The First Modern Campaign

The First Modern Campaign PDF Author: Gary A. Donaldson
Publisher: Rowman & Littlefield Publishers
ISBN: 0742580121
Category : History
Languages : en
Pages : 209

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Book Description
The presidential campaign that pitted Richard M. Nixon against John F. Kennedy was the most significant political campaign since World War II. With Eisenhower's tenure at an end, American society broke with the culture of the war years. This social shift was reflected in and provoked by new trends in American political life and political campaigning, all of which made 1960 a landmark year in American politics. In this engaging book, Gary A. Donaldson tells the story of Kennedy versus Nixon with a sharp eye for the salient political developments and a keen sense of the drama of an election that was unlike any other the nation had experienced. The election of 1960 was also an orchestrated political drama, organized as a sweeping campaign from coast to coast and staged for a national television audience. This made it the first modern campaign in which the television media changed the dynamics of presidential politics and in which photographs, charisma, and direct appeals to voters counted as they had never done before. It was also an election of intense personal rivalry made all the more spirited by the prejudice against Kennedy's Catholicism and his intention to widen the American political arena. Ideological shifts within the parties as they combined with innovations in campaigning would mark a clear divide in politics as it was practiced and politics as it would have to be practiced in the future. Yet not since Theodore White's journalistic account, The Making of the President, has attention been paid to the full 1960 campaign as it played out in the early primaries and then culminated in the November election. Donaldson shows why the whole political season is critical to understanding American politics today. The First Modern Campaign is essential and engaging reading for anyone interested in contemporary politics in the United States.

Gilded Age Cato

Gilded Age Cato PDF Author: Charles W. Calhoun
Publisher: University Press of Kentucky
ISBN: 0813161797
Category : Biography & Autobiography
Languages : en
Pages : 289

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Book Description
Union general, federal judge, presidential contender, and cabinet officer—Walter Q. Gresham of Indiana stands as an enigmatic character in the politics of the Gilded Age, one who never seemed comfortable in the offices he sought. This first scholarly biography not only follows the turns of his career but seeks also to find the roots of his disaffection. Entering politics as a Whig, Gresham shortly turned to help organize the new Republican Party and was a contender for its presidential nomination in the 1880s. But he became popular with labor and with the Populists and closed his political career by serving as secretary of state under Grover Cleveland. In reviewing Gresham's conduct of foreign affairs, Charles W. Calhoun disputes the widely held view that he was an economic expansionist who paved the way for imperialism. Gresham, instead, is seen here as a traditionalist who tried to steer the country away from entanglements abroad. It is this traditionalism that Calhoun finds to be the clue to Gresham's career. Troubled with self-doubt, Gresham, like the Cato of old, sought strength in a return to the republican virtues of the Revolutionary generation. Based on a thorough use of the available resources, this will stand as the definitive biography of an important figure in American political and diplomatic history, and in its portrayal of a man out of step with his times it sheds a different light on the politics of the Gilded Age.

The Timeline of Presidential Elections

The Timeline of Presidential Elections PDF Author: Robert S. Erikson
Publisher: University of Chicago Press
ISBN: 0226922162
Category : Political Science
Languages : en
Pages : 221

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Book Description
In presidential elections, do voters cast their ballots for the candidates whose platform and positions best match their own? Or is the race for president of the United States come down largely to who runs the most effective campaign? It’s a question those who study elections have been considering for years with no clear resolution. In The Timeline of Presidential Elections, Robert S. Erikson and Christopher Wlezien reveal for the first time how both factors come into play. Erikson and Wlezien have amassed data from close to two thousand national polls covering every presidential election from 1952 to 2008, allowing them to see how outcomes take shape over the course of an election year. Polls from the beginning of the year, they show, have virtually no predictive power. By mid-April, when the candidates have been identified and matched in pollsters’ trial heats, preferences have come into focus—and predicted the winner in eleven of the fifteen elections. But a similar process of forming favorites takes place in the last six months, during which voters’ intentions change only gradually, with particular events—including presidential debates—rarely resulting in dramatic change. Ultimately, Erikson and Wlezien show that it is through campaigns that voters are made aware of—or not made aware of—fundamental factors like candidates’ policy positions that determine which ticket will get their votes. In other words, fundamentals matter, but only because of campaigns. Timely and compelling, this book will force us to rethink our assumptions about presidential elections.

The Birth of Modern Politics

The Birth of Modern Politics PDF Author: Lynn Hudson Parsons
Publisher: Oxford University Press
ISBN: 0199837546
Category : History
Languages : en
Pages : 277

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Book Description
The 1828 presidential election, which pitted Major General Andrew Jackson against incumbent John Quincy Adams, has long been hailed as a watershed moment in American political history. It was the contest in which an unlettered, hot-tempered southwestern frontiersman, trumpeted by his supporters as a genuine man of the people, soundly defeated a New England "aristocrat" whose education and political résumé were as impressive as any ever seen in American public life. It was, many historians have argued, the country's first truly democratic presidential election. It was also the election that opened a Pandora's box of campaign tactics, including coordinated media, get-out-the-vote efforts, fund-raising, organized rallies, opinion polling, campaign paraphernalia, ethnic voting blocs, "opposition research," and smear tactics. In The Birth of Modern Politics, Parsons shows that the Adams-Jackson contest also began a national debate that is eerily contemporary, pitting those whose cultural, social, and economic values were rooted in community action for the common good against those who believed the common good was best served by giving individuals as much freedom as possible to promote their own interests. The book offers fresh and illuminating portraits of both Adams and Jackson and reveals how, despite their vastly different backgrounds, they had started out with many of the same values, admired one another, and had often been allies in common causes. But by 1828, caught up in a shifting political landscape, they were plunged into a competition that separated them decisively from the Founding Fathers' era and ushered in a style of politics that is still with us today.

The First Modern Campaign

The First Modern Campaign PDF Author: Gary Donaldson
Publisher: Rowman & Littlefield
ISBN: 9780742548008
Category : Biography & Autobiography
Languages : en
Pages : 216

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Book Description
The two men on the screen could not know what was to come in their lives, and what was to happen to a nation as elections went electric. Donaldson (history, Xavier U.) concentrates wisely on the political developments and the fine points of the first media-driven presidential election campaign, when both Kennedy and Nixon were feeling their way across a political and journalistic minefield. He covers the debates, of course, but also carefully examines the marketing of the candidates, the political and electoral fallout of campaign events, and the reasons why those haunting images are etched deep into every campaign since. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com).

Modern Political Campaigns

Modern Political Campaigns PDF Author: Michael D. Cohen
Publisher: Rowman & Littlefield
ISBN: 1538153815
Category : Political Science
Languages : en
Pages : 205

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Book Description
Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.

From the Front Porch to the Front Page

From the Front Porch to the Front Page PDF Author: William D. Harpine
Publisher: Texas A&M University Press
ISBN: 9781585445592
Category : Biography & Autobiography
Languages : en
Pages : 244

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Book Description
The last presidential campaign of the nineteenth century was remarkable in a number of ways. -It marked the beginning of the use of the news media in a modern manner. -It saw the Democratic Party shift toward the more liberal position it occupies today. -It established much of what we now consider the Republican coalition: Northeastern, conservative, pro-business. It was also notable for the rhetorical differences of its two candidates. In what is often thought of as a single-issue campaign, William Jennings Bryan delivered his famous "Cross of Gold" speech but lost the election. Meanwhile, William McKinley addressed a range of topics in more than three hundred speeches--without ever leaving his front porch. The campaign of 1896 gave the public one of the most dramatic and interesting battles of political oratory in American history, even though, ironically, its issues faded quickly into insignificance after the election. In From the Front Porch to the Front Page, author William D. Harpine traces the campaign month-by-month to show the development of Bryan's rhetoric and the stability of McKinley's. He contrasts the divisive oratory Bryan employed to whip up fervor (perhaps explaining the 80 percent turnout in the election) with the lower-keyed unifying strategy McKinley adopted and with McKinley's astute privileging of rhetorical siting over actual rhetoric. Beyond adding depth and detail to the scholarly understanding of the 1896 presidential campaign itself (and especially the "Cross of Gold" speech), this book casts light on the importance of historical perspective in understanding rhetorical efforts in politics.

American Reboot

American Reboot PDF Author: Will Hurd
Publisher: Simon and Schuster
ISBN: 1982160705
Category : Biography & Autobiography
Languages : en
Pages : 288

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Book Description
From former Republican Congressman and CIA Officer Will Hurd, a bold political playbook for America rooted in the timeless ideals of bipartisanship, inclusivity, and democratic values. It's getting harder to get big things done in America. The gears of our democracy have been mucked up by political nonsense. To meet the era-defining challenges of the 21st century, our country needs a reboot. In American Reboot, Hurd, called "the future of the GOP" by Politico, provides a clear-eyed path forward for America grounded by what Hurd calls pragmatic idealism--a concept forged from enduring American values to achieve what is actually achievable. Hurd takes on five seismic problems facing a country in crisis: the Republican Party's failure to present a principled vision for the future; the lack of honest leadership in Washington, DC; income inequality that threatens the livelihood of millions of Americans; US economic and military dominance that is no longer guaranteed; and how technological change in the next thirty years will make the advancements of the last thirty years look trivial. Hurd has seen these challenges up close. A child of interracial parents in South Texas, Hurd survived the back alleys of dangerous places as a CIA officer. He carried that experience into three terms in Congress, where he was, for a time, the House's only Black Republican, representing a 71 percent Latino swing district in Texas that runs along 820 miles of US-Mexico border. As a cyber security executive and innovation crusader, Hurd has worked with entrepreneurs on the cutting edge of technology to anticipate the shockwaves of the future. Hurd draws on his remarkable experience to present an inspiring guide for America. He outlines how the Republican party can look like America by appealing to the middle, not the edges. He maps out how leaders should inspire rather than fearmonger. He forges a domestic policy based on the idea that prosperity should be a product of empowering people, not the government. He articulates a foreign policy where our enemies fear us and our friends love us. And lastly, he charts a forceful path forward for America's technological future. We all know we can do better. It's time to hit "ctrl alt del" and start the American Reboot.

Forward

Forward PDF Author: Andrew Yang
Publisher: Crown
ISBN: 0593238656
Category : Biography & Autobiography
Languages : en
Pages : 369

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Book Description
NATIONAL BESTSELLER • A lively and bold blueprint for moving beyond the “era of institutional failure” by transforming our outmoded political and economic systems to be resilient to twenty-first-century problems, from the popular entrepreneur, bestselling author, and political truth-teller “A vitally important book.”—Mark Cuban Despite being written off by the media, Andrew Yang’s shoestring 2020 presidential campaign—powered by his proposal for a universal basic income of $1,000 a month for all Americans—jolted the political establishment, growing into a massive, diverse movement. In Forward, Yang reveals that UBI and the threat of job automation are only the beginning, diagnosing how a series of cascading problems within our antiquated systems keeps us stuck in the past—imperiling our democracy at every level. With America’s stagnant institutions failing to keep pace with technological change, we grow more polarized as tech platforms supplant our will while feasting on our data. Yang introduces us to the various “priests of the decline” of America, including politicians whose incentives have become divorced from the people they supposedly serve. The machinery of American democracy is failing, Yang argues, and we need bold new ideas to rewire it for twenty-first-century problems. Inspired by his experience running for office and as an entrepreneur, and by ideas drawn from leading thinkers, Yang offers a series of solutions, including data rights, ranked-choice voting, and fact-based governance empowered by modern technology, writing that “there is no cavalry”—it’s up to us. This is a powerful and urgent warning that we must step back from the brink and plot a new way forward for our democracy.

Carnival Campaign

Carnival Campaign PDF Author: Ronald Shafer
Publisher: Chicago Review Press
ISBN: 161373543X
Category : History
Languages : en
Pages : 208

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Book Description
The Carnival Campaign tells the fascinating story of the pivotal 1840 presidential campaign of General William Henry Harrison and John Tyler—"Tippecanoe and Tyler Too." Pulitzer Prize–nominated former Wall Street Journal reporter Ronald Shafer relates in a colorful, entertaining style how the campaign marked a series of "firsts" that changed politicking forever: the first campaign as mass entertainment; the first "image campaign," in which strategists portrayed Harrison as a poor man living in a log cabin sipping hard cider (he lived in a mansion and drank only sweet cider); the first time big money was a factor; the first time women could openly participate; and more. While today's electorate has come to view campaigns that emphasize style over substance as a matter of course, this book shows voters how it all began.