The Effects of Subliminal Cues on Information Seeking and Evaluation of Google Search Results PDF Download
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Author: Eyüp Aksoy
Publisher: GRIN Verlag
ISBN: 366805553X
Category : Psychology
Languages : en
Pages : 53
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Book Description
Bachelor Thesis from the year 2015 in the subject Psychology - Cognition, grade: 1.0, University of Cologne (DP Psychologie), language: English, abstract: In this bachelor thesis, based on the findings by Karremans, Stroebe, and Claus (2006), the effectiveness of subliminal cues on choice behavior was transposed to the online search environment. To give a clear answer for this matter, possibilities but also dangers of online information seeking and subliminal perception have been investigated. Subliminal stimuli seem to have great potential for this matter since there is much similarity (Strahan, Spencer, and Zanna, 2002) between the factors that make subliminal stimuli effective and the online search environment (i.e. need for information and goal relevance). An online survey was conducted trying to investigate that goal priming effects subsequent evaluation, but only when certain conditions interact with persons’ attitudes. Half of 98 participants were subliminally primed with the Google ad-icon “Anzeige” and subsequently evaluate on online advertisement and search engines. The results indicated that priming positively influences the evaluation on online advertisement and search engines, regardless of participants’ attitudes towards online search.
Author: Eyüp Aksoy
Publisher: GRIN Verlag
ISBN: 366805553X
Category : Psychology
Languages : en
Pages : 53
Get Book Here
Book Description
Bachelor Thesis from the year 2015 in the subject Psychology - Cognition, grade: 1.0, University of Cologne (DP Psychologie), language: English, abstract: In this bachelor thesis, based on the findings by Karremans, Stroebe, and Claus (2006), the effectiveness of subliminal cues on choice behavior was transposed to the online search environment. To give a clear answer for this matter, possibilities but also dangers of online information seeking and subliminal perception have been investigated. Subliminal stimuli seem to have great potential for this matter since there is much similarity (Strahan, Spencer, and Zanna, 2002) between the factors that make subliminal stimuli effective and the online search environment (i.e. need for information and goal relevance). An online survey was conducted trying to investigate that goal priming effects subsequent evaluation, but only when certain conditions interact with persons’ attitudes. Half of 98 participants were subliminally primed with the Google ad-icon “Anzeige” and subsequently evaluate on online advertisement and search engines. The results indicated that priming positively influences the evaluation on online advertisement and search engines, regardless of participants’ attitudes towards online search.
Author: Eyüp Aksoy
Publisher: GRIN Verlag
ISBN: 366805553X
Category : Psychology
Languages : en
Pages : 53
Get Book Here
Book Description
Bachelor Thesis from the year 2015 in the subject Psychology - Cognition, grade: 1.0, University of Cologne (DP Psychologie), language: English, abstract: In this bachelor thesis, based on the findings by Karremans, Stroebe, and Claus (2006), the effectiveness of subliminal cues on choice behavior was transposed to the online search environment. To give a clear answer for this matter, possibilities but also dangers of online information seeking and subliminal perception have been investigated. Subliminal stimuli seem to have great potential for this matter since there is much similarity (Strahan, Spencer, and Zanna, 2002) between the factors that make subliminal stimuli effective and the online search environment (i.e. need for information and goal relevance). An online survey was conducted trying to investigate that goal priming effects subsequent evaluation, but only when certain conditions interact with persons’ attitudes. Half of 98 participants were subliminally primed with the Google ad-icon “Anzeige” and subsequently evaluate on online advertisement and search engines. The results indicated that priming positively influences the evaluation on online advertisement and search engines, regardless of participants’ attitudes towards online search.
Author: David Jonassen
Publisher: Routledge
ISBN: 1135637369
Category : Education
Languages : en
Pages : 1195
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Book Description
First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.
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Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1492
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Book Description
Author: Jeffry A. Simpson
Publisher: Oxford University Press, USA
ISBN: 0195398696
Category : Family & Relationships
Languages : en
Pages : 866
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Book Description
This book provides an in-depth and comprehensive summary of the psychology of close relationships, and showcases classic and contemporary theories, models, and empirical research that have been conducted in the field.
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ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 812
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Book Description
Author: Robert J. Sternberg
Publisher: Wadsworth Publishing
ISBN: 9780155069404
Category : Education
Languages : en
Pages : 794
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Book Description
In this book, Robert J. Sternberg, a highly respected expert in psychology and intelligence, gives students a comprehensive introduction to psychology while emphasizing the development of their critical, creative and practical thinking. Throughout the text, students are asked to think critically, creatively, and practically when considering topics.
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Category : Government reports announcements & index
Languages : en
Pages : 1074
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Book Description
Author:
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ISBN:
Category : Science
Languages : en
Pages : 444
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