Author: John Northover
Publisher:
ISBN: 9780749401382
Category : Exhibitions
Languages : en
Pages : 300
Book Description
The exhibitor's handbook 1990-1991
Author: John Northover
Publisher:
ISBN: 9780749401382
Category : Exhibitions
Languages : en
Pages : 300
Book Description
Publisher:
ISBN: 9780749401382
Category : Exhibitions
Languages : en
Pages : 300
Book Description
The Successful Exhibitor's Handbook
Author: Barry Siskind
Publisher: North Vancouver, B.C. : Self-Counsel Press
ISBN: 9780889088856
Category : Business & Economics
Languages : en
Pages : 156
Book Description
Trade and consumer shows are becoming the most attractive way to promote a product or service. The show floor is a battleground, and to succeed one must research, plan, and preapre. This book is an essential tool: it shows exhibitors how to choose the right show, create dynamic presentations, maximize booth location, identify and approach buyers, and make money with effective followups.
Publisher: North Vancouver, B.C. : Self-Counsel Press
ISBN: 9780889088856
Category : Business & Economics
Languages : en
Pages : 156
Book Description
Trade and consumer shows are becoming the most attractive way to promote a product or service. The show floor is a battleground, and to succeed one must research, plan, and preapre. This book is an essential tool: it shows exhibitors how to choose the right show, create dynamic presentations, maximize booth location, identify and approach buyers, and make money with effective followups.
The Exhibitor's Handbook
Author: International Association for Exhibition Management
Publisher:
ISBN:
Category : Trade shows
Languages : en
Pages : 58
Book Description
Publisher:
ISBN:
Category : Trade shows
Languages : en
Pages : 58
Book Description
International Exhibitors Handbook
Author: International Exhibitors Association
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages :
Book Description
PC Mag
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 430
Book Description
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
Publisher:
ISBN:
Category :
Languages : en
Pages : 430
Book Description
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
The Exhibitor Companion
Walford's Guide to Reference Material
Author: Marilyn Mullay
Publisher: Library Association Publishing (UK)
ISBN:
Category : Reference
Languages : en
Pages : 1068
Book Description
**** The British counterpart to Sheehy (in which it is recommended--and vice versa), distributed in the US by Unipub. Volume 3 completes the 5th edition with 8,833 entries (vol. 1:Science and technology, 1989, 5,995 entries; vol.2: Social and historical sciences, philosophy and religion, 1990, 7,166 entries). While the majority of items are reference books, Walford is a guide to reference material and therefore includes periodical articles, microforms, online, and CD-ROM sources. A special effort has been made to make sure the output of small and specialist presses is not neglected. Annotation copyrighted by Book News, Inc., Portland, OR
Publisher: Library Association Publishing (UK)
ISBN:
Category : Reference
Languages : en
Pages : 1068
Book Description
**** The British counterpart to Sheehy (in which it is recommended--and vice versa), distributed in the US by Unipub. Volume 3 completes the 5th edition with 8,833 entries (vol. 1:Science and technology, 1989, 5,995 entries; vol.2: Social and historical sciences, philosophy and religion, 1990, 7,166 entries). While the majority of items are reference books, Walford is a guide to reference material and therefore includes periodical articles, microforms, online, and CD-ROM sources. A special effort has been made to make sure the output of small and specialist presses is not neglected. Annotation copyrighted by Book News, Inc., Portland, OR
ALA Handbook of Organization and Membership Directory
Author: American Library Association
Publisher:
ISBN:
Category : Librarians
Languages : en
Pages : 1116
Book Description
Publisher:
ISBN:
Category : Librarians
Languages : en
Pages : 1116
Book Description
ALA Handbook of Organization
Author: American Library Association
Publisher:
ISBN:
Category :
Languages : en
Pages : 1064
Book Description
Publisher:
ISBN:
Category :
Languages : en
Pages : 1064
Book Description
Handbook of Cross-Cultural Marketing
Author: Erdener Kaynak
Publisher: Routledge
ISBN: 1317957873
Category : Business & Economics
Languages : en
Pages : 392
Book Description
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.
Publisher: Routledge
ISBN: 1317957873
Category : Business & Economics
Languages : en
Pages : 392
Book Description
Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.