Author: Erika Rappaport
Publisher: Princeton University Press
ISBN: 0691192707
Category : Cooking
Languages : en
Pages : 568
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Book Description
"Tea has been one of the most popular commodities in the world. Over centuries, profits from its growth and sales funded wars and fueled colonization, and its cultivation brought about massive changes--in land use, labor systems, market practices, and social hierarchies--the effects of which are with us even today. A Thirst for Empire takes a vast and in-depth historical look at how men and women--through the tea industry in Europe, Asia, North America, and Africa--transformed global tastes and habits and in the process created our modern consumer society. As Erika Rappaport shows, between the seventeenth and twentieth centuries the boundaries of the tea industry and the British Empire overlapped but were never identical, and she highlights the economic, political, and cultural forces that enabled the British Empire to dominate--but never entirely control--the worldwide production, trade, and consumption of tea. Rappaport delves into how Europeans adopted, appropriated, and altered Chinese tea culture to build a widespread demand for tea in Britain and other global markets and a plantation-based economy in South Asia and Africa. Tea was among the earliest colonial industries in which merchants, planters, promoters, and retailers used imperial resources to pay for global advertising and political lobbying. The commercial model that tea inspired still exists and is vital for understanding how politics and publicity influence the international economy ..."--Jacket.
Author: Erika Rappaport
Publisher: Routledge
ISBN: 1000189708
Category : Social Science
Languages : en
Pages : 262
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Book Description
In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper. Linking politics and pleasure, Consuming Behaviours explores how individual consumers and groups reacted to changes in marketing, government control, popular leisure and the availability of consumer goods.From football to male fashion, tea to savings banks, leading scholars consider a wide range of products, ideas and services and how these were marketed to the British public through periods of imperial decline, economic instability, war, austerity and prosperity. The development of mass consumer society in Britain is examined in relation to the growing cultural hegemony and economic power of the United States, offering comparisons between British consumption patterns and those of other nations.Bridging the divide between historical and cultural studies approaches, Consuming Behaviours discusses what makes British consumer culture distinctive, while acknowledging how these consumer identities are inextricably a product of both Britain’s domestic history and its relationship with its Empire, with Europe and with the United States.
Author: Evans Lewin
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 366
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Book Description
Author: Anandi Ramamurthy
Publisher: Manchester University Press
ISBN: 1526118572
Category : History
Languages : en
Pages : 251
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Book Description
The first book to provide an historical survey of images of black people in advertising during the colonial period. Analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising. Reveals the historical and production context of many well known advertising icons, as well as the specific commercial interests that various companies' images projected. Provides a chronological understanding of changing colonial ideologies in relation to advertising, while each chapter explores images produced to sell specific products, such as soap, cocoa, tea and tobacco.
Author: Great Britain. Colonial Office
Publisher:
ISBN:
Category : Great Britain
Languages : en
Pages : 592
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Book Description
Author: Ian M. Drummond
Publisher: Routledge
ISBN: 1136607226
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
First Published in 2005. This volume looks at the period of 1919 to 1939 in British economic policy and the Empire, including documents on imperial policy.
Author: Troy Bickham
Publisher: Reaktion Books
ISBN: 1789142458
Category : History
Languages : en
Pages : 286
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Book Description
When students gathered in a London coffeehouse and smoked tobacco; when Yorkshire women sipped sugar-infused tea; or when a Glasgow family ate a bowl of Indian curry, were they aware of the mechanisms of imperial rule and trade that made such goods readily available? In Eating the Empire, Troy Bickham unfolds the extraordinary role that food played in shaping Britain during the long eighteenth century (circa 1660–1837), when such foreign goods as coffee, tea, and sugar went from rare luxuries to some of the most ubiquitous commodities in Britain—reaching even the poorest and remotest of households. Bickham reveals how trade in the empire’s edibles underpinned the emerging consumer economy, fomenting the rise of modern retailing, visual advertising, and consumer credit, and, via taxes, financed the military and civil bureaucracy that secured, governed, and spread the British Empire.
Author:
Publisher:
ISBN:
Category : Commerce
Languages : en
Pages : 1360
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Book Description
Author: Sarah Besky
Publisher: University of California Press
ISBN: 0520303245
Category : Social Science
Languages : en
Pages : 251
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Book Description
What is the role of quality in contemporary capitalism? How is a product as ordinary as a bag of tea judged for its quality? In her innovative study, Sarah Besky addresses these questions by going inside an Indian auction house where experts taste and appraise mass-market black tea, one of the world’s most recognized commodities. Pairing rich historical data with ethnographic research among agronomists, professional tea tasters and traders, and tea plantation workers, Besky shows how the meaning of quality has been subjected to nearly constant experimentation and debate throughout the history of the tea industry. Working across fields of political economy, science and technology studies, and sensory ethnography, Tasting Qualities argues for an approach to quality that sees it not as a final destination for economic, imperial, or post-imperial projects but as an opening for those projects.
Author: Alan Macfarlane
Publisher: Random House
ISBN: 1448116201
Category : History
Languages : en
Pages : 303
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Book Description
Apart from water, tea is more widely consumed than any other food or drink. Tens of billions of cups are drunk every day. How and why has tea conquered the world? Tea was the first global product. It altered life-styles, religions, etiquette and aesthetics. It raised nations and shattered empires. Economies were changed out of all recognition. Diseases were thwarted by the magical drink and cities founded on it. The industrial revolution was fuelled by tea, sealing the fate of the modern world. Green Gold is a remarkable detective story of how an East Himalayan camellia bush became the world's favourite drink. Discover how the tea plant came to be transplanted onto every continent and relive the stories of the men and women whose lives were transformed out of all recognition through contact with the deceptively innocuous green leaf.
