The Effectiveness of Customer Loyalty Strategies in the Banking Sector of Bangladesh PDF Download
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Author: Md. Mahiuddin Sabbir
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
In continuous-increasing competitive banking environment customer loyalty is potentially an effective tool that banks can use to gain competitive advantage and maintain customers for longer periods. This study conducted to analyze the implementation and effectiveness of customer loyalty strategies in banking industry of Bangladesh. The results of the survey conducted on 30 private commercial banks show that the implementation of customer loyalty strategy is not pervasive with the exception of 'client segmentation'. Use of other loyalty development strategy is quite good but not widespread. In case of effectiveness of the strategies, precisely 'scientific marketing' and 'CRM' are suggesting a greater positive effect on customer loyalty.
Author: Md. Mahiuddin Sabbir
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
In continuous-increasing competitive banking environment customer loyalty is potentially an effective tool that banks can use to gain competitive advantage and maintain customers for longer periods. This study conducted to analyze the implementation and effectiveness of customer loyalty strategies in banking industry of Bangladesh. The results of the survey conducted on 30 private commercial banks show that the implementation of customer loyalty strategy is not pervasive with the exception of 'client segmentation'. Use of other loyalty development strategy is quite good but not widespread. In case of effectiveness of the strategies, precisely 'scientific marketing' and 'CRM' are suggesting a greater positive effect on customer loyalty.
Author: Mohammad Kamal
Publisher:
ISBN:
Category :
Languages : en
Pages : 7
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Book Description
The study aims to evaluate factors influencing the customer loyalty in public banking sector of Bangladesh and to investigate the relationship between influential factors and customer loyalty. Data were collected from the customers of three public banks from a sample of 150 respondents, where 10 respondents were from each of 5 randomly selected branches of each bank. As an instrument, a questionnaire was used for face to face interview. The findings indicate that Services quality; reputation & corporate image of bank, and understanding the specific need of customers have significant impact on their loyalty to the banks. The regression coefficients of customer loyalty to the banks on these factors are found to be 0.696, 0.693, and 0.599 respectively at 5% level of significance. The study also implies that customers of Agrani bank are more committed and loyal as they receive better quality of services compared to other two public banks. Understanding the specific need of customers is found to be the most influential factor affecting customers" overall loyalty toward public banks. This implies that the public banks are required to understand the specific needs of the customers and provide the quality services for creating and retaining the loyal customers.
Author: Dr. Md. Uzir Hossain Uzir
Publisher: Partridge Publishing Singapore
ISBN: 1543764762
Category : Technology & Engineering
Languages : en
Pages : 241
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Book Description
A brand is a valuable asset, and loyalty to a particular brand is the source of revenue and profitability of the business. Brand loyalty is significant for the business growth and expansion of companies in the electronics sector. A populated country, Bangladesh has a substantial expenditure on electronic appliances, and the demand for these household items increases over the period; however, customers are not always loyal to a particular brand. Marketing literature shows that customer satisfaction and brand confidence directly affect brand loyalty, and brand trust mediates their relationship. Due to the technological advance of social media, technology has an essential role in the customer's decision to buy household appliances. The existing literature has not focused on this massive demand for electronic appliances, customer satisfaction, loyalty, trust, and social media's significant role in consumer buying behavior. The book shoed the investigation of the effect of customer satisfaction and brand trust of electronic home appliances on brand loyalty and the mediating role of brand trust in customer satisfaction and trust relationship. The study also examined the extent to which customers believe social media information influences them. The study gathered data from 523 Bangladeshi respondents from Dhaka by conducting a survey. The data were analyzed with SPSS and CB-SEM (AMOS) for the hypothesis test. The findings revealed that customer satisfaction and brand trust significantly impact brand loyalty, and social media moderates those significant relationships. The result of the study contributed to the expectancy-disconfirmation theory, trust-commitment theory, brand loyalty theory, and theory of reasoned action by presenting empirically-based insight into customer satisfaction, brand trust, and brand loyalty constructs in electronic home appliances in Bangladesh. In addition, the results provided a practical insight into marketing and brand management. They suggested the practicing managers in developing product quality with customer preference, building trust through maintaining brand image and creating awareness among the customers, and considering the significance of social media and its usage. The research used probabilistic sampling techniques, both rural and urban customers, only a single home appliance, and PLS-SEM statistical tool for analysis. Future researchers could focus and include other variables such as price or advertising; consider loyalty separately, and use both urban and rural customers to have better predictions.
Author: Md Ruhul Amin Sardar
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Habib Rakib
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659290442
Category :
Languages : en
Pages : 120
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Book Description
Customer loyalty is one of the most important elements for every organization.This research is conducted regarding the Customer Loyalty in Prime Bank Ltd. of Bangladesh. This study is focused on a particular bank in Chittagong city of Bangladesh to investigate the customer loyalty towards the bank. The main aim of this study is to identify the most important drivers of customer loyalty in the retail banking settings in Bangladesh. The study also sought to identify the interrelationships between service quality, customer satisfaction, corporate image, personalization of service/product and customer loyalty in the retail banking sector in Bangladesh. The results reveal that perceived service quality have the most positive relationship with customer loyalty in this research. The result also found that independent variable corporate image has the least positive relationship with customer loyalty. The findings about respondent's age category indicated that most of the respondents were aged between 21-30 years old.
Author: Musefa Yesin
Publisher: GRIN Verlag
ISBN: 3346563081
Category : Business & Economics
Languages : en
Pages : 94
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Book Description
Research Paper (undergraduate) from the year 2021 in the subject Business economics - Market research, grade: 90.5, Wollega University, course: Thesis, language: English, abstract: The general objective of this study, which got submitted as partial fulfillment to the requirement of the award of Master of Art, is to examine the effect of customer relationship marketing on customer loyalty of commercial banks in Ethiopia. Specifically, this study has the following objectives: To find out the level of the effect of trust on customer loyalty the case of commercial banks in Nekemte banks. Banking industry in Ethiopia has stiff competition thus banks need to consider various strategic options and programs in order to survive and thrive. One of strategy is Customer Relationship Marketing. This study was aimed to examine the effect of customer relationship marketing dimensions (trust, commitment, conflict handling, communication, empathy competence and customer satisfaction) on customer loyalty of commercial banks in Nekemte town. The researcher was used both probability and non-probability sampling techniques to select sample respondents from the total population under this study. Data were collected through the five point’s likert scales of questionnaires and used mixed research approach was used. To achieve the objective of the study, questionnaire was physically distributed to 404 respondents of selected Commercial Banks in Nekemte town. Out of 404 customers 375 92.8% of customers were completed and collected. Descriptive and inferential statistics were used to analyze the collected data by using SPSS software version 24 and questionnaires reliability was estimated by calculating Cronbach’s Alpha. Descriptive analysis tools such as frequency, percentage, mean and standard deviation. Inferential statistical analysis tools such as correlation coefficient was worked out and used to explore the relationships between variables. And regression analysis was performed to study the effect of independent variables on dependent variable.
Author: Veland Ramadani
Publisher: Springer Nature
ISBN: 9819951186
Category : Business & Economics
Languages : en
Pages : 376
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Book Description
This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world. The chapters offer an up-to-date overview of research and insights into Islamic business practices, with a specific focus on Islamic marketing and entrepreneurship strategies. Authored by experts hailing from diverse countries such as Malaysia, Indonesia, India, Pakistan, United Arab Emirates, Jordan, and Morocco, the chapters collectively provide a comprehensive understanding of the subject matter. Covering a wide range of topics including understanding Muslim consumer behavior and marketing, halal tourism and healthcare, entrepreneurship and business in Muslim societies, women empowerment and entrepreneurship, Islamic ethics and values in organizations, psychological factors and social issues, technology and future trends, and social and labor issues in Muslim societies, this book encompasses a global perspective on the subject matter. With the expertise and diverse backgrounds of the contributing authors, this book serves as an invaluable resource for researchers interested in delving into the intricacies of Islamic business practices. It also offers valuable insights and practical implications for business consultants seeking a deep understanding of conducting business in Islam-oriented regions. The collective knowledge and experiences shared by these renowned experts contribute to a comprehensive exploration of the topic, making this volume a significant contribution to the field of Islamic marketing and business studies.
Author: Zemenay Yeneneh
Publisher:
ISBN:
Category :
Languages : en
Pages : 12
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Book Description
The banking industry is undertaking extensive promotional activities to attain customers' preference. The competition in Ethiopian banks is paramount and commercial banks in the country surpassed eighteen from five banks before sixteen years. Most banks engage in promotional activities without assurance of developing long-term relationships. The purpose of his study is to analyze the relationship between advertising effectiveness, customer perceived value and customer loyalty in the Ethiopian banking sector, particularly in the commercial bank of Ethiopia. The study was conducted at the five branches of the bank located in Bahir Dar city. The quantitative research approach was implemented and the study is explanatory research and the researcher used both primary and secondary sources of data. The sample consists of 400 respondents' selected based on convenience sampling procedure. The questionnaire was distributed to selected branches customers. The result implies that there is a positive and significant relationship between advertising effectiveness and customer loyalty. Customer perceived value partially mediate with the relationship between advertising effectiveness and customer loyalty. The finding indicated that effective advertising contributed to developing loyal customers. To improve loyalty the Bank should work on performance marketing strategies that improve the effectiveness of advertising.
Author: Farrukh Khan
Publisher: Lulu.com
ISBN: 0557719046
Category :
Languages : en
Pages : 152
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Author: Mohammad Shamsuddoha
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The Human Resource Development in retail banking sector, it is always as a challenge for country like Bangladesh. The aim of this paper is to review the literature related to service quality, service recovery, satisfaction and customer loyalty especially in retail banking sector. This paper will provide a through explanation regarding HRD in the banking sector in Bangladesh n its factors. This study investigates customer satisfaction as the most important factor behind loyalty in retail banking. However, the researcher tried to find out some factors, which may affect the HRD program of a bank and does have some impact to the bank industry in Bangladesh.
