The Erotic History of Advertising PDF Download
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Author: Tom Reichert
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
Author: Tom Reichert
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 412
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Book Description
Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
Author: Tom Reichert
Publisher: Prometheus Books
ISBN: 1615923365
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
Author: Tom Reichert
Publisher: Routledge
ISBN: 1135638217
Category : Business & Economics
Languages : en
Pages : 307
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Book Description
A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.
Author: Patchen Barss
Publisher: Doubleday Canada
ISBN: 0307375994
Category : Social Science
Languages : en
Pages : 322
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Book Description
Pornography: The force for change that has been written out of the history of world culture. From cave painting to photography to the internet, pornography has always been at the cutting edge in adopting and exploiting new developments in mass communication. And in so doing, it has helped to promote and propel those developments in ways that are rarely acknowledged. Without pornography, the internet would not have grown so quickly. The e-commerce payment systems that are now commonplace would be at a far more primitive stage security and usability. Without video streaming software developed for pornography sites, CNN would be struggling to deliver news clips. Without advertising from sex sites, Google could not have afforded YouTube. This smart, witty and well-researched history shows how a vast secret trade has bankrolled and shaped mainstream culture and its machines.
Author: Henry Sampson
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 670
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Book Description
Author: Josh Cerretti
Publisher: U of Nebraska Press
ISBN: 1496215877
Category : Social Science
Languages : en
Pages : 228
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Book Description
Events ranging from sexual abuse at Abu Ghraib to the end of “Don’t Ask, Don’t Tell” hint that important issues surrounding gender and sexuality remain at the core of political and cultural problems. Nonetheless, intersectional analyses of militarism that account for questions of race, class, and gender remain exceedingly rare. Abuses of the Erotic fills this gap by offering a comprehensive picture of how military values have permeated the civilian cultural sphere and by investigating connections between sexuality and militarism in the United States since the late 1980s. Josh Cerretti takes up the urgent task of applying an interdisciplinary, transnational framework to the role of sexuality in promoting, expanding, and sustaining the war on terror to understand the links between what Cerretti calls “domestic militarism” and later projects of state-backed violence and intervention. This work brings together scholarship on domestic and international militarization in relation to both homosexuality and heterosexuality to demonstrate how sexual and gender politics have been deployed to bolster U.S. military policies and, by tracking over a decade of militarized sexuality, how these instances have foundationally changed how we think of sexual and gender politics today.
Author: Paul Jobling
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes. Replete with confident head-turners, many posters of the period featured dandies knowingly offering up their bodies for the delectation of women - an irony made doubly rich by the fact that these images were consumed almost exclusively by men. As Jobling expertly shows, the erotic charge in evidence in the representation of the buff gymnos in Calvin Klein's 80's campaigns had much earlier antecedents. There was, surprisingly, a pronounced fetishistic aspect coupled with sexual ambiguity in publicity for underwear in the interwar period. Looking well beyond issues of representation to broader socio-economic contexts in this deeply researched and original study, Jobling addresses an exciting range of discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.
Author: Ron Beasley
Publisher: Walter de Gruyter
ISBN: 3110888009
Category : Language Arts & Disciplines
Languages : en
Pages : 209
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Book Description
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Author: Stan Tymorek
Publisher: Infobase Publishing
ISBN: 1438132042
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.
Author: Kyla Wazana Tompkins
Publisher: NYU Press
ISBN: 0814770053
Category : History
Languages : en
Pages : 324
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Book Description
Winner of the 2013 Lora Romero First Book Publication Prize presented by the American Studies Association Winner of the 2013 Association for the Study of Food and Society Book Award Part of the American Literatures Initiative Series The act of eating is both erotic and violent, as one wholly consumes the object being eaten. At the same time, eating performs a kind of vulnerability to the world, revealing a fundamental interdependence between the eater and that which exists outside her body. Racial Indigestion explores the links between food, visual and literary culture in the nineteenth-century United States to reveal how eating produces political subjects by justifying the social discourses that create bodily meaning. Combing through a visually stunning and rare archive of children’s literature, architectural history, domestic manuals, dietetic tracts, novels and advertising, Racial Indigestion tells the story of the consolidation of nationalist mythologies of whiteness via the erotic politics of consumption. Less a history of commodities than a history of eating itself, the book seeks to understand how eating became a political act, linked to appetite, vice, virtue, race and class inequality and, finally, the queer pleasures and pitfalls of a burgeoning commodity culture. In so doing, Racial Indigestion sheds light on contemporary “foodie” culture’s vexed relationship to nativism, nationalism and race privilege. For more, visit the author's tumblr page: http://racialindigestion.tumblr.com
