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Author:
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Category :
Languages : en
Pages : 624
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 624
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Author:
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ISBN:
Category :
Languages : en
Pages : 786
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Category : Jews
Languages : en
Pages : 44
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Author:
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Category :
Languages : en
Pages : 76
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Book Description
Author: Montgomery Ward
Publisher:
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Category : Commercial catalogs
Languages : en
Pages : 1218
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Author:
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Category : Music trade
Languages : en
Pages : 1396
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Book Description
Author: John Howard Reid
Publisher: Lulu.com
ISBN: 1105758966
Category : Performing Arts
Languages : en
Pages : 111
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Book Description
More than 50 of Hollywood's most famous movies are examined in detail in this book, which provides full cast and production credits, release dates, background information, DVD suppliers, plus up-to-date assessments and reviews. This information not only covers almost everything you would want to know about some of your favorite movies, but guides you towards further classic films you might enjoy! To name just twenty of the more than fifty titles, they include An American in Paris, The Apartment, The Caine Mutiny, Casablanca, China Seas, Duck Soup, From Here To Eternity, Gone With The Wind, The Greatest Show On Earth, If I Had a Million, In Old Chicago, It Happened One Night, Laura, Out of the Past, The Palm Beach Story, the Picture of Dorian Gray, A Place in the Sun, two versions of State Fair, The Wizard of Oz, Wonder Bar, and Yankee Doodle Dandy.
Author:
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Category : Clothing trade
Languages : en
Pages : 530
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Book Description
Author: National Electric Light Association
Publisher:
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Category : Electric lighting
Languages : en
Pages : 626
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Book Description
Author: Thorsten Hennig-Thurau
Publisher: Springer
ISBN: 3319892924
Category : Business & Economics
Languages : en
Pages : 879
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Book Description
The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge
