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Author: Moin Qazi
Publisher: Notion Press
ISBN: 1645877671
Category : Juvenile Nonfiction
Languages : en
Pages : 310
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Book Description
This book demonstrates how your choice of language can influence your reader.The book keeps speed with the latest developments in the field of communication and draws on practices used at reputed business schools like Wharton, Kellogg and Harvard. It equips managers with skills to navigate the varying needs, demands and challenges of their audience with courtesy, strength, consideration and confidence. Apart from its academic grounding, which includes explanations of theoretical bases of various concepts, the book draws liberally on practical examples that have been culled from actual successful organisational practices. It gives you writing secrets used by the world's best business leaders that you too can use to great effect in your own business writing.
Author: Moin Qazi
Publisher: Notion Press
ISBN: 1645877671
Category : Juvenile Nonfiction
Languages : en
Pages : 310
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Book Description
This book demonstrates how your choice of language can influence your reader.The book keeps speed with the latest developments in the field of communication and draws on practices used at reputed business schools like Wharton, Kellogg and Harvard. It equips managers with skills to navigate the varying needs, demands and challenges of their audience with courtesy, strength, consideration and confidence. Apart from its academic grounding, which includes explanations of theoretical bases of various concepts, the book draws liberally on practical examples that have been culled from actual successful organisational practices. It gives you writing secrets used by the world's best business leaders that you too can use to great effect in your own business writing.
Author: Elisabetta Ghisini
Publisher: Happy about
ISBN: 9781600050732
Category : Business communication
Languages : en
Pages : 0
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Book Description
Designed for foreign-born professionals working in the U.S. who already possess good English skills and yet are not polished communicators in a U.S. business environment, this resource provides practical advice for becoming more effective in typical business situations.
Author: Phyllis Mindell
Publisher: Penguin
ISBN: 1440624321
Category : Business & Economics
Languages : en
Pages : 212
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Book Description
How to Say It® for Executives offers everything current and future leaders need to know to get their ideas across powerfully, efficiently, and humanely. Full of practical tips, words, outlines, and models, this guide shows how to: Prepare and deliver effective speeches and talk to large and small audiences Reinforce a message with effective use of nonverbal languageAvoid words and phrases that undermine authority Foster participation during meetings Handle difficult or hostile people with grace Write briefly and clearly
Author: Judy Allen
Publisher: Wiley
ISBN: 9780470838488
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce. Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining. The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.
Author: Oak Grove Publishing of Minnesota
Publisher:
ISBN: 9780967101705
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
Author: Ron Ploof
Publisher: iUniverse
ISBN: 1440166854
Category : Business & Economics
Languages : en
Pages : 182
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Book Description
What is your Company's Online Reputation? If you want proof that business communication has changed forever, just type your company's name into a search engine like Google or Yahoo and behold its online reputation. The results are frequently jarring because instead of finding brand messages carefully crafted by those on your payroll, most executives find a mishmash of content created by those who aren't--new influencers who are using New Media technologies to share their thoughts about your products and services. If you want to learn how to monitor and manage your online reputation, if you'd like to know how to properly influence these new influencers, if you'd like to hire employees who are well equipped to work in our new online world, you need to Read This First. You will learn: *Why you can no longer control your brand and why you shouldn't try. *Low cost, low risk, step-by-step methods to bring New Media into your organization. *How to use free, web-based tools to increase employee productivity while enhancing your company's online reputation. *How New Media is the most measurable medium in the history of corporate communications. *Case studies of real companies, big and small, using Social Media.
Author: Ron Ploof
Publisher:
ISBN: 9781440166877
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
They're all looking to you ... Upper management wants a Social Media plan. PR wants permission to Twitter. Marketing wants to create a Facebook fan page. Customer Support wants to blog. Information Technology wants budget to support streaming video. And you want someone to explain this stuff in plain business language. If you're struggling with your answers, then you need to Read This First! What others are saying about the book: "This book captures the perfect mix of humor, reality and no-nonsense examples that every executive can relate to. It made me cheer and laugh, all the while making me want to buy copies for all of my clients and potential clients." - C.C. Chapman - Partner, The Advance Guard "From shifting company culture and mindset to applying New Media tools and techniques, "Read This First" gives executives and managers the foundation they need to get started." - Karen Bartleson, Senior Director of Community Marketing at Synopsys and Author of The Standards Game "Ron Breaks down New Media in a clear, concise, high-level manner that is sure to "click" with business people everywhere." - Corey James Scribner, BaconToday.com "Social media is a new and constantly changing medium for businesses to learn... and I think it would help the uninitiated to read this book not just first but TWICE." - Mike Kilroy Vice President, Maples Communications "The challenge with social media is not how to use the tools - any recent college graduate or goateed under-employed social media consultant can do that. The problem is getting your corporate culture to change. "Read This First" talks about business results and the political challenges you will face as you do it." - John Wall, Ronin Marketeer "Finally, a New Media book written squarely for those in the C-Suites. With it's no-nonsense approach and vivid examples, "Read This First" is an important guidebook on New Media for executives." - David Jacobs, Connected World Media, LLC
Author: Deirdre Breakenridge
Publisher: Routledge
ISBN: 1351863002
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication. The author breaks down the eight most critical areas for professionals seeking to develop their communication skills, opening with essentials that will prove useful in any setting. She then details the ways in which organizations can adapt to changes in technology and consumer behavior to improve relationships, social media presence, and brand recognition. The easy to follow question–answer format walks readers through the most pressing, confusing, and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships and storytelling, the book also includes material on digital and social media channels as well as a chapter on giving back as a mentor. "Experts Weigh In" boxes feature advice from other top professionals, exposing the reader to multiple perspectives from the field. Grounded in decades of experience, Answers for Modern Communicators will benefit all students getting ready to enter the workforce as well as professionals looking to enhance their communication skills.
Author: Dawn Michelle Baude
Publisher: Red Wheel/Weiser
ISBN: 1564149102
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Sit down at the keyboard and cinch that deal! Press the send button and get the account! Writing skills are more important than ever in determining business success. They can make the difference between climbing the corporate ladder and getting stuck on a low rung. An e-mail that's clear, concise, and targeted will get more than just a response -- it will get results ... including your boss's attention! No matter what the business or sector, top communication skills are in major demand. Why? Because businesses are bogged down with e-mails that are too long, wordy, and unclear. Instead of wasting time rewriting, clarifying, and still miscommunicating, write it once, write it right, and get the job done the first time. The Executive Guide to E-mail Correspondence will show you how to rapidly transform basic writing skills into global communications expertise. Geared to the computer-toting professional with little patience for instructions and explanations, The Executive Guide to E-mail Correspondence fills the gap between academic training and real-world writing by providing you with a range of e-mail templates that you can instantly adapt to your business needs. Written in a fresh and lively, here's-how style, The Executive Guide to E-mail Correspondence: -Demonstrates the hallmarks of effective business e-mails.-Features ready-to-use organizational plans.-Presents quick and easy editing techniques.-Furnishes before-and-after editing models.-Focuses on the do's and don'ts of proficient e-mails.-Supplies practical writing tips and tricks. The Executive Guide to E-mail Correspondence is a must-have book for anyone who wants to fast-forward his or her career in any business or industry. Dawn-Michelle Baude is an international corporate speaker specializing in global communications. She has lectured throughout Europe and Asia to businesses and alumni groups alike. An accomplished professional, she has written copy for Gucci perfumes and feature articles for Reader's Digest and Vogue. She also co-authored a self-help bestseller, Savoir Dire Non (Flammarion 2006). In 2000, she began working as a writing consultant for IBM Corp. She holds an M.A., an M.F.A., a D.E.A. and a Ph. D. in English. A 2005-06 Senior Fulbright Scholar in Creative Writing, she teaches at the American University of Paris.
Author: Tamara L. Gillis
Publisher:
ISBN:
Category : Business communication
Languages : en
Pages : 280
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Book Description
