Author: Kaye ThornePublisher: Kogan Page Publishers
ISBN: 9780749444631
Category : Business & Economics
Languages : en
Pages : 212
Book Description
Losing top talent can cost businesses big money. The ability to identify and nurture talent is a trait that is shared by the market leading brands (such as Innocent and Virgin) featured as case studies in this book. A common misconception is that attracting and retaining talented staff is all about offering an attractive salary. But although pay is one of the leading motivators for choosing a job, learning and development opportunities and employer perceptions play an increasingly important role.As well as adding to the debate on the 'war on talent', Thorne and Pellant present the latest best-practice thinking about becoming an employer of choice. Written in an accessible easy-to-follow style, this essential guide is a comprehensive introduction to talent management. It enables readers to quickly make sense of the term 'employer branding' and demonstrates how to apply it in order to become an attractive employer.
