The Economic Effects of Advertising PDF Download
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Author: Neil Hopper Borden
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1040
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Book Description
Author: Neil Hopper Borden
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1040
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Book Description
Author: Avi Goldfarb
Publisher: University of Chicago Press
ISBN: 022620684X
Category : Business & Economics
Languages : en
Pages : 510
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Book Description
There is a small and growing literature that explores the impact of digitization in a variety of contexts, but its economic consequences, surprisingly, remain poorly understood. This volume aims to set the agenda for research in the economics of digitization, with each chapter identifying a promising area of research. "Economics of Digitization "identifies urgent topics with research already underway that warrant further exploration from economists. In addition to the growing importance of digitization itself, digital technologies have some features that suggest that many well-studied economic models may not apply and, indeed, so many aspects of the digital economy throw normal economics in a loop. "Economics of Digitization" will be one of the first to focus on the economic implications of digitization and to bring together leading scholars in the economics of digitization to explore emerging research.
Author: Mark S. Albion
Publisher: Praeger
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
Author: Richard Schmalensee
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 336
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Book Description
Author: Otto John Firestone
Publisher: Routledge
ISBN: 1136670211
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
Author: Robert J. Shiller
Publisher: Princeton University Press
ISBN: 0691212074
Category : Business & Economics
Languages : en
Pages : 408
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Book Description
From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events—and why financial panics can spread like epidemic viruses Stories people tell—about financial confidence or panic, housing booms, or Bitcoin—can go viral and powerfully affect economies, but such narratives have traditionally been ignored in economics and finance because they seem anecdotal and unscientific. In this groundbreaking book, Robert Shiller explains why we ignore these stories at our peril—and how we can begin to take them seriously. Using a rich array of examples and data, Shiller argues that studying popular stories that influence individual and collective economic behavior—what he calls "narrative economics"—may vastly improve our ability to predict, prepare for, and lessen the damage of financial crises and other major economic events. The result is nothing less than a new way to think about the economy, economic change, and economics. In a new preface, Shiller reflects on some of the challenges facing narrative economics, discusses the connection between disease epidemics and economic epidemics, and suggests why epidemiology may hold lessons for fighting economic contagions.
Author: Taha Chaiechi
Publisher: Academic Press
ISBN: 0128174668
Category : Business & Economics
Languages : en
Pages : 665
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Book Description
Economic Effects of Natural Disasters explores how natural disasters affect sources of economic growth and development. Using theoretical econometrics and real-world data, and drawing on advances in climate change economics, the book shows scholars and researchers how to use various research methods and techniques to investigate and respond to natural disasters. No other book presents empirical frameworks for the evaluation of the quality of macroeconomic research practice with a focus on climate change and natural disasters. Because many of these subjects are so large, different regions of the world use different approaches, hence this resource presents tailored economic applications and evidence. - Connects economic theories and empirical work in climate change to natural disaster research - Shows how advances in climate change and natural disaster research can be implemented in micro- and macroeconomic simulation models - Addresses structural changes in countries afflicted by climate change and natural disasters
Author: S. William Pattis
Publisher: McGraw Hill Professional
ISBN: 0071430490
Category : Business & Economics
Languages : en
Pages : 163
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Book Description
Provides information on how to begin a career in advertising, offering specific information on each profession, career choices, working conditions, details on responsibilities, education, and training required.
Author: Charles Fishman
Publisher: Penguin
ISBN: 9781594200762
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
An award-winning journalist breaks through the wall of secrecy to reveal how the world's most powerful company really works and how it is transforming the American economy.
Author: B. Joseph Pine
Publisher: Harvard Business Press
ISBN: 9780875848198
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
