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Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 24
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Book Description
Author:
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 24
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Book Description
Author: Gianluigi Guido
Publisher: Springer Science & Business Media
ISBN: 9780792373247
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication.
Author: Frank R. Kardes
Publisher: Psychology Press
ISBN: 1135601801
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses. Divided into four parts, this book: *offers new perspectives on consumer information processing, selective or one sided information processing, and attribution theory; *discusses how asking questions in focus groups, surveys, and experiments leads consumers to create opinions that would not have occurred to them otherwise; *advances a new approach for modeling uncertainty and a new framework for thinking about uncertainty; *summarizes recent developments concerning the Implicit Association Test and their implications for branding strategy; *develops a new approach for analyzing the effects of intention on behavior and unplanned purchase behaviors; *discusses the devaluation effect and shows both how implementation intentions can be used to increase new product consumption and also how promotion versus prevention regulatory focus influences consumer preferences; and *focuses on consumer information processing and persuasion. The text is intended for advanced graduate students, academics, and practitioners who embrace cutting-edge paradigms and methodologies in social-cognitive consumer research.
Author: Ravi Kumar
Publisher: GRIN Verlag
ISBN: 3656988579
Category : Business & Economics
Languages : en
Pages : 18
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Book Description
Seminar paper from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 10, Lancaster University, course: Consumer Behaviour, language: English, abstract: This text gives an overview on consumer behavior and the subsequent marketing strategies that can be developed. We can say that consumer behavior plays an important role in the field of choosing, buying, and using the product. There are many definitions of consumer behavior. As given in a book published by sage publication “Consumer behavior is the activities people undertake when obtaining, consuming and disposing of products and services (Blackwell et al., 2001)”. This definition is widely used mostly everywhere. Consumer behavior doesn’t mean that it’s just about how consumer behavior while buying a product or services its more about the steps that consumer and his/her mind will go through before purchasing any product, the psychological factors plays a vital in the selection of the steps and the product or services that can include, the attitude and the thought process of the consumer getting effected by his background where is he/she is coming from, the environment around the consumer also affects the decision making power.
Author: United Marketing Services (Lubbock, Tex.)
Publisher:
ISBN:
Category : Sales promotion
Languages : en
Pages : 32
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Book Description
Author: Scott A. Neslin
Publisher: Now Publishers Inc
ISBN: 1601982801
Category : Business & Economics
Languages : en
Pages : 108
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Book Description
Promotion Dynamics presents a comprehensive overview of the various dynamic effects of sales promotions.
Author: Kamins Michael
Publisher: World Scientific
ISBN: 9813234725
Category : Business & Economics
Languages : en
Pages : 252
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Book Description
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where consumers have been found to be susceptible to bias and therefore have made less than optimal purchase decisions. Particularly, academic research in the area of Pricing, Product, Promotion, Sales and marketing research. Written in an accessible manner, this book puts the consumer (you!) in the center and aims to helps making all of us a better decision maker when confronted with a range of stimuli in a marketing environment.
Author: G. R. Foxall
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers and users comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.
Author: J. Paul Peter
Publisher: Irwin Professional Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 792
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Book Description
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Author: Linda Harmina Teunter
Publisher:
ISBN: 9789058920294
Category :
Languages : en
Pages : 269
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Book Description
