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Author: Allan Reddy
Publisher: Bloomsbury Publishing USA
ISBN: 0313008191
Category : Business & Economics
Languages : en
Pages : 177
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Book Description
Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners. Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes.
Author: Allan Reddy
Publisher: Bloomsbury Publishing USA
ISBN: 0313008191
Category : Business & Economics
Languages : en
Pages : 177
Get Book Here
Book Description
Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners. Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 83
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Book Description
Author: Hossein Bidgoli
Publisher: John Wiley & Sons
ISBN: 047024948X
Category : Business & Economics
Languages : en
Pages : 961
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Book Description
The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners
Author: United States. Congress. House. Committee on Education and the Workforce. Subcommittee on Oversight and Investigations
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 416
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Book Description
Author: United States. Federal Trade Commission
Publisher:
ISBN:
Category : Competition, International
Languages : en
Pages : 98
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Book Description
Author: United States. Congress. House. Committee on Education and the Workforce. Subcommittee on Oversight and Investigations
Publisher:
ISBN:
Category : Political Science
Languages : en
Pages : 426
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Book Description
Author: John Naisbitt
Publisher: Broadway
ISBN:
Category : Current Events
Languages : en
Pages : 296
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Book Description
From John Naisbitt, the preeminent social forecaster of our time and the author of the #1 "New York Times bestseller Megatrends, a remarkable examination of the role technology plays in our accelerated search for meaning. With American culture now being increasingly broadcast through technology--from TV and movies to music to the Internet and electronic games--we are living in what John Naisbitt calls the Technologically Intoxicated Zone. This zone is a confusing and distracted state where we both fear and worship technology, where we see technologies as toys and quick-fixes, and where we become obsessed with what is "real" and what is "fake"--from the violent games children play to genetically-engineered animals to whether one can claim to have scaled Everest if supplemental oxygen was used. It is technology's saturation of American society--with its fabulous innovations and its devastating consequences--that John Naisbitt and his coauthors Nana Naisbitt and Douglas Philips explore in this important and timely book. By conciously examining our relationship with technology as consumers of products, media, and emerging genetic technologies, we can learn to become aware of the impact technology will have on our daily lives, our children, our religiosity, our arts, and our humanness. High Tech/High Touch is a cautionary tale that shows us how to make the most of technology's benefits while minimizing its detrimental effects on our culture. In a compelling tour of our technological immersion as we work and play and search for a spiritual path, Naisbitt tackles complex questions: Does technology free us from constraints of the physical world, or does it tie us down to ourmachines? Does it save us time in our day-to-day lives, or does it merely create a void we feel compelled to fill with even more tasks and responsibilities? What about advances in biotechnology? Recent developments in genetic engineering now raise the possibility of a future that will someday be free of the birth defects, disabilities, and diseases that mark our lives today. But in an age where such things are possible, what is natural and what is artificial? And when people can be created in the laboratory as easily as in the womb, what, then, does it truly mean to be human? Moving from the information and machine technologies of computers, the Internet, and telecommunications to the genetic technologies that are transforming biological science and art, High Tech/High Touch reveals the emerging power we have over our destinies--and the need for a moral compass to guide us. An ideal book to usher in a century in which these issues will become even more timely, High Tech/High Touch deftly explores the world we are creating and the world that is to come.
Author: Nicholas D. Evans
Publisher: FT Press
ISBN: 9780131827844
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
Consumer Gadgets is an approachable "how-to" book exploring fifty of today's high-tech innovations that can enable you to have fun, simplify your life, and be more productive in everyday tasks whether at home, at the office or even in your car.
Author: Yamamoto, Gonca Telli
Publisher: IGI Global
ISBN: 1605669172
Category : Education
Languages : en
Pages : 292
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Book Description
"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.
Author: Marina Yue Zhang
Publisher: Edward Elgar Publishing
ISBN: 1781007594
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
This volume examines the relationships between high-tech entrepreneurship and innovation in an important new technology - mobile payments - in Korea and China, the countries that led the world in the development and diffusion of this technology.
