The Essential Guide to Internet Business Technology PDF Download
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Author: Gail Honda
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
This is a clear and comprehensive introduction to Internet business technology for the non-technical professional. Readers learn the buzz words and become aware of what technology is available today.
Author: Gail Honda
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 468
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Book Description
This is a clear and comprehensive introduction to Internet business technology for the non-technical professional. Readers learn the buzz words and become aware of what technology is available today.
Author: Carl J. Weisman
Publisher: Pearson Education
ISBN: 0132441721
Category : Computers
Languages : en
Pages : 355
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Book Description
The only easy-to-understand guide to the wireless revolution! The easy-to-understand guide to the wireless revolution–fully updated for the latest technologies! New and expanded coverage: broadband fixed wireless, WLANs, wireless Internet, Bluetooth, smart antennas, and more Updated coverage of CDMA, GPS, LMDS, and WLL systems Concepts, terminology, components, and systems–plus new wireless glossary Perfect for marketers, investors, tech writers, PR specialists, and other non-engineers! There's a wireless revolution underway! With The Essential Guide to RF and Wireless, Second Edition, you can understand it, join it, and help drive it–even if you don't have a technical background. Leading consultant Carl J. Weisman has thoroughly updated this bestseller to reflect new market realities and breakthrough technologies–from wireless 802.11 LANs to broadband fixed wireless, and beyond. Mr. Weisman covers wireless at every level you need to understand: concepts, terminology, building blocks, and above all, how complete wireless systems actually work. Drawing on his extensive experience training sales professionals, he explains the essence of every key wireless/RF technology–clearly, comprehensibly, and with just the right touch of humor. Spread spectrum and CDMA: how they work and why they're important New! Detailed section on broadband fixed wireless: the new "last mile" solution for residential subscribers New! Satellite Internet delivery New! Smart antenna and superconducting filter technologies and their implications New! Wireless Internet, m-commerce, and Bluetooth Expanded! Global Positioning Systems: technologies and applications Updated! Preview the future of mobile telephony Updated! Wireless LANs and home networking From its all-new glossary to its extensive collection of charts, diagrams, and photographs, no other wireless/RF book is as accessible or as friendly! Whether you're a sales or marketing pro, customer, investor, tech writer, PR specialist, trade press writer, analyst, planner, or student, here's the up-to-the-minute briefing you've been searching for!
Author: Steve Hill
Publisher: SAGE
ISBN: 1446293238
Category : Language Arts & Disciplines
Languages : en
Pages : 447
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Book Description
"An essential guide for anyone hungry to learn how journalism should be practised today, and will be tomorrow. Hill and Lashmar encapsulate the transformative impact technology is having on journalism, but anchor those changes in the basic principles of reporting." - Paul Lewis, The Guardian "As the news business transforms, Online Journalism is a fantastic new resource for both students and lecturers. Informative, straightforward and easily digested, it’s a one-stop shop for the skills, knowledge, principles and mindset required for journalistic success in the digital age." - Mary Braid, Kingston University Online and social media have become indispensible tools for journalists, but you still have to know how to find and tell a great story. To be a journalist today, you must have not only the practical skills to work with new technologies, but also the understanding of how and why journalism has changed. Combining theory and practice, Online Journalism: The Essential Guide will take you through the classic skills of investigating, writing and reporting as you master the new environments of mobile, on-demand, social, participatory and entrepreneurial journalism. You will also develop must-have skills in app development for smartphones and tablets, as well as techniques in podcast, blog and news website production. What this book does for you: Tips and advice from leading industry experts in their own words QR codes throughout the book to take you straight to multimedia links A fully up-to-date companion website loaded with teaching resources, detailed careers advice and industry insights Exercises to help you hone your skills Top five guided reading list for each topic, so you can take it further Perfect for students throughout a journalism course, this is your essential guide!
Author: Rob Stokes
Publisher:
ISBN: 9781936126323
Category : Internet marketing
Languages : en
Pages : 277
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Book Description
Review: "This book is a fantastic guide to online marketing, and the Internet in general. As a marketing practitioner, I've been finding my way own way through the online world for some time now but have always wondered if what I was doing was 'correct' and it would take me ages to find out what I needed to know through researching online articles, blogs, etc. I found this book to be fairly concise and focused. The references to other online articles that it includes are vast and can they be very absorbing. The best part about this is that it is written by someone that clearly has vast experience in the field and, unlike with some online articles, you get the feeling that what is advised is really 'best practice'. I'd recommend this book for anyone interested in digital marketing." Adam Butchart, Digital Marketing student Blurb: We love the Internet. We love digital and the connected world that we live in. We have spent the last six months gleaning every bit of knowledge, skill and opinion from the creative minds at Quirk. The result is a textbook borne out of more than 12 years of practical experience in the world of digital. For the reader, this translates into applicable insight into marketing in an ever-changing space. This book brings you: 22 Chapters Updated content throughout All new case studies $480 of vouchers* Used by brands, creative agencies and students across the world, Quirk's eMarketing textbook sets the standard for all things digital. "Since we published the last edition of the book, it has become increasingly obvious that the various elements of digital marketing work hand in hand, not just benefiting each other through coordination, but actually relying on each other for success." - Rob Stokes (Founder and Group CEO, Quirk) In order to reflect this change, we have restructured the book to mirror our four key agency disciplines: Think, Create, Engage and Optimise. This simplified way of thinking about the digital space makes it easier for students and professionals to benefit from the insights shared.
Author: Vinay Trivedi
Publisher: Apress
ISBN: 1430266112
Category : Business & Economics
Languages : en
Pages : 130
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Book Description
"A great book everyone can use to understand how tech startups work." —Rene Reinsberg, GM/VP at GoDaddy, CEO and Co-founder at Locu "Finally a book non-techies can use to understand the web technologies that are changing our lives." —Paul Bottino, Executive Director, Technology and Entrepreneurship Center, Harvard University "Through the simplicity of his presentation, Vinay shows that the basics of technology can be straightforwardly understood by anyone who puts in the time and effort to learn." —Joseph Lassiter, Professor of Management Science, Harvard Business School and Harvard Innovation Lab In a way that anyone can understand, How to Speak Tech: The Non-Techie's Guide to Tech Basics in Business spells out the essential technical terms and technologies involved in setting up a company’s website or web application. Nontechnical business readers will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story of one successful technology startup building its Web-based business from scratch. Vinay Trivedi—a private equity analyst and startup entrepreneur who works at the intersection of business and tech—employs the startup story line as his frame for explaining in plain language the technology behind our daily user experiences, the successful strategies of social media giants, the bold aspirations of tiny startups, and the competitive adaptations of ordinary businesses of all sizes and sectors. Along the way, he demystifies all those tech buzzwords in our business culture whose precise meanings are so often elusive even to the people using them. Internet hardware, application software, and business process: the working premise of this book is that none of it is beyond the basic understanding of nontechnical business readers. Trivedi peels back the mystery, explains it all in simplest terms, and gives his readers the wherewithal to listen intelligently and speak intelligibly when the subject turns to technology in business.
Author: James L. Turley
Publisher: Prentice Hall Professional
ISBN: 9780130464040
Category : Education
Languages : en
Pages : 242
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Book Description
The Essential Guide to Semiconductorsis a complete guide to thebusiness and technology of semiconductor design and manufacturing.Conceptual enough for laypeople and nontechnical investors, yet detailedenough for technical professionals, Jim Turley explains exactly howsilicon chips are designed and built, illuminates key markets andopportunities, and shows how the entire industry "fits together."
Author: Manoj Dole
Publisher: Manoj Dole
ISBN:
Category : Computers
Languages : en
Pages : 60
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Book Description
This book is about today's fast-paced digital world, the online business landscape is constantly evolving. As job seekers looking to start an internet business, it is crucial to understand the various aspects of this dynamic environment. From e-commerce websites to digital marketing services, there are endless opportunities to explore and capitalize on.
Author: Matt Haig
Publisher: Kogan Page Publishers
ISBN: 9780749437275
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
A guide to using the Internet for a company's competitive growth and advantage. How Come You Don't Have an E-strategy? explores: the technology required; e-security; your e-brand; the market; pricing and making money; customers online; promotion/marketing techniques; measuring return on investment (ROI); and more.
Author: John Gallaugher
Publisher:
ISBN: 9781453375747
Category : Information resources management
Languages : en
Pages : 479
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Book Description
Author: Martin Shoniwa
Publisher: Lulu.com
ISBN: 1794712372
Category : Business & Economics
Languages : en
Pages : 201
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Book Description
This is a guide on how to build business systems for entrepreneurs and business managers. This guide does not try to reinvent the wheel on systems design and it does not try to reveal new knowledge on systems. This guide rather focuses on structuring the basic essentials of systems into a framework that can easily and practically be implemented in any business. This guide focuses less on technology but emphasizes on equipping entrepreneurs and business managers with the tools to build systems that can run and grow any business. The guide has been written in the most simple terms with the primary purpose of explaining how the elements of a system work and why they matter to a business.
