Author: Gary Akehurst
Publisher: Routledge
ISBN: 1136296190
Category : History
Languages : en
Pages : 183
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Book Description
The history of retail business development is an under-researched area. This book considers the emergence and development of modern retailing from an historical and management perspective in the period 1750-1950, addressing the need for further research and providing examples of current research activity. It considers the early emergence of retail forms in the late eighteenth century, the evolution of retail forms in the nineteenth century, and the late adaptation of retail management in the early twentieth century.
Author: R.A. Church
Publisher: Routledge
ISBN: 1135761612
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.
Author: Pamela Horn
Publisher: Amberley Publishing Limited
ISBN: 1445646986
Category : History
Languages : en
Pages : 446
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Book Description
The story of the shopworkers who emerged during the Victorian and Edwardian era to cater for all clientele from behind the counters of the increasing number of shops and lavish department stores.
Author: David Vernet
Publisher: Routledge
ISBN: 1134228376
Category : Architecture
Languages : en
Pages : 279
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Book Description
Presenting a critical and theoretical dimension to retail design, Boutiques and Other Retail Spaces links the ideas behind it to real practice in this innovative and important contribution to architectural/interior theory literature. Retail structure has been subject to a dramatic and ongoing transformation over the past thirty years, materializing in the emergence of large-scale out-of-town shopping centres and new specialized shops in city centres. These specialized boutiques are highly designed, involving well-known architectural firms such as OMA/Rem Koolhaas, David Chipperfield, Herzog + de Meuron amongst others. With case studies and over 100 black and white images, Vernet and de Wit set forth original and well-grounded theory to accompany this popular and lucrative area of work.
Author: Vivienne Richmond
Publisher: Cambridge University Press
ISBN: 1107042275
Category : Design
Languages : en
Pages : 359
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Book Description
A pioneering study of the importance of dress to the collective and individual identities of the nineteenth-century English poor.
Author: Patricio Sáiz
Publisher: Routledge
ISBN: 1000549380
Category : Business & Economics
Languages : en
Pages : 528
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Book Description
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.
Author: Clive Edwards
Publisher: Routledge
ISBN: 1351877275
Category : History
Languages : en
Pages : 495
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Book Description
From the earliest times, people have striven to turn their houses into homes through the use of decoration and furnishings, stimulating in turn a major commercial sector dedicated to offering the products and services essential to feed the ever-changing dictates of domestic fashion. Whilst there is plentiful evidence to show that these phenomena can be traced to medieval times, it is arguable that the eighteenth century witnessed the birth of a widespread and sophisticated consumer society. With a comparatively wealthy and socially mobile society, eighteenth-century Britain proved to be a fertile ground for ideas of home improvement and beautification, which were to persist to the present day. Turning Houses into Homes not only maps the history, changes, development and structure of the retail furnishing industry in Britain over three centuries, but also examines the relationships between the retailer and the consumer, looking at how retailers helped stimulate and shape the demand of their customers. Whilst work has been done on specific aspects of the home, very little has been written on the interaction between the retailer and consumer, and the pressures brought to bear on them by issues such as gender, education, status, symbolism, taste, decoration, hygiene, comfort and entertainment. As such, this book offers a valuable conjunction of retail history and consumption practices, which are examined through a multi-disciplinary approach to explore both their intimate connections and their wider roles in society.
Author: Jon Stobart
Publisher: Manchester University Press
ISBN: 9780719070860
Category : History
Languages : en
Pages : 294
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Book Description
Focusing on the Midlands, this book examines urban and industrial change from 1700-1830, arguing that a complex urban system and its idividual constituents both responded to and shaped wider processes of industrialisation. the nature of urban and indu.
Author: Ian Mitchell
Publisher: Routledge
ISBN: 1317008502
Category : History
Languages : en
Pages : 240
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Book Description
Three decades of research into retailing in England from the seventeenth to nineteenth centuries has established a seemingly clear narrative: fixed shops were widespread from an early date; 'modern' methods of retailing were common from at least the early eighteenth century; shopping was a skilled activity throughout the period; and consumers were increasingly part of - and aware of being part of - a polite and fashionable culture. All of this is true, but is it the only narrative? Research has shown that markets were still important well into the nineteenth century and small scale producer-retailers co-existed with modern warehouses. Many shops were not smart. The development of modern retailing therefore was a fractured and fragmented process. This book presents a reassessment of the standard view by challenging the usefulness of concepts like 'traditional' and 'modern', examining consumption and retailing as inextricably linked aspects of a single process, and by using the idea of narrative to discuss the roles and perceptions of the various actors in this process - such as retailers, shoppers/consumers, local authorities and commentators. The book is therefore structured around some of these competing narratives in order to provide a richer and more varied picture of consumption and retailing in provincial England.
Author: Mary Hammond
Publisher: Routledge
ISBN: 1134796838
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
The essays in this collection seek to challenge accepted scholarship on the rural-urban divide. Using case studies from the UK, Europe and America, contributors examine complex rural-urban relationships of conflict and cooperation. The volume will be of interest to those researching society and politics, criminology, literature and demographics.
