The Fine Art of Advertising PDF Download
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Author: Barry Hoffman
Publisher:
ISBN:
Category : Design
Languages : en
Pages : 152
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Book Description
Two great traditions--fine art and American advertising--intersect, interact, and explode off the page as ad man Hoffman examines the 20th century's appropriation of highbrow art to sell the products consumers love. 150 photos.
Author: Barry Hoffman
Publisher:
ISBN:
Category : Design
Languages : en
Pages : 152
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Book Description
Two great traditions--fine art and American advertising--intersect, interact, and explode off the page as ad man Hoffman examines the 20th century's appropriation of highbrow art to sell the products consumers love. 150 photos.
Author: Michele H. Bogart
Publisher: University of Chicago Press
ISBN: 9780226063072
Category : Art
Languages : en
Pages : 460
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Book Description
Leyendecker and Georgia O'Keeffe, the Metropolitan Museum of Art and Pepsi-Cola, the avant garde and the Famous Artists Schools, Inc.
Author: Alain Briot
Publisher:
ISBN: 9781933952550
Category : Photographs
Languages : en
Pages : 0
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Book Description
Many photographers don't have the business and marketing knowledge required to successfully sell fine-art photographs. Briot offers practical, up-to-date, and field-tested marketing techniques from the viewpoint of a fine-art landscape photographer who earns a living from the sale of his fine-art prints.
Author: Constance Smith
Publisher: Artnetwork Press
ISBN:
Category : Art
Languages : en
Pages : 356
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Book Description
Educate yourself to gain a competitive edge in the art market. No matter how much you already think you know, you'll improve your marketing skills by following the suggested practices -- from winning presentations to knowing your legal rights -- a complete course to help your artwork reach buyers and turn your business into a powerhouse, plus hundreds of resources to help you transform your plan into action. Book jacket.
Author: Thomas Werner
Publisher: Taylor & Francis
ISBN: 1000182568
Category : Photography
Languages : en
Pages : 380
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Book Description
This guide for aspiring and exhibiting photographers alike combines practice and concept to provide a roadmap to navigating, and succeeding in, the fine art photography marketplace locally, domestically, and internationally. Join former New York gallery owner, international curator, and fine art photographer Thomas Werner as he shares his experiences and insights from leading curators, gallerists, collectors, auctioneers, exhibiting photographic artists, and more. Learn how to identify realistic goals, maximize results, work with galleries and museums, write grants, develop strong nuanced imagery, and build a professional practice in a continually evolving field. Featuring dozens of photographs from international practitioners, and a robust set of resources, this book will ensure you have the tools to give you the opportunity for success in any marketplace. Whether you are a student, aspiring photographic or video artist, or a photographer changing careers, The Business of Fine Art Photography is your guide to starting and growing your own practice.
Author: Ruth E. Iskin
Publisher: Dartmouth College Press
ISBN: 1611686164
Category : Art
Languages : en
Pages : 465
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Book Description
The Poster: Art, Advertising, Design, and Collecting, 1860sÐ1900s is a cultural history that situates the poster at the crossroads of art, design, advertising, and collecting. Though international in scope, the book focuses especially on France and England. Ruth E. Iskin argues that the avant-garde poster and the original art print played an important role in the development of a modernist language of art in the 1890s, as well as in the adaptation of art to an era of mass media. She moreover contends that this new form of visual communication fundamentally redefined relations between word and image: poster designers embedded words within the graphic, rather than using images to illustrate a text. Posters had to function as effective advertising in the hectic environment of the urban street. Even though initially commissioned as advertisements, they were soon coveted by collectors. Iskin introduces readers to the late nineteenth-century ÒiconophileÓÑa new type of collector/curator/archivist who discovered in poster collecting an ephemeral archaeology of modernity. Bridging the separation between the fields of art, design, advertising, and collecting, IskinÕs insightful study proposes that the poster played a constitutive role in the modern culture of spectacle. This stunningly illustrated book will appeal to art historians and students of visual culture, as well as social and cultural history, media, design, and advertising.
Author: Glenn O'Brien
Publisher: Karma, New York
ISBN: 9781942607489
Category : Art
Languages : en
Pages : 248
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Book Description
"Like Art" was the title of my Artforum column that ran from 1985 to 1990, but it was also my philosophy of advertising. Advertising was like art, and more and more art was like advertising. Ideally the only difference would be the logo. Advertising could take up the former causes of art--philosophy, beauty, mystery, empire. We were clearly living in a time of extremist hypocrisy where various forms of creative work descried one another. Price-gouging painters looked down onlowly craftsmen and entertainment journeymen. Millionaire rock stars adopted a quasi-communist stance, emphasizing the anti-commercia aspect of their work. From back cover.
Author: Julie Anne Lambert
Publisher:
ISBN: 9781851245383
Category : Antiques & Collectibles
Languages : en
Pages : 0
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Book Description
Exploring the developing practice of advertising in the nineteenth and early twentieth centuries, The Art of Advertising presents illuminating essays alongside striking illustrations from the John Johnson Collection of Printed Ephemera. Featuring rarely-seen images from the 1700s to the 1900s by a wide range of artists, including influential illustrators such as John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. During this period, advertisers pushed the boundaries of a new medium by exploring innovative printing techniques, manipulating language, inspiring new art forms, and introducing advertising to unexpected formats such as calendars, bookmarks, and games. This collection of essays examines the extent to which these standalone advertisements--which have survived by chance and are now divorced from their original purpose--provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion, and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics, and local history. With contributions from Michael Twyman, Lynda Mugglestone, Helen Clifford, Ashley Jackson, and David Tomkins, The Art of Advertising is a richly informative assessment of the role advertising plays in our culture.
Author: Mark Levine
Publisher: Publish Green
ISBN: 1935098748
Category : Language Arts & Disciplines
Languages : en
Pages : 176
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Book Description
The Fine Print of Self-Publishing (Fourth Edition) offers a comprehensive guide to the self-publishing world, and is a must-read for any author considering self-publishing his or her book.
Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 162153491X
Category : Design
Languages : en
Pages : 226
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Book Description
This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
