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Author: Tom Reichert
Publisher: Prometheus Books
ISBN: 1615923365
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
Author: Tom Reichert
Publisher: Prometheus Books
ISBN: 1615923365
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
Author: Tom Reichert
Publisher: Routledge
ISBN: 1135638209
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.
Author: Dorota Guttfeld
Publisher: Cambridge Scholars Publishing
ISBN: 1443846805
Category : History
Languages : en
Pages : 395
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Book Description
In imagining history, one must inevitably rely on its textual representations, whether fictitious or supposedly “objective”, yet always subject to the constraints and conventions of textuality. Still, it is precisely by exploiting and consciously relying on the textual in the presentation of the past that contemporary authors, including politicians and makers of history, strive to provide it with current significance, emotional impact and universal meaning. The study of such attempts benefits from a variety of perspectives, encompassing not only classical, but also popular texts and media. An interdisciplinary collection of papers devoted to the issues of retelling, rewriting, and representation of the past in fiction and various text-types, this volume juxtaposes modern and post-modern understanding of collective versus personal history. The contributors are scholars specializing in literary studies (e.g. postcolonialism and popular fiction), linguistics (e.g. critical discourse analysis) and cultural studies (e.g. media studies), bringing a wide spectrum of theoretical insights into the field. The collection opens with papers on the general changes in viewing history that have occurred since the 19th century. Further papers discuss postcolonial, feminist and gender-related perspectives on history reflected in postmodern fiction, revealing the power struggle around the depiction of the past. The next part of the volume is devoted to the presentation of historical breakthroughs in political and media discourse. Finally, the collection draws attention to some unorthodox visions of history involving alternative worlds and fantastic elements encountered in the genre of speculative fiction.
Author: Andrew Essex
Publisher: National Geographic Books
ISBN: 0399588515
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed—a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay—yes, pay—to see them. Praise for The End of Advertising “New York media types aren’t quick to pass up a party, even one celebrating a book that predicts their demise. . . . The future of marketing will need to rely on creative, innovative models, Mr. Essex wrote, pointing to The Lego Movie and New York’s Citi Bike bicycle-share program as promising examples.”—The New York Times “A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”—Adam Grant, New York Times bestselling author of Originals and Give and Take “Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”—Arianna Huffington “In this dynamic little book, Essex challenges brands—even those of us who pride ourselves on thinking outside the box—to think bigger still. He’s got me thinking.”—Neil Blumenthal, co-founder of Warby Parker “Mandatory reading for anyone who wants to get a message across in this age of authenticity.”—Alexis Ohanian, co-founder, Reddit
Author: Lluís Mas-Manchón
Publisher: Routledge
ISBN: 1000198278
Category : Business & Economics
Languages : en
Pages : 168
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Book Description
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising constructs and practices. The editor combines the perspectives of an international group of scholars to establish new theoretical frameworks and proposes new methodological designs to conduct comprehensive studies in the field. Situated at the intersection between society, communication and psychology, each chapter presents an innovative approach to branding and advertising research. The book explores topics such as social robots, body image in video advertising, brand personality, transmedia personal brands, erotic content in commercial images, and brand fandom communities. Innovation in Advertising and Branding Communication will be a valuable resource for scholars working in the fields of marketing communication, branding and advertising, online communication, sociology, social psychology and linguistics
Author: Nora J. Rifon
Publisher: M.E. Sharpe
ISBN: 0765642719
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.
Author: Paul Rutherford
Publisher: University of Toronto Press
ISBN: 080209466X
Category : Social Science
Languages : en
Pages : 385
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Book Description
" Eroticism is a constant presence in modern society, encompassing almost every aspect of our daily lives. It is a product of one of the major commercial and political enterprises of the twentieth and twenty-first centuries: the cultivation of desire desire for sex, desire for wealth, desire for entertainment. Paul Rutherford's A World Made Sexy looks at modern civilization's ongoing project to manufacture and encourage public wants, building a utopia where just about everyone (who is affluent) dreams, plays, and, of course, shops. A World Made Sexy uses museum exhibitions, art, books, magazines, films, and television to examine the rise and purpose of eroticism, first in America but soon across the affluent world. Starting with a brief foray into the representation of history as past pornography, Rutherford explores a sexual liberation movement shaped by the ideas of Marx and Freud, the erotic styles of Salvador Dali and pop art, the pioneering use of publicity as erotica by Playboy and other products, and the growing concerns of cultural critics over the emergence of a regime of stimulation. In one case study, Rutherford pairs James Bond and Madonna in order to examine the link between eroticism and aggression. He further details how television advertising after 1980 constructed a theatre of the libido to entice the buying public, and concludes by situating the Eros project in the wider context of Michel Foucault's account of the administration of life, and specifically sexuality, during the modern era. A World Made Sexy is about power and pleasure, emancipation and domination, and the relationship between the personal passions and social controls that have crafted desire. "
Author: Stan Tymorek
Publisher: Infobase Publishing
ISBN: 1438132042
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Examines the ins and outs of the advertising and public relations industries, providing tips for success, an in-depth glossary of industry jargon, and an overview of the current state of the industry.
Author: Patchen Barss
Publisher: Doubleday Canada
ISBN: 0307375994
Category : Social Science
Languages : en
Pages : 322
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Book Description
Pornography: The force for change that has been written out of the history of world culture. From cave painting to photography to the internet, pornography has always been at the cutting edge in adopting and exploiting new developments in mass communication. And in so doing, it has helped to promote and propel those developments in ways that are rarely acknowledged. Without pornography, the internet would not have grown so quickly. The e-commerce payment systems that are now commonplace would be at a far more primitive stage security and usability. Without video streaming software developed for pornography sites, CNN would be struggling to deliver news clips. Without advertising from sex sites, Google could not have afforded YouTube. This smart, witty and well-researched history shows how a vast secret trade has bankrolled and shaped mainstream culture and its machines.
Author: Paul Jobling
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes. Replete with confident head-turners, many posters of the period featured dandies knowingly offering up their bodies for the delectation of women - an irony made doubly rich by the fact that these images were consumed almost exclusively by men. As Jobling expertly shows, the erotic charge in evidence in the representation of the buff gymnos in Calvin Klein's 80's campaigns had much earlier antecedents. There was, surprisingly, a pronounced fetishistic aspect coupled with sexual ambiguity in publicity for underwear in the interwar period. Looking well beyond issues of representation to broader socio-economic contexts in this deeply researched and original study, Jobling addresses an exciting range of discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.
