in the Republic. But a new threat looms on the horizon. Cole, the Valkyrie, David Copperfield, Sharon Blacksmith, Jacovic, and the rest of the crew of the Teddy R face their greatest challenge yet, and the outcome will determine the fate of the entire galaxy. From the Hardcover edition.
Author: David Childs
Publisher: Seaforth Publishing
ISBN: 1473852854
Category : History
Languages : en
Pages : 644
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Book Description
This new paperback edition brings the history of Henry VIII's famous warship right up to date with new chapters on the stunning presentation of the hull and the 19,000 salvaged artefacts in the new museum in Portsmouth.Mary Rose has, along with HMS Victory, become an instantly recognisable symbol of Britain's maritime past, while the extraordinary richness of the massive collection of artefacts gleaned from the wreck has meant that the ship has acquired the status of some sort of 'time capsule', as if it were a Tudor burial site. But she is much more than an archaeological relic; she was a warship, and a revolutionary one, that served in the King's navy for thirty-four years, almost the entire length of his reign.This book tells the story of her eventful career, placing it firmly within the colourful context of Tudor politics, court life and the developing administration of a permanent navy. And though the author also brings the story right down to the present day, with chapters on the recovery, the fresh ideas and information thrown up by the massive programme of archaeological work since undertaken, and the new display just recently opened at Portsmouth Historic Dockyard, it is at heart a vivid retelling of her career and, at the end, her dramatic sinking.With this fine narrative and the beautiful illustrations the book will appeal to the historian and enthusiast, and also to the general reader and museum visitor.
Author: Tim Caro
Publisher: Island Press
ISBN: 159726959X
Category : Nature
Languages : en
Pages : 394
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Book Description
The vast scope of conservation problems has forced biologists and managers to rely on "surrogate" species to serve as shortcuts to guide their decision making. These species-known by a host of different terms, including indicator, umbrella, and flagship species-act as proxies to represent larger conservation issues, such as the location of biodiversity hotspots or general ecosystem health. Synthesizing an immense body of literature, conservation biologist and field researcher Tim Caro offers systematic definitions of surrogate species concepts, explores biological theories that underlie them, considers how surrogate species are chosen, critically examines evidence for and against their utility, and makes recommendations for their continued use. The book clarifies terminology and contrasts how different terms are used in the real world considers the ecological, taxonomic, and political underpinnings of these shortcuts identifies criteria that make for good surrogate species outlines the circumstances where the application of the surrogate species concept shows promise Conservation by Proxy is a benchmark reference that provides clear definitions and common understanding of the evidence and theory behind surrogate species. It is the first book to review and bring together literature on more than fifteen types of surrogate species, enabling us to assess their role in conservation and offering guidelines on how they can be used most effectively.
Author: Derrick Murphy
Publisher: HarperCollins UK
ISBN: 0007268742
Category : Education
Languages : en
Pages : 202
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Book Description
For the 2008 specifications, this book includes coverage from the causes of the American Revolutionary War to the end of the First World War. With historical interpretations, document source questions, explanation of difficult words and concepts, a study skills section for exam preparation and visuals to support learning available online. Contents: Study and examination skills 1 The United States 1740 1919: A synoptic overview 2 The Struggle for Independence c1740 1783 3 Westward Expansion in the 19th Century 4 The Causes and Course of the Civil War, 1840 1865 5 The Gilded Age' to the First World War, 1865 1919 6 Civil Rights 1865 1919 Index"
Author: Leonard Bacon
Publisher:
ISBN:
Category :
Languages : en
Pages : 764
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Book Description
Author:
Publisher:
ISBN:
Category : United States
Languages : en
Pages : 1542
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Book Description
