The Economic Policy of Online Media

The Economic Policy of Online Media PDF Author: Peter Ayolov
Publisher: Taylor & Francis
ISBN: 1000879046
Category : Language Arts & Disciplines
Languages : en
Pages : 126

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Book Description
This book explores the distortion of communication online, centered around the theory that the economic policy model of online media is primarily based on the systematic manufacture of dissent. Following the media criticism tradition of Habermas and Chomsky, among others, the book shows how anger can motivate news consumption as the principle of divide-and-rule in the online media of the 21st century is systematically applied. The author posits that media addiction increases interest, therefore deliberate distortion of facts and the manufacture of dissent provide the media with a larger audience and this becomes the business model. This insightful volume will interest researchers, scholars, and students of media economics, political economy of media, digital media, propaganda, mass communication, and media literacy.

The Economic Policy of Online Media

The Economic Policy of Online Media PDF Author: Peter Ayolov
Publisher: Taylor & Francis
ISBN: 1000879046
Category : Language Arts & Disciplines
Languages : en
Pages : 126

Get Book Here

Book Description
This book explores the distortion of communication online, centered around the theory that the economic policy model of online media is primarily based on the systematic manufacture of dissent. Following the media criticism tradition of Habermas and Chomsky, among others, the book shows how anger can motivate news consumption as the principle of divide-and-rule in the online media of the 21st century is systematically applied. The author posits that media addiction increases interest, therefore deliberate distortion of facts and the manufacture of dissent provide the media with a larger audience and this becomes the business model. This insightful volume will interest researchers, scholars, and students of media economics, political economy of media, digital media, propaganda, mass communication, and media literacy.

Understanding the Business of Global Media in the Digital Age

Understanding the Business of Global Media in the Digital Age PDF Author: Micky Lee
Publisher: Routledge
ISBN: 9781138688964
Category : Mass media
Languages : en
Pages : 278

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Book Description
"Cover" -- "Title" -- "Copyright" -- "Contents" -- "List of Illustrations" -- "1 Introduction and Overview" -- "2 The History of the Study of the Business of Media" -- "3 Theories and Approaches to Study the Business of Media" -- "4 Economies" -- "5 Politics" -- "6 Technologies" -- "7 Civil Societies" -- "8 Cultures" -- "9 Labor" -- "10 Conclusion

Digital Economic Policy

Digital Economic Policy PDF Author: Mario Mariniello
Publisher:
ISBN: 9780192567147
Category : Digital media
Languages : en
Pages : 0

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Book Description
The emergence of new technologies and business models has required a pro-active role from public authorities in defining the rules of evolving markets before issues cement. This book surveys the key areas of the digital economy that demand policy action, such as AI, cybersecurity, and e-commerce, and the EU long term strategic plans to govern them.

The New World of Transitioned Media

The New World of Transitioned Media PDF Author: Gali Einav
Publisher: Springer
ISBN: 3319090097
Category : Business & Economics
Languages : en
Pages : 158

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Book Description
The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large. This book provides a “behind-the-scenes” look at the media industry’s transition into the digital era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of digital technologies on traditional media sectors, such as advertising, video games, film and television is well-documented. Less understood is its effect on our perceptions, thought processes and inter-personal relationships. Social media, for example, represents a fundamental change in the ways we interact with media, communicate with each other and even present ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first “Transitioned Media” book, Transitioned Media: A Turning Point into the Digital Realm, this book combines media industry leaders and academics to explore various transformative trends and issues. Themes include measuring cross-platform behaviour, artificial intelligence in journalism, the evolution of video games, digital media and physical space, the mobile use trends, social media and the corporate world, the changes in the television and newspaper business and the evolving relationship between advertisers and target audiences. The varied backgrounds of contributors and array of topics make for a unique and insightful point of view.

The Global Digital Economy: A Comparative Policy Analysis - Student Edition

The Global Digital Economy: A Comparative Policy Analysis - Student Edition PDF Author: Holroyd, Carin
Publisher: Cambria Press
ISBN:
Category : Political Science
Languages : en
Pages : 302

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Book Description
Note: this is an abridged version of the original book with references removed. The complete edition is also available. This book explores the intersection of public policy and the fast changing digital media economy. Over the last 20 years, digital technologies and digital content have revolutionized many aspects of social, economic and political life around the world. Governments, locked into the policies and programs of the traditional economy, are struggling to respond to this dynamic and commercially unique global ecosystem. This study examines the nature and extent of the digital economy, looking at both the commercial diversity within the sector and the different digital implementations across the world. While the digital engagement of North America is well known, the scale and intensity of digital growth in East Asia is not fully understood not are the transformative changes occurring in parts of Africa. The digital world is marked by the unexpected and rapid re-orientation of economic, social, cultural and political affairs. The digitization of work, for example, has already brought major disruptions within national economies. Governments are struggling to respond, in part because of pressures from the traditional industrial and resource sectors but also because of the unique, somewhat anarchistic nature of the digital content industry. The Global Digital Economy provides a profile of the global digital environment, reviews current government digital policies (with an emphasis on innovative strategies), and offers policy suggestions for national and subnational governments. Countries that respond creatively to the digital economy--like Taiwan, South Korea, Finland and Israel--stand to prosper from the anticipated accelerated growth of the sector. Those nations that struggle to keep pace with the digital infrastructure needs of the new economy and with the potential for employment and business creation stand to fall behind economically. This book provides a policy roadmap for the digital economy and identifies the risks and opportunities of this core sector in the twenty-first-century economy.

Managing Media Economy, Media Content and Technology in the Age of Digital Convergence

Managing Media Economy, Media Content and Technology in the Age of Digital Convergence PDF Author: Zvezdan Vukanovic
Publisher: Media XXI
ISBN: 9897292454
Category : Social Science
Languages : en
Pages : 417

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Book Description
This book, which analyzes the internal and external environment of the media industry, compiles scientific articles, written by 33 authors coming from 13 diverse countries, emphasizing the complex and multifaceted nature of the industry, of the business and of the media economy. The authors got more than 130 detailed definitions of relevant concepts from the business and media technology area, having quoted in their articles more than 720 books, monographs, articles and research papers. This work intends, on one hand, to emphasize the necessity from the companies and the media consumers side, to define strategies that allow to give an answer to the appearing of the new media. On the other hand, it intends to adopt and adapt relevant business frames and concepts for the economic and technological analysis of media markets.

Economic Analysis of the Digital Economy

Economic Analysis of the Digital Economy PDF Author: Avi Goldfarb
Publisher: University of Chicago Press
ISBN: 022620684X
Category : Business & Economics
Languages : en
Pages : 510

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Book Description
There is a small and growing literature that explores the impact of digitization in a variety of contexts, but its economic consequences, surprisingly, remain poorly understood. This volume aims to set the agenda for research in the economics of digitization, with each chapter identifying a promising area of research. "Economics of Digitization "identifies urgent topics with research already underway that warrant further exploration from economists. In addition to the growing importance of digitization itself, digital technologies have some features that suggest that many well-studied economic models may not apply and, indeed, so many aspects of the digital economy throw normal economics in a loop. "Economics of Digitization" will be one of the first to focus on the economic implications of digitization and to bring together leading scholars in the economics of digitization to explore emerging research.

Media Ownership

Media Ownership PDF Author: Gillian Doyle
Publisher: SAGE
ISBN: 9780761966814
Category : Social Science
Languages : en
Pages : 206

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Book Description
Looks at media ownership policies in Great Britain and Europe.

The Economics and Financing of Media Companies

The Economics and Financing of Media Companies PDF Author: Robert G. Picard
Publisher: Fordham Univ Press
ISBN: 0823232565
Category : Business & Economics
Languages : en
Pages : 286

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Book Description
This work employs business concepts and analyses to explore the operational activities of media firms and the forces and issues affecting them.

Digital Economic Policy

Digital Economic Policy PDF Author: Mario Mariniello
Publisher: Oxford University Press
ISBN: 0192567152
Category : Business & Economics
Languages : en
Pages : 497

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Book Description
The emergence of new technologies and business models such as data analytics, online platforms, and artificial intelligence has shaken the economy and society at their foundations. Recently, it has become apparent that public authorities must take a pro-active role to define the rules of the newly emerged markets before potential issues and concerns cement. How rules are currently written determines who will exert a stronger influence on the economy and society in the coming years. This is key reason why digital policymakers are currently exposed to tremendous pressure by stakeholders. This book takes a journey through all the main areas in the digital economy that beg for policy action. Readers may learn about the general features of a digital economy and the EU long term strategic plans to govern it. They may learn about telecom markets, the data economy, the digitization of the public sector, cybersecurity, the platform economy, liability for online content, e-commerce, the sharing economy, the impact of technology on labour markets, digital inequality, disinformation, and artificial intelligence. This book provides students with the background knowledge and analytical tools necessary to understand, analyse, and assess the impact of EU digital policies on the European economy and society. The approach is both theoretical and applied. The main goal is to prepare students to give informed and economically sound advice to an EU policymaker for digital affairs.