A Practical Guide to the Fashion Industry PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download A Practical Guide to the Fashion Industry PDF full book. Access full book title A Practical Guide to the Fashion Industry by Virginia Grose. Download full books in PDF and EPUB format.
Author: Virginia Grose
Publisher: Bloomsbury Publishing
ISBN: 1350227390
Category : Business & Economics
Languages : en
Pages : 175
Get Book Here
Book Description
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
Author: Joanne Yulan Jong
Publisher: Rethink Press
ISBN: 9781781332399
Category : Business & Economics
Languages : en
Pages : 186
Get Book Here
Book Description
Independent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build.
Author: Chip Heath
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322
Get Book Here
Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Author: Virginia Grose
Publisher: Bloomsbury Publishing
ISBN: 1350227390
Category : Business & Economics
Languages : en
Pages : 175
Get Book Here
Book Description
Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.
Author: Charlene Gallery
Publisher: Taylor & Francis
ISBN: 1040037178
Category : Business & Economics
Languages : en
Pages : 256
Get Book Here
Book Description
Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.
Author: Sennait Ghebreab
Publisher: Taylor & Francis
ISBN: 1000837602
Category : Business & Economics
Languages : en
Pages : 229
Get Book Here
Book Description
This unique text offers a holistic, insightful and timely exploration of sustainable practices across the fashion industry. The book takes the reader logically through each part of the authors’ new Responsible 9 FrameworkTM, providing a clear perspective and examples for each component. The framework thoroughly explains the move away from a singular product commercial focus to a Conscious Item approach and Circular Services business mindset. An organisation’s people are at the heart of the new framework and have therefore been rebranded as Community. Next addressed is the Perceived Value of an item or brand, and how sustainable pricing initiatives actively influence consumer purchase. Insights into Accountable Systems are reviewed to examine the importance of responsible processes when considering and integrating a successful, sustainable supply chain into a fashion business. The section on Governance looks at the different global organisations available to fashion brands and customers alike, which support their transition into a responsible and sustainable future existence. The last two sections of the framework are labelled Storytelling Platforms and Honest Communication, where transparent and honest strategies are highlighted and discussed from a viewpoint of how modern brands are engaging and connecting to the new conscious consumer. For each of the nine aspects, contemporary case studies from global brands such as Stella McCartney, Zalando and Arc'teryx, alongside insights from current, leading experts within the fashion world, bring the theory to life. Showing how sustainability has been integrated throughout the entirety of the fashion business, this textbook is perfect for advanced undergraduate and postgraduate students Fashion Management, Fashion Brand Management and Fashion Marketing, as well as reflective leaders and practitioners within the industry.
Author: Joseph Finder
Publisher: Penguin
ISBN: 110198578X
Category : Fiction
Languages : en
Pages : 386
Get Book Here
Book Description
Discovering that he mistakenly picked up a Senator's laptop at the airport that contains career-ending classified documents, Michael Tanner becomes the target of an unscrupulous fixer and a national security agency when he refuses to turn the device over.
Author: Rosemary Varley
Publisher: Bloomsbury Publishing
ISBN: 135034057X
Category : Business & Economics
Languages : en
Pages : 646
Get Book Here
Book Description
Success in the fashion industry is not solely based on creativity and innovation; thought-out strategy and an astute application of management concepts are just as essential. The second edition of Fashion Management: A Strategic Approach is the ideal companion for students determined to understand the strategic frameworks vital to achieving success in the highly competitive world of fashion. With its international approach and features, including abstracts from key Bloomsbury Fashion Business Cases in each chapter, this is the go-to guide for students getting to grips with the issues facing fashion organisations today. Covering prominent brands such as Prada, Glossier, Nike and ASOS, as well as SMEs like Elvis and Kresse, this text not only prepares readers for academic success, but also for the diversity of the real-world fashion industry. The second edition of Fashion Management includes: · A new chapter on 'Managing Routes to Fashion Markets', reflecting the growing precedence of digitalisation and omnichannel retailing in the contemporary fashion industry. · A new chapter on 'Fashion Law', highlighting the importance of recognising and responding to legal issues such as intellectual property law, data protection, consumer law and influencer culture. · Substantial new material on ethics, sustainability and Corporate Social Responsibility (CSR), an understanding of which is vital as calls for transparency in the fashion industry continue to grow. · Additional and updated case studies covering a range of fashion companies from all over the world, including India, Australia, France, the UK, and many more. This is an ideal textbook for those studying on undergraduate and postgraduate degree courses in fashion management and fashion marketing. The book is also an important supplementary resource for courses in marketing, retailing and business studies.
Author: Carolyn Keene
Publisher: Simon and Schuster
ISBN: 1442459093
Category : Juvenile Fiction
Languages : en
Pages : 100
Get Book Here
Book Description
Paws on parade! River Heights is hosting its first fashion show -- for dogs! Proceeds will go to the Rollover Rescue animal shelter. The Clue Crew is excited because not only will the day be filled with tons of cute pooches, but Nancy's own puppy, Chocolate Chip, will be a model in the show! But of course, there are some bumps along this fashion show's runway when someone steals a special basket of gourmet dog biscuits. They belong to doggy-diva Lola, a fancy poodle who's the star of the show! Can the Clue Crew sniff out this doggy-biscuit burglar?
Author: Nicholas Coleridge
Publisher: Random House
ISBN: 1448149878
Category : Business & Economics
Languages : en
Pages : 486
Get Book Here
Book Description
From the catwalks of Paris to the sweatshops of South Korea; from Seventh Avenue glitz to Tokyo new-wave... The sophisticated brokings of the fashion conspiracy have generated a powerful new force in the world economy; designer money. Nicholas Coleridge presents a fascinating portrait of the jet-setting matrons who are the gurus and tyrants of the fashion press; of fashion legends like Paloma Picasso and Tina Chow; of the top store buyers who command $700 million a season. He probes the incredible world of the designer billionaires like Ralph Lauren, Calvin Klein and Yves St Laurent whose fashion empires are richer than entire Third World countries. Here are the jealousies, the glamour, the buccaneering, the espionage and the razzmatazz in a witty and penetrating guide to an extraordinary world.
Author: Maya Libben
Publisher: John Benjamins Publishing Company
ISBN: 9027264899
Category : Language Arts & Disciplines
Languages : en
Pages : 272
Get Book Here
Book Description
In the world today, bilingualism is more common than monolingualism. Thus, the default mental lexicon may in fact be the bilingual lexicon. More than ever, social and technological innovation have created a situation in which lexical knowledge may change dramatically throughout an individual’s lifetime. This book offers a new perspective for the understanding of these phenomena and their consequences for the representation of words in the mind and brain. Contributing authors are leaders in the field who provide a re-analysis of key assumptions and a re-focusing of research. They bring new insights and new findings that advance the understanding of both bilingualism and the mental lexicon. This volume serves to generate new directions and advances in bilingualism research.
